Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      The door to new network operators in South Africa is about to open

      The door to new network operators in South Africa is about to open

      2 November 2026
      Sales of new-energy vehicles is surging in South Africa

      Sales of new-energy vehicles are surging in South Africa

      2 November 2026
      Wild Coast lessons for South Africa's data centre boom - Claire Tucker

      Data centre developers risk a Wild Coast-style defeat

      2 November 2026
      South Africa wants a new space regulator

      South Africa wants a new space regulator

      2 November 2026

      Binance hackers using automated laundering ‘never seen before’

      2 November 2026
    • World
      John Ternus faces first big test as Apple CEO - John Ternus

      John Ternus faces first big test as Apple CEO

      2 November 2026
      Alleged Israeli spy company heavily targeted Starlink users

      How online ads were used to hunt Starlink users

      28 October 2026
      Anthropic's IPO stands alone

      Anthropic’s IPO stands alone

      23 October 2026
      PHP flaws trigger global scramble as hackers pounce

      PHP flaws trigger global scramble as hackers pounce

      22 October 2026
      OpenAI turns the tables on Apple in trade secrets fight

      OpenAI turns the tables on Apple in trade secrets fight

      15 October 2026
    • In-depth
      Why investors are souring on Netflix

      Why investors are souring on Netflix

      22 October 2026

      10 days that changed the course of AI

      21 September 2026
      Meta to the AI industry: slow down without us - Mark Zuckerberg

      Meta to the AI industry: slow down without us

      16 September 2026
      Google DeepMind CEO Demis Hassabis. Image: John Sears

      The plan to stop AI from breaking the world

      16 July 2026
      The internet has a Strait of Hormuz problem

      The internet has a Strait of Hormuz problem

      15 July 2026
    • TCS
      TCS+ | Vox on AI, data rules and omnichannel communication for SMEs

      TCS+ | Vox on AI, data rules and omnichannel communication for SMEs

      26 October 2026
      TCS | The Cape Town firm quietly connecting Eskom, Pep and 6 000 ATMs - Réan van Niekerk, Metacom

      TCS | The Cape Town firm quietly connecting Eskom, Pep and 6 000 ATMs

      23 October 2026
      TCS+ | Boards are underestimating the cost of a cyberattack, says Arctic Wolf - Jason Oehley and Andre Den Hond

      TCS+ | Boards are underestimating the cost of a cyberattack, says Arctic Wolf

      22 October 2026
      W&W | LDV's Gerhard Moolman on electric bakkies, fleet orders and 'school fees'

      W&W | LDV’s Gerhard Moolman on electric bakkies and fleets

      9 October 2026
      TCS | Frogfoot sees bigger fibre deals coming - TechCentral Show guests Abraham van der Merwe and Shane Chorley

      TCS | Frogfoot sees bigger fibre deals coming

      8 October 2026
    • Opinion
      AI's boardroom honeymoon is over - Gary Stocks

      AI’s boardroom honeymoon is over

      22 October 2026
      Before South Africa licenses Starlink, it should look at Ukraine - Duncan McLeod

      Before South Africa licenses Starlink, it should look at Ukraine

      21 October 2026
      Nonkqubela Thathakahle Jordan-Dyani

      Why cybersecurity is now a national security issue for South Africa

      15 October 2026
      When a machine can choose, who does it become? Fanie van Rooyen

      When a machine can choose, who does it become?

      9 October 2026
      Let South Africans jailbreak their way to digital sovereignty - Dirk de Vos

      Let South Africans jailbreak their way to digital sovereignty

      5 October 2026
    • Company News
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM.com
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Publishared
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Vox
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Fintech and payments
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of things
      • Investment
      • IT services
      • Lifestyle
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
      • Watts & Wheels
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » AI and machine learning » OpenAI unveils personalised AI apps

    OpenAI unveils personalised AI apps

    OpenAI has unveiled a marketplace that allows users to access personalised artificial intelligence “apps”.
    By Agency Staff7 November 2023
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    Get breaking news on WhatsApp

    OpenAI CEO Sam Altman. Image c/o TechCrunch (CC BY)

    OpenAI unveiled a marketplace on Monday that allows users to access personalised artificial intelligence “apps” for tasks like teaching maths or designing stickers, signalling an ambition to expand its consumer business.

    OpenAI CEO Sam Altman shared the updates at the AI lab’s first developer conference, which attracted 900 developers from around the world and marked the company’s latest attempt to capitalise on the popularity of ChatGPT by offering incentives to build in its ecosystem.

    ChatGPT, launched in November 2022, now has 100 million weekly active users, Altman said.

    We really believe that gradual iterative deployment is the best way to address the safety challenges of AI

    OpenAI is calling the customised AI apps “GPTs”, which the company said are early versions of AI assistants that perform real-world tasks, such as booking flights, on behalf of a user.

    It will launch a GPT Store later this month where people can share their GPTs and earn money based on the number of users. It’s a renewed effort from the company’s failed attempts to build an ecosystem of ChatGPT plug-ins earlier this year.

