Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Shoprite ranks cybersecurity as its number one risk - Pieter Engelbrecht

      Shoprite ranks cybersecurity as its number one risk

      9 October 2026
      Standard Bank to take up to $200-million stake in OPay - Sim Tshabalala

      Standard Bank to take up to $200-million stake in OPay

      9 October 2026
      Shoprite takes on the banking apps with airtime on Sixty60

      Shoprite takes on the banking apps with airtime on Sixty60

      9 October 2026
      How to tell telemarketers to get lost - officially

      How to tell telemarketers to get lost – officially

      9 October 2026
      Data centres are the new front line in the Russia-Ukraine war

      Data centres are the new front line in the Russia-Ukraine war

      9 October 2026
    • World
      SpaceX takes aim at US wireless carriers with spectrum acquisition

      Starlink is coming for your mobile operator

      9 October 2026
      The AI PC is finally here. It's just very expensive - Jensen Huang, Satya Nadella

      The AI PC is finally here. It’s just very expensive

      8 October 2026
      The memory crunch is making Samsung fabulously rich

      The memory crunch is making Samsung fabulously rich

      8 October 2026
      SpaceX to borrow $40-billion to buy Nvidia chips

      SpaceX to borrow $40-billion to buy Nvidia chips

      7 October 2026
      South Pole neutrino hunter wins Nobel Prize in Physics - Francis Halzen

      South Pole neutrino hunter wins Nobel Prize in Physics

      7 October 2026
    • In-depth

      10 days that changed the course of AI

      21 September 2026
      Meta to the AI industry: slow down without us - Mark Zuckerberg

      Meta to the AI industry: slow down without us

      16 September 2026
      Google DeepMind CEO Demis Hassabis. Image: John Sears

      The plan to stop AI from breaking the world

      16 July 2026
      The internet has a Strait of Hormuz problem

      The internet has a Strait of Hormuz problem

      15 July 2026
      AI boom sparks rally, frenzy and fear

      AI boom sparks rally, frenzy and fear

      11 June 2026
    • TCS
      W&W | LDV's Gerhard Moolman on electric bakkies, fleet orders and 'school fees'

      W&W | LDV’s Gerhard Moolman on electric bakkies and fleets

      9 October 2026
      TCS | Frogfoot sees bigger fibre deals coming - TechCentral Show guests Abraham van der Merwe and Shane Chorley

      TCS | Frogfoot sees bigger fibre deals coming

      8 October 2026
      Meet the CIO | Vodacom's Mohamed Sami on the agentic future

      Meet the CIO | Vodacom’s Mohamed Sami on the agentic future

      5 October 2026
      Lexi Novitske, general partner at Norrsken22, on the TechCentral Show

      TCS | Norrsken22’s Lexi Novitske on how China is winning African tech

      1 October 2026
      TCS | Dominic White and Adam Ely on AI agents going rogue

      TCS | Dominic White and Adam Ely on AI agents going rogue

      29 September 2026
    • Opinion
      When a machine can choose, who does it become? Fanie van Rooyen

      When a machine can choose, who does it become?

      9 October 2026
      Let South Africans jailbreak their way to digital sovereignty - Dirk de Vos

      Let South Africans jailbreak their way to digital sovereignty

      5 October 2026
      South Africa's next energy crisis is in the accounts department - Craig Holmes

      South Africa’s next energy crisis is in the accounts department

      29 September 2026
      The steam engine lesson AI doomsayers keep missing - Sam Clarke

      The steam engine lesson AI doomsayers keep missing

      28 September 2026
      Let South Africans jailbreak their way to digital sovereignty - Dirk de Vos

      Regulating AI: apply the laws we have first

      21 September 2026
    • Company News
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM.com
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Publishared
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Vox
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
      • Watts & Wheels
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » Investment » Apple knocks Nvidia off its perch

    Apple knocks Nvidia off its perch

    Apple has overtaken Nvidia to become the world's most valuable company, reshuffling the top ranks of tech heavyweights.
    By Agency Staff19 July 2026
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    Get breaking news on WhatsApp

    Apple knocks Nvidia off its perch - John Ternus
    Incoming Apple CEO John Ternus

    Apple overtook Nvidia on Friday to become the world’s most valuable company, reshuffling the top ranks of tech heavyweights as investors reassess the outlook for artificial intelligence.

    Apple was last valued at $4.88-trillion as its shares held steady, while Nvidia was roughly at $4.86-trillion, following a 3.5% decline.

    The shift in the pecking order illustrates that investors are broadening their focus beyond the most obvious beneficiaries of the AI boom, such as Nvidia, which had been at the helm for nearly a year. Apple is reclaiming the top spot for the first time since April last year.

    Apple was seen as a laggard in the AI race because it wasn’t spending to develop models, but sentiment has changed

    “Apple was seen as a laggard in the AI race because it wasn’t spending to develop models, but now sentiment has changed,” said Toni Meadows, head of investment at BRI Wealth Management.

