TechCentralTechCentral
    Facebook Twitter YouTube LinkedIn
    Facebook Twitter LinkedIn YouTube
    TechCentralTechCentral
    NEWSLETTER
    • News

      Analysis | Rain muddies the waters with approach to Telkom

      11 August 2022

      Rain wants to merge with Telkom: asks to pitch proposal to board

      11 August 2022

      Rain lashed by Takeover Regulation Panel over Telkom approach

      11 August 2022

      Largest SA telecoms operators launch new industry association

      11 August 2022

      MTN shares climb on robust Nigeria, SA performance

      11 August 2022
    • World

      Gaming industry’s fortunes fade as pandemic ends

      11 August 2022

      Disney tops Netflix in streaming subscribers

      11 August 2022

      Jumia says it’s past peak losses, shares jump

      10 August 2022

      Elon Musk sells $6.9-billion of Tesla to avoid Twitter fire sale

      10 August 2022

      Nvidia issues profit warning on slump in demand for graphics cards

      8 August 2022
    • In-depth

      African unicorn Flutterwave battles fires on multiple fronts

      11 August 2022

      The length of Earth’s days has been increasing – and no one knows why

      7 August 2022

      As Facebook fades, the Mad Men of advertising stage a comeback

      2 August 2022

      Crypto breaks the rules. That’s the point

      27 July 2022

      E-mail scams are getting chillingly personal

      17 July 2022
    • Podcasts

      Qush on infosec: why prevention is always better than cure

      11 August 2022

      e4’s Adri Führi on encouraging more women into tech careers

      10 August 2022

      How South Africa can woo more women into tech

      4 August 2022

      Book and check-in via WhatsApp? FlySafair is on it

      28 July 2022

      Interview: Why Dell’s next-gen PowerEdge servers change the game

      28 July 2022
    • Opinion

      SIU seeks to set aside R215-million IT tender

      19 July 2022

      No reason South Africa should have a shortage of electricity: Ramaphosa

      11 July 2022

      Ntshavheni’s bias against the private sector

      8 July 2022

      South Africa can no longer rely on Eskom alone

      4 July 2022

      Has South Africa’s advertising industry lost its way?

      21 June 2022
    • Company Hubs
      • 1-grid
      • Altron Document Solutions
      • Amplitude
      • Atvance Intellect
      • Axiz
      • BOATech
      • CallMiner
      • Digital Generation
      • E4
      • ESET
      • Euphoria Telecom
      • IBM
      • Kyocera Document Solutions
      • Microsoft
      • Nutanix
      • One Trust
      • Pinnacle
      • Skybox Security
      • SkyWire
      • Tarsus on Demand
      • Videri Digital
      • Zendesk
    • Sections
      • Banking
      • Broadcasting and Media
      • Cloud computing
      • Consumer electronics
      • Cryptocurrencies
      • Education and skills
      • Energy
      • Fintech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Motoring and transport
      • Public sector
      • Science
      • Social media
      • Talent and leadership
      • Telecoms
    • Advertise
    TechCentralTechCentral
    Home»Sections»Consumer electronics»Apple launches pricey over-ear headphones into crowded market

    Apple launches pricey over-ear headphones into crowded market

    Consumer electronics By Mark Gurman8 December 2020
    Facebook Twitter LinkedIn WhatsApp Telegram Email

    Apple has launched its first over-ear headphones, entering a competitive market with rivals such as Bose and Sony, and expanding its push into accessories to supplement revenue generated by its signature iPhone.

    The pricey US$550 headphones include wireless pairing and noise cancellation, like many on the market. They go on sale on Tuesday in the US and start arriving on 15 December, Apple said. The company touted superior audio quality and 20-hour battery life in its announcement.

    The headphones work with Apple’s voice-activated Siri digital assistant and have physical side controls for music playback. They come in several colours:grey, silver, blue, green and pink.

    The headphones work with Apple’s voice-activated Siri digital assistant and have physical side controls for music playback

    Apple stopped selling rival headphones and speakers in September, clearing the way for consumers to focus on the new offering. Apple had aimed to announce the headphones earlier, but it was delayed after the headband was deemed too tight in testing.

    Apple launched its AirPods earphones in 2016 when it removed the iPhone’s headphone jack. The product powered the company’s wearables sales, giving Apple a key growth driver beyond the iPhone. The AirPods were updated with a new version in 2019 and the upgraded AirPods Pro with noise cancellation were released in October of that year. Apple is also planning new AirPods for next year.

    Big business

    In its last fiscal year, Apple generated US$31-billion in sales from accessories, including AirPods, Beats headphones and the Apple Watch. That’s more than the Mac and the iPad. The accessories business is instrumental to the company’s push to generate more revenue per user as people hold on to their iPhones for longer.

    The Apple headphones and AirPods are part of a broader audio product strategy that also includes the HomePod speaker and Beats headphones. Apple acquired Beats Electronics in 2014 for $3-billion and has been updating its hardware range even though it competes with Apple-branded accessories.  — (c) 2020 Bloomberg LP

    AirPods Max Apple Beats Bose Sony
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email
    Previous ArticleUber was right to cut ties with distraction of self-driving cars
    Next Article Apple supplier Foxconn hit by ransomware attack

    Related Posts

    Analysis | Rain muddies the waters with approach to Telkom

    11 August 2022

    Rain wants to merge with Telkom: asks to pitch proposal to board

    11 August 2022

    Rain lashed by Takeover Regulation Panel over Telkom approach

    11 August 2022
    Add A Comment

    Comments are closed.

    Promoted

    Pricing Beyond CMYK: printers answer the FAQs

    11 August 2022

    How secure is your cloud?

    10 August 2022

    5 ways to make attack-path management more manageable

    10 August 2022
    Opinion

    SIU seeks to set aside R215-million IT tender

    19 July 2022

    No reason South Africa should have a shortage of electricity: Ramaphosa

    11 July 2022

    Ntshavheni’s bias against the private sector

    8 July 2022

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    © 2009 - 2022 NewsCentral Media

    Type above and press Enter to search. Press Esc to cancel.