    “Eventually, you’ll just ask the computer for what you need, and it’ll do all of these tasks for you,” Altman said in his keynote speech at the event in San Francisco. “We really believe that gradual iterative deployment is the best way to address the safety challenges of AI. We think it’s especially important to move carefully towards this future.”

    In addition to GPTs, OpenAI also released a slew of developer-focused updates, including significant cost slashing, an announcement met with loud cheers from the audience.

    OpenAI GPT-4 Turbo

    Even before attendees were allowed to check in early on Monday morning, hundreds had lined up around the block in the Mid-Market neighbourhood of San Francisco. Most were developers already using OpenAI technology who wanted updates. The YouTube live stream of Altman’s speech attracted more than 40 000 viewers, and some even set up watch parties.

    For its two million developers, OpenAI announced a new GPT-4 Turbo model, which, compared to its predecessor, GPT-4, is several orders of magnitude cheaper and processes much more data.

    It unveiled assistant APIs with vision and image modalities. It also launched a beta programme for developers to fine-tune GPT-4 models.

    Read: China’s Baidu claims it’s caught up with ChatGPT

    “It’s a huge boon for start-ups like us. All of a sudden, our costs went down by a factor of three X, which is huge,” said Flo Crivello, the founder of AI assistant start-up Lindy and one of the attendees at the conference.

    Crivello also acknowledged Lindy could be competing with OpenAI’s upcoming GPT bots, calling his start-up’s relationship with OpenAI “complicated”.

    Microsoft CEO Satya Nadella

    Speaking to the media on Monday, Altman warned start-ups using OpenAI’s technology against building applications that only have simple integrations with OpenAI. “We are planning to build the obvious features,” he said. “But there’s enormous value to building a deeper integration on top of OpenAI.”

    Altman said he envisions a future where each person has multiple GPTs that can work together to accomplish tasks on their behalf.

    OpenAI wants more enterprises and developers to build models to rival those developed by Anthropic and Google, and open-source models such as Meta Platforms’ Llama. It also competes for enterprise customers with Microsoft.

    Satya Nadella, the CEO of OpenAI backer Microsoft, made a brief, surprise appearance at the conference, reiterating his support for the expensive race in building foundation models. Microsoft has invested more than $10-billion in OpenAI.

    Read: ChatGPT is getting access to the web

    “We commit ourselves deeply to making sure you all, as builders of these foundation models, have not only the best systems for training and inference, but the most compute so that you can keep pushing forward on the frontier,” he said.

    To address the concerns of big enterprises, OpenAI launched its Custom Models programme, offering to create custom GPT-4 models at an “expensive” price. It matched offers from Google and Microsoft to cover any legal costs incurred by claims around copyright infringement for enterprise users.  — Krystal Hu and Anna Tong, (c) 2023 Reuters

    Get breaking news alerts from TechCentral on WhatsApp

    Add TechCentral as a preferred source on GoogleFollow TechCentral on Google NewsGet breaking news on WhatsApp


    ChatGPT Meta Platforms OpenAI Sam Altman Satya Nadella
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleChris Kruger: What I learnt in my decades in IT leadership
    Next Article AI: the future of online dating?

    Related Posts

    John Ternus faces first big test as Apple CEO - John Ternus

    John Ternus faces first big test as Apple CEO

    2 November 2026
    Free Office, free Photoshop: AI is breaking Big Tech's business model

    Free Office, free Photoshop: AI is breaking Big Tech’s business model

    30 October 2026
    Companies rein in AI spending as running costs mount

    Companies rein in AI spending as running costs mount

    27 October 2026
    Company News
    e-hailing

    Wanatu rebuilds on Google Maps to take its e-hailing service national

    2 November 2026
    Tracker: taking care of business for 30 years - Dillan Fernando

    Tracker: taking care of business for 30 years

    2 November 2026
    Build credibility before you ask for the meeting - Publishared, TechCentral, Michelle Losco

    Build credibility before you ask for the meeting

    2 November 2026
    Opinion
    AI's boardroom honeymoon is over - Gary Stocks

    AI’s boardroom honeymoon is over

    22 October 2026
    Before South Africa licenses Starlink, it should look at Ukraine - Duncan McLeod

    Before South Africa licenses Starlink, it should look at Ukraine

    21 October 2026
    Nonkqubela Thathakahle Jordan-Dyani

    Why cybersecurity is now a national security issue for South Africa

    15 October 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    The door to new network operators in South Africa is about to open

    The door to new network operators in South Africa is about to open

    2 November 2026
    Sales of new-energy vehicles is surging in South Africa

    Sales of new-energy vehicles are surging in South Africa

    2 November 2026
    Wild Coast lessons for South Africa's data centre boom - Claire Tucker

    Data centre developers risk a Wild Coast-style defeat

    2 November 2026
    South Africa wants a new space regulator

    South Africa wants a new space regulator

    2 November 2026
    © 2009 - 2026 NewsCentral Media
    Built and maintained by Chronon
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}
    🇿🇦 Sign up to the TechCentral newsletter