Telkom has resumed its high-profile anti-Neotel taunts on Gauteng billboards, this time erecting a giant sign just metres in front of its rival’s new head office in Midrand, north of Johannesburg.
In a clear reference to Neotel’s orange corporate branding, the Telkom hoarding says: “Remember, exercise caution when you see orange.”
TechCentral spotted the billboard this week, though it’s understood it’s been up for some weeks already.
It’s not the first time Telkom has used billboards to take a swipe at its fledgling competitor. For more than a year, the company rented space on a big billboard outside Neotel’s old offices in Woodmead, at the high-trafficked confluence of the N1, the M1 and the N3 in Johannesburg, and used it to make fun of its competitor.
It’s not the first time telecommunications operators have taken aim at each other. MTN has long had a giant logo on a building facing Vodacom’s head office across the N1 highway through Midrand. And both Cell C and Vodacom have had at various times had giant billboards outside MTN’s head office in north-western Johannesburg. — Staff reporter, TechCentral
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