Spotify Technology is planning layoffs as soon as this week, according to people familiar with the plans, joining a slew of technology companies from Amazon.com to Meta Platforms in announcing job cuts to lower costs.
The number of positions to be eliminated wasn’t specified by the people. Spotify laid off 38 staff from its Gimlet Media and Parcast podcast studios in October. The music streaming giant has about 9 800 employees, according to its third-quarter earnings report.
Tech companies added to their headcounts during the pandemic but were forced to make reductions in response to reduced advertising revenue and a shaky economic outlook. Amazon, Meta and Microsoft were among the biggest companies to announce staff reductions recently, while Google parent Alphabet said Friday it will cut about 12 000 jobs, more than 6% of its global workforce.
A Spotify spokesman declined to comment on the upcoming cuts.
Read: Jobs axe swings at Google – 6% of global workforce to go
The company made a massive commitment to podcasting beginning in 2019. It spent more than US$1-billion on acquiring podcast networks, creation software, a hosting service and the rights to popular shows like The Joe Rogan Experience and Armchair Expert.
Read: Amazon to slash more than 18 000 jobs
Still, the investments have tested investors’ patience. Shares tumbled 66% last year as investors questioned when they’d begin seeing returns. Spotify executives said in June its podcast business would become profitable in the next one to two years. — Ashley Carman and Kamaron Leach, (c) 2023 Bloomberg LP
