TechCentral is focused on building South Africa’s biggest and best technology publication, serving its expanding audience with useful and informative business technology news and analysis.
The analytics prove that the strategy is working, with TechCentral recording its best-ever readership and website traffic in the first four months of 2024, including a record number of articles served.
“The readership growth we have seen in 2024 so far is hugely gratifying and shows TechCentral is continuing to reach new readers in South Africa’s business community,” said the publication’s editor, Duncan McLeod.
Already the largest technology publication in South Africa that’s aimed at a business audience, TechCentral’s success comes down to its strong commitment to producing real technology journalism that serves real IT decision makers.
That’s why leading South African and international technology brands have partnered – and continue to partner – with TechCentral to reach our unique and valuable audience.
The publication, whose strong readership growth in 2024 shows it’s delivering the news and analysis the market craves, remains committed to serving its readers with South Africa’s best technology journalism — without any clickbait sensationalism.
We supplement this with our market-leading video interview shows, the TechCentral Show (TCS), TCS+ and the recently launched TCS Legends, offering our readers and viewers fascinating insights from leaders in the tech field in South Africa and further afield. Exciting new shows are also in the pipeline, with more details about these to be shared in the coming months.
Valuable audience
So, why not get your company in front of TechCentral’s valuable business audience? The publication offers a range of options, tailored to your marketing objectives and budget. These range from banner advertising, to guaranteed content exposure in the form of expertly written promoted articles, to market-leading technology shows and podcasts.
Our 2023 reader survey shows that:
- More than 50% of readers are directly responsible for or are involved in their companies’ technology buying decisions;
- Nine in 10 of our tech-savvy readers advise family and friends about technology buying decisions; and
- More than a third (36.1%) work in organisations that employ more than a thousand people.
Partner with TechCentral to reach the right audience to grow your business. Interested in learning more? Please contact Natalie Kock, who can provide you with details of the myriad ways TechCentral can assist with your marketing needs in 2024 and beyond. — (c) 2024 NewsCentral Media
