Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News

      TCS | Tech, townships and tenacity: Spar’s plan to win with Spar2U

      19 June 2025

      WhatsApp founders hated ads – Meta is adding them anyway

      19 June 2025

      China’s car factories run cold as price war masks deep overcapacity

      19 June 2025

      Yellow Card, Visa in deal to hasten stablecoin uptake in Africa

      19 June 2025

      Jaltech backs solar firm Wetility in R500-million capital raise

      18 June 2025
    • World

      Trump Mobile dials into politics, profit and patriarchy

      17 June 2025

      Samsung plots health data hub to link users and doctors in real time

      17 June 2025

      Beijing’s chip champions blacklisted by Taiwan

      16 June 2025

      China is behind in AI chips – but for how much longer?

      13 June 2025

      Yahoo tries to make its mail service relevant again

      13 June 2025
    • In-depth

      Meta bets $72-billion on AI – and investors love it

      17 June 2025

      MultiChoice may unbundle SuperSport from DStv

      12 June 2025

      Grok promised bias-free chat. Then came the edits

      2 June 2025

      Digital fortress: We go inside JB5, Teraco’s giant new AI-ready data centre

      30 May 2025

      Sam Altman and Jony Ive’s big bet to out-Apple Apple

      22 May 2025
    • TCS

      TCS+ | AfriGIS’s Helen Hulett on how tech can help resolve South Africa’s water crisis

      18 June 2025

      TechCentral Nexus S0E2: South Africa’s digital battlefield

      16 June 2025

      TechCentral Nexus S0E1: Starlink, BEE and a new leader at Vodacom

      8 June 2025

      TCS+ | The future of mobile money, with MTN’s Kagiso Mothibi

      6 June 2025

      TCS+ | AI is more than hype: Workday execs unpack real human impact

      4 June 2025
    • Opinion

      South Africa pioneered drone laws a decade ago – now it must catch up

      17 June 2025

      AI and the future of ICT distribution

      16 June 2025

      Singapore soared – why can’t we? Lessons South Africa refuses to learn

      13 June 2025

      Beyond the box: why IT distribution depends on real partnerships

      2 June 2025

      South Africa’s next crisis? Being offline in an AI-driven world

      2 June 2025
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • Iris Network Systems
      • LSD Open
      • NEC XON
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Wipro
      • Workday
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Fintech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Internet and connectivity » Pichai says Google ‘pro-competitive’ as antitrust suits loom

    Pichai says Google ‘pro-competitive’ as antitrust suits loom

    Sundar Pichai, CEO of Google parent Alphabet, has defended the Internet search giant against claims that it is anticompetitive.
    By Agency Staff7 September 2022
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp
    Alphabet CEO Sundar Pichai

    Sundar Pichai, CEO of Google parent Alphabet, has defended the Internet search giant against claims that it is anticompetitive, citing established rivals in the digital advertising market and upstart mobile app TikTok as examples of robust competition in technology.

    Pichai made the remarks late on Tuesday at the Code Conference in Los Angeles. He said the company is “pro-competitive” and named companies including Apple and Microsoft as competitors in the advertising business and TikTok as a rival in the video space. He said that YouTube Shorts, Google’s TikTok competitor, is off to a “great start”.

    “Competition in tech is hyper-intense,” Pichai said. The rise of TikTok “shows there is competition in the space” and “how vibrant this market is” compared to years past.

    Do I wake up and worry about all the stuff that’s coming down? Absolutely

    The US justice department sued Google in 2020, alleging the company dominates the search market in violation of antitrust laws. The company is the most popular search engine and only has limited competition in that business from Microsoft Bing and Yahoo Search. The DoJ is also said to be preparing to sue Google on claims it illegally dominates the digital advertising market.

    “Do I wake up and worry about all the stuff that’s coming down?” Pichai said Tuesday. “Absolutely.”

    Still, he said, “my guidance to our teams is to be respectful and engage the way we have in Europe” and “engage constructively through the process”.

    Read: Google, AWS slam Microsoft over ‘harmful, unfair’ cloud changes

    In response to an audience question about the fees Google pays Apple to be the default search engine in the Safari Web browser across iPhones, iPads and Macs, Pichai said the deal is a “standard” one, and the company competed with others for the deal.

    Pichai also said Google would continue to pursue acquisitions that make sense for the company. He cited Google’s purchase of Fitbit and noted that the technology it gained will power Google’s upcoming Pixel Watch, which he wore on stage.

    Read: Google Wallet and Google Pay launched in South Africa

    While Pichai said Google didn’t consider buying Twitter earlier this year amid the social network’s talks with Elon Musk, he declined to comment on interest in taking over Pinterest.  — Mark Gurman and Alex Barinka, (c) 2022 Bloomberg LP

    Get the latest South African tech news



    Alphabet Google Sundar Pichai TikTok
    Subscribe to TechCentral Subscribe to TechCentral
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleApple to appeal Brazil sales ban of iPhone without charger
    Next Article Discovery Bank reports R1-billion loss but says business on track

    Related Posts

    Stolen phone? Samsung now buys you an hour to lock it down

    18 June 2025

    Major rift opens between Microsoft and OpenAI

    17 June 2025

    Meta bets $72-billion on AI – and investors love it

    17 June 2025
    Company News

    Disrupt first, ask questions later – the uncomfortable truth about incident response

    18 June 2025

    Sage brings together HR leaders to explore the future of payroll and people management

    18 June 2025

    Altron: a brand journey, a birthday celebration and a bet on Joburg’s future

    17 June 2025
    Opinion

    South Africa pioneered drone laws a decade ago – now it must catch up

    17 June 2025

    AI and the future of ICT distribution

    16 June 2025

    Singapore soared – why can’t we? Lessons South Africa refuses to learn

    13 June 2025

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    © 2009 - 2025 NewsCentral Media

    Type above and press Enter to search. Press Esc to cancel.