    “Apple is less exposed to capex intensity and better positioned to monetise AI via services, ecosystem lock-in and hardware upgrades. The re-rating reflects confidence in earnings durability rather than speculative AI upside.”

    For a company that was often seen trailing in the AI race, the milestone reflects Apple’s efforts to establish itself more firmly among the sector’s leading players, and could shape how CEO Tim Cook’s final months at the helm are viewed. Cook is preparing to cede his role to hardware veteran John Ternus in September.

    Last month, the company rolled out a long-delayed overhaul of Siri, betting the upgraded assistant would help close the gap ‌with Big Tech rivals and new-age start-ups in the crucial AI race.

    AI gold mine

    Some analysts say Apple is sitting on an ​AI gold mine in the form of the personal data that lives on every iPhone. The data could make Siri’s answers more useful and the assistant more capable. The challenge is that such data is locked away in operating systems in the name of privacy and the company would have to find a way to unlock its value.

    Nvidia became the first company in the world to surpass a $5-trillion market valuation in October, a landmark that propelled it into a rarefied territory that was far beyond the reach of its rivals.

    Read: Apple announces big iPad, MacBook price hikes

    Being superseded by Apple does not necessarily signal a lasting change in the companies’ relative standing. The chip maker remains a major beneficiary of AI-related spending, and its graphics processors are powering much of the generative AI frenzy. Nvidia could also reclaim the top spot if sentiment shifts. Besides, Apple is in a delicate position itself, having raised prices to offset rising costs — a strategy that could hurt demand.

    “I don’t see any meaningful distinction. Nvidia is likely to be a significant participant in whatever happens going forward,” said Benjamin Hall, vice president, alpha research at Segal Marco Advisors.

    Apple's AI ambitions rattled by defection to Meta

    However, the AI enthusiasm has spread to other corners of the semiconductor industry. The bigger winners this year have been memory chip makers such as Micron, which crossed $1-trillion in market value in May as investors embraced the significance of memory chips in AI infrastructure.

    South Korea’s SK Hynix also listed on the Nasdaq earlier this month, adding another player to the race for investor attention. “The new entrants to the market could spread out the focus away from the pure Magnificent Seven names into a wider number of names,” Hall said.

    The eye-watering chips rally ran into turbulence in July as investors reassessed the sustainability of the AI trade, knocking the Philadelphia SE Semiconductor index down almost 19% from its all-time highs. Despite the steep fall, the index has performed better than Nvidia so far this year.  — Niket Nishant and Shashwat Chauhan, (c) 2026 Reuters

    • Subscribe to TechCentral’s daily newsletter
    • Get breaking news alerts on WhatsApp
    Add TechCentral as a preferred source on GoogleFollow TechCentral on Google NewsGet breaking news on WhatsApp


    Apple John Ternus Nvidia Tim Cook
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleEskom scrambles to quash Koeberg contamination reports
    Next Article FNB, Absa and Nedbank bet on money for machines

    Related Posts

    Data centres are the new front line in the Russia-Ukraine war

    Data centres are the new front line in the Russia-Ukraine war

    9 October 2026
    The AI PC is finally here. It's just very expensive - Jensen Huang, Satya Nadella

    The AI PC is finally here. It’s just very expensive

    8 October 2026
    SpaceX to borrow $40-billion to buy Nvidia chips

    SpaceX to borrow $40-billion to buy Nvidia chips

    7 October 2026
    Company News
    Why fintechs need an insurance partner they can trust - Hollard Insurance

    Why fintechs need an insurance partner they can trust

    8 October 2026
    Reusable KYC means the end of 'please upload your ID' - Contactable

    Reusable KYC means the end of ‘please upload your ID’

    8 October 2026
    Eliminating the 'toggle tax': how CRM integration changes customer experience - Martie de Beer

    Eliminating the ‘toggle tax’: how CRM integration changes customer experience

    8 October 2026
    Opinion
    When a machine can choose, who does it become? Fanie van Rooyen

    When a machine can choose, who does it become?

    9 October 2026
    Let South Africans jailbreak their way to digital sovereignty - Dirk de Vos

    Let South Africans jailbreak their way to digital sovereignty

    5 October 2026
    South Africa's next energy crisis is in the accounts department - Craig Holmes

    South Africa’s next energy crisis is in the accounts department

    29 September 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Shoprite ranks cybersecurity as its number one risk - Pieter Engelbrecht

    Shoprite ranks cybersecurity as its number one risk

    9 October 2026
    Standard Bank to take up to $200-million stake in OPay - Sim Tshabalala

    Standard Bank to take up to $200-million stake in OPay

    9 October 2026
    Shoprite takes on the banking apps with airtime on Sixty60

    Shoprite takes on the banking apps with airtime on Sixty60

    9 October 2026
    How to tell telemarketers to get lost - officially

    How to tell telemarketers to get lost – officially

    9 October 2026
    © 2009 - 2026 NewsCentral Media
    Built and maintained by Chronon
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}
    🇿🇦 Sign up to the TechCentral newsletter