Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Namibia tells Starlink to take a hike - again

      Namibia tells Starlink to take a hike – again

      22 June 2026
      Joburg the epicentre of South Africa's tech brain drain

      Joburg the epicentre of South Africa’s tech brain drain

      22 June 2026
      South Africa went cashless - except for the millions who didn't

      South Africa went cashless – except for the millions who didn’t

      22 June 2026
      That drone over your house is almost certainly breaking the law

      That drone over your house is almost certainly breaking the law

      22 June 2026
      DStv Stream to come pre-installed on Samsung TVs across Africa

      DStv Stream to come pre-installed on Samsung TVs across Africa

      22 June 2026
    • World

      SK Hynix ends Samsung’s 26-year reign at the top

      22 June 2026
      Google on the hook for what its AI tells users, court rules

      Google on the hook for what its AI tells users, court rules

      15 June 2026
      How Russians juggle VPNs to outwit the Kremlin

      How Russians juggle VPNs to outwit the Kremlin

      15 June 2026
      Amazon CEO flagged Anthropic AI risks to Washington - Andy Jassy

      Amazon CEO flagged Anthropic AI risks to Washington

      14 June 2026
      Trouble at Xbox

      Trouble at Xbox

      11 June 2026
    • In-depth
      AI boom sparks rally, frenzy and fear

      AI boom sparks rally, frenzy and fear

      11 June 2026
      Every plug-in hybrid on sale in South Africa, ranked by price - Lamborghini Temerario

      Every plug-in hybrid on sale in South Africa, ranked by price

      7 June 2026
      What Wi-Fi 8 will mean for wireless networks

      What Wi-Fi 8 will mean for wireless networks

      1 June 2026
      Alfa's electric rebel - Alfa Romeo Junior Elettrica Veloce

      Alfa’s electric rebel

      29 April 2026
      Africa switches on as Europe dims the lights

      Africa switches on as Europe dims the lights

      9 April 2026
    • TCS
      Watts & Wheels S1E6: 'A flawless Alfa and a bakkie that divides'

      Watts & Wheels S1E6: ‘A flawless Alfa and a bakkie that divides’

      17 June 2026
      Watts & Wheels S1E6: 'A flawless Alfa and a bakkie that divides'

      Watts & Wheels S1E5: ‘A Bentley of the bush and a car that swims’

      8 June 2026
      TCS | Charge's R1.8-billion bet on an off-grid EV future - Charge chairman Joubert Roux

      TCS | Charge’s R1.8-billion bet on an off-grid EV future

      18 May 2026
      TCS+ | The Up&Up Group on the hidden cost of AI - Jason Harrison

      TCS+ | The Up&Up Group on the hidden cost of AI

      13 May 2026
      Michael Rossouw

      TCS+ | The retirement decision most South Africans get wrong

      6 May 2026
    • Opinion
      Finish the job Mandela started - Farzam Ehsani

      Finish the job Mandela started

      18 June 2026
      The author, Fanie van Rooyen

      The US just showed it can switch off our AI

      17 June 2026
      The clock is ticking on South African banks' biggest advantage - Pambos Soteriades

      The clock is ticking on South African banks’ biggest advantage

      9 June 2026

      Clashing judgments leave South Africa’s crypto law unsettled

      2 June 2026
      The clock is ticking on South African banks' biggest advantage - Pambos Soteriades

      The trap inside South Africa’s banking MVNO boom

      1 June 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM Telecom
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » News » Project Ubu launches token sale

    Project Ubu launches token sale

    By Staff Reporter20 September 2017
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    South African start-up Project Ubu, which is working to combine the idea of a universal basic income (separate from government-led initiatives) with a blockchain-housed cryptocurrency, has announced the launch of an initial token sale of its UBX token to fund its planned roll-out.

    Founded by Bridge Capital director Dudley Baylis, Project Ubu has attracted a number of heavy hitters to its management team, including former Vox Telecom CEO Douglas Reed, former Altech chief technology officer Steven Sidley and former advertising industry executive Justin McCarthy.

    The Project Ubu token sale has three distinct phases, the company said on Wednesday.

    An initial token sale is the same mechanism as an initial coin offering, the only difference between a coin and a token is a technical one related to ethereum’s ERC-20 smart contract protocol

    There will be a pre-sale phase, running until 28 September, with a cap of four million tokens. Pre-sale investors will earn 25 bonus tokens for every lot of 100 tokens purchased. Applications are non-binding and payment will only become due on 29 September, once applications are approved.

    A public sale phase will then commence on 29 September, running until 20 October, with a cap of 4.5m tokens.

    Finally, a contract sale phase will begin on 21 October and end on 15 November, again with 4.5m tokens available.

    “The UBX is an ERC-20 smart contract token built on the ethereum network and is priced at US$5,” Project Ubu said in a statement. “An initial token sale is the same mechanism as an initial coin offering, the only difference between a coin and a token is a technical one related to ethereum’s ERC-20 smart contract protocol.”

    The details of the basis for the valuation, as well as the underlying mathematics and economics, is available in a white paper.

    Alternative money system

    Project Ubu said it wants to create an “alternative, global, decentralised money system that fundamentally alters the circumstances of hundreds of millions of underprivileged people by providing them with a means to economic independence”.

    It aims to “unlock inefficient, trapped and moribund assets diffused throughout the economic system to create value in a crypto token that it distributes, at no cost, to every human being electing to receive them”.

    “Recipients can exchange these tokens for goods and services, with each transaction another pebble in the construction of an independent, self-sustaining ecosystem free from government control and entirely non-reliant on taxation or other ‘excisory’ methods.”  — (c) 2017 NewsCentral Media

    • Listen to TechCentral’s podcast interview with Justin McCarthy and Steven Sidley on Project Ubu
    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    Douglas Reed Dudley Baylis Ethereum Justin McCarthy Project Ubu Steven Sidley top
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleChina’s crackdown on crypto: a sign of things to come
    Next Article Google set to gobble up HTC assets

    Related Posts

    The data sovereignty paradox - Altron Digital Business

    The data sovereignty paradox

    27 February 2026
    Crypto markets reel as bitcoin slides

    Crypto markets reel as bitcoin slides

    5 February 2026
    Ethereum price set for further big gains: Standard Chartered

    Ethereum price set for further big gains: Standard Chartered

    13 August 2025
    Company News
    A smarter way to buy or renew your Red Hat subscriptions - LSD Open

    A smarter way to buy or renew your Red Hat subscriptions

    22 June 2026
    Moving past the pilot: inside the CloudZA and AWS closed-door AI executive roundtable

    CloudZA and AWS chart the road from AI pilots to production

    19 June 2026
    The role of edge infrastructure in South Africa's AI leap - OADC Open Access Data Centres

    The role of edge infrastructure in South Africa’s AI leap

    19 June 2026
    Opinion
    Finish the job Mandela started - Farzam Ehsani

    Finish the job Mandela started

    18 June 2026
    The author, Fanie van Rooyen

    The US just showed it can switch off our AI

    17 June 2026
    The clock is ticking on South African banks' biggest advantage - Pambos Soteriades

    The clock is ticking on South African banks’ biggest advantage

    9 June 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Namibia tells Starlink to take a hike - again

    Namibia tells Starlink to take a hike – again

    22 June 2026
    Joburg the epicentre of South Africa's tech brain drain

    Joburg the epicentre of South Africa’s tech brain drain

    22 June 2026
    South Africa went cashless - except for the millions who didn't

    South Africa went cashless – except for the millions who didn’t

    22 June 2026
    That drone over your house is almost certainly breaking the law

    That drone over your house is almost certainly breaking the law

    22 June 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}