Qualcomm has provided details about a chip for Microsoft Windows-based laptops that it claims will be faster at some tasks than Apple’s chips for Mac computers.

Qualcomm executives said the company’s new Snapdragon Elite X chip will be available in laptops starting next year and has been redesigned to better handle artificial intelligence tasks like summarising e-mails, writing text and generating images.

Those AI features will also factor into Qualcomm’s chips for smartphones, with Google and Meta Platforms both saying Tuesday they plan to take advantage of them.

The announcement comes a day after Reuters reported Microsoft had encouraged Qualcomm, Nvidia and AMD to come up with new chips to handle a bevy of new AI features in Windows, the world’s most popular PC operating system.

During a video appearance at Qualcomm’s event, Microsoft CEO Satya Nadella said the chips would help usher in a new era of “AI PCs” for businesses and consumers.

“The work we’re doing together, it’s going to bring together these experiences that cannot be done without a new system architecture,” Nadella said.

Qualcomm will be the first to market with a chip to challenge Apple, whose laptop and desktop computers have more than doubled their market share since the iPhone maker introduced custom-designed chips in 2020.

‘Faster than M2 Max’

Qualcomm claimed on Tuesday the X Elite is faster than Apple’s M2 Max chip at some tasks and more energy efficient than both Apple and Intel PC chips. But Qualcomm senior vice president Alex Katouzian said the biggest new feature is the chip can handle AI models with 13 billion parameters, a proxy measure of sophistication for AI systems that generate text or images.

Francis Sideco, an analyst with Tirias Research, said that with companies such as Adobe rolling out the ability to use AI to generate images for everything from real estate brochures to beer can labels, demand for laptops with AI capabilities will rise.