Stealthy or direct price cuts on iPhones have cushioned the blow for Apple. It should go even further if it’s serious about changing its complexion.
Browsing: Tim Cook
Apple generated less than half of its total quarterly revenue from sales of the iPhone for the first time since 2012 – a sign the company is entering life beyond its flagship product.
Apple CEO Tim Cook has disputed a report suggesting that tensions led to the departure of design chief Jony Ive, the Briton behind many of the company’s famous products.
There will be stories of palace intrigue involving Jony Ive, the Apple design chief who announced Thursday that he is planning to exit the company after more than a quarter of a century. This is a simpler tale: it was time.
Apple will manufacture its new Mac Pro computer in China, moving production of what had been its only major device assembled in the US, the Wall Street Journal reported.
The man who designed the iPhone, iPod and Mac is leaving Apple after more than 20 years, saying it is a “natural” time to go.
Apple boss Tim Cook has taken aim at “chaos factory” technology giants for failing to take responsibility for data breaches and privacy violations.
On Monday, Apple CEO Tim Cook used his keynote at WWDC by talking about developers for the first 79 seconds of his on-stage time. Apple then spent the next two hours and 16 minutes talking mostly about itself.
Apple CEO Tim Cook has said the company’s new privacy features are about helping users, and not a criticism of firms such as Facebook.
Apple was sued by customers who claim the company is unlawfully disclosing and selling information about people’s iTunes purchases as well as their personal data.