If your company is trying to reach an audience of business IT decision makers, there is simply no better place to advertise than TechCentral – and the research shows it.

The fact is, more than half of our hundreds of thousands of regular readers are directly responsible for or involved in their companies’ technology buying decisions.

That is one of several key findings in the publication’s 2022 reader survey, which shows, too, that nine in 10 of readers (89.1%, to be precise) advise family and friends about technology buying decisions. And more than a third (36.1%) of our readers work in organisations that employ more than a thousand people.

While other publications, including consumer-focused websites, make claims to reach this valuable audience, the fact is they don’t have the same valuable, high-quality and business-focused readership as TechCentral. The message here is clear: if you want to reach business leaders and IT decision makers in South Africa without diluting your message in a mass-market audience, TechCentral should be your first port of call.

Other key findings from our reader survey include:

More than 87% of our readers work for companies headquartered in South Africa
Outside of ICT, most work in financial services, followed by retail and the public sector
More than 77% have a tertiary qualification (with 27.1% boasting a postgraduate degree)

All of this makes TechCentral the most powerful B2B technology platform in South Africa. We are read by the decision makers in enterprises that make the big calls about why and where to invest in ICT.

“Our audience is about quality over quantity. If you want to reach a business audience made up of influential decision makers, TechCentral is the place your brand needs to be seen,” says TechCentral sales director Michelle Losco.

If you’d like to reach this valuable audience, please contact Natalie Kock, who can assist you with our rate card and provide you with details of the myriad ways your company can partner with TechCentral for the very best marketing exposure and business growth. We look forward to engaging with you.