IHS Holding plans to enter new markets in the Middle East and Southeast Asia to bulk up ahead of a potential attempt to sell shares in either New York or London.

Africa’s largest operator of the telecommunications towers is looking to build on two recent deals in Saudi Arabia and Kuwait, CEO Sam Darwish said by phone. “We are actively looking to add additional towers from the gulf area and we recently also looked at Southeast Asia,” he said.

The expansion outside its home continent could help IHS increase its appeal to investors after abandoning plans for an initial public offering last year.

Based in Mauritius and with operations in Nigeria and other African countries, IHS was seeking to raise about US$1-billion in New York, people familiar with the matter said at the time. Rival African operators Helios Towers and Eaton Towers also scrapped aspirations for an IPO in 2018.

“Our current deals and plans are funded from our balance sheet,” said Darwish. “At one point we might look at a bigger fund raise that could include a listing on one of the big stock exchanges such as New York or London.”

The company’s owners — which include Goldman Sachs & Co and South African wireless carrier MTN Group — are betting that rising African cellphone use, growing populations and cheaper and faster Internet access will justify the cost of expansion.

Part of the IHS strategy is to connect towers with fibre networks, and the group is currently running a pilot project in Nigeria, said Darwish. That’s “to ensure that we take hold of the upcoming 4G and 5G generation connectivity growth”, the CEO said. — (c) 2019 Bloomberg LP