Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Starlink wait set to drag on as Icasa flags legal hurdle

      Starlink wait set to drag on as Icasa flags legal hurdle

      13 May 2026
      Malatsi opens door to 'some' partial privatisations of SOEs - communications minister Solly Malatsi

      Malatsi opens door to ‘some’ partial privatisations of SOEs

      13 May 2026
      Sam Altman denies betraying Elon Musk. Shelby Tauber/Reuters

      Sam Altman denies betraying Elon Musk

      13 May 2026
      Naked Insurance launches native app in ChatGPT - Alex Thomson

      Naked Insurance launches native app in ChatGPT

      13 May 2026
      Canal+ firms up 3 June JSE listing

      Canal+ firms up 3 June JSE listing

      13 May 2026
    • World
      Pop star sues Samsung for $15-million - Dua Lipa

      Pop star sues Samsung for $15-million

      11 May 2026
      OpenAI's new audio APIs aim for conversational voice agents

      OpenAI’s new audio APIs aim for conversational voice agents

      8 May 2026
      'It was my idea': Musk claims paternity of OpenAI - Elon Musk

      ‘It was my idea’: Musk claims paternity of OpenAI

      29 April 2026
      Pivotal week for US tech stocks

      Pivotal week for US tech stocks

      28 April 2026
      Sam Altman denies betraying Elon Musk. Shelby Tauber/Reuters

      Worries over OpenAI’s growth as Anthropic gains ground

      28 April 2026
    • In-depth
      Alfa's electric rebel - Alfa Romeo Junior Elettrica Veloce

      Alfa’s electric rebel

      29 April 2026
      Africa switches on as Europe dims the lights

      Africa switches on as Europe dims the lights

      9 April 2026
      The biggest untapped EV market on Earth is hiding in plain sight

      The biggest untapped EV market on Earth is hiding in plain sight

      1 April 2026
      Datatec is firing on all cylinders - Jens Montanana

      The R16-billion tech giant hiding in plain sight

      26 March 2026
      The last generation of coders

      The last generation of coders

      18 February 2026
    • TCS
      TCS+ | The Up&Up Group on the hidden cost of AI - Jason Harrison

      TCS+ | The Up&Up Group on the hidden cost of AI

      13 May 2026
      Michael Rossouw

      TCS+ | The retirement decision most South Africans get wrong

      6 May 2026
      TCS | The Cape Town start-up listening for TB with AI - Braden van Breda

      TCS | The Cape Town start-up listening for TB with AI

      4 May 2026

      TCS+ | ‘The ISP for ISPs’: Vox’s shift to wholesale aggregator

      20 April 2026
      TCS | Werner Lindemann on how AI is rewriting the infosec rulebook

      TCS | Werner Lindemann on how AI is rewriting the infosec rulebook

      15 April 2026
    • Opinion
      Free calls, dead voice and Shameel Joosub's Spanish ghost - Duncan McLeod

      Free calls, dead voice and Shameel Joosub’s Spanish ghost

      22 April 2026
      The conflict of interest at the heart of PayShap's slow adoption - Cheslyn Jacobs

      The conflict of interest at the heart of PayShap’s slow adoption

      26 March 2026
      South Africa's energy future hinges on getting wheeling right - Aishah Gire

      South Africa’s energy future hinges on getting wheeling right

      10 March 2026
      Free calls, dead voice and Shameel Joosub's Spanish ghost - Duncan McLeod

      Apple just dropped a bomb on the Windows world

      5 March 2026
      R230-million in the bag for Endeavor's third Harvest Fund - Alison Collier

      VC’s centre of gravity is shifting – and South Africa is in the frame

      3 March 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » Investment » Apple’s stock is losing its shine

    Apple’s stock is losing its shine

    Investors are no longer turning a blind eye to risks facing Apple, an about-face that threatens more pain for the stock.
    By Agency Staff4 January 2023
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    Investors are no longer turning a blind eye to risks facing Apple, an about-face that has taken the iPhone maker’s market value below US$2-trillion and threatens more pain for the stock in the months ahead.

    Until recently, shares of the world’s most valuable company defied much of the gloom that walloped other tech giants in 2022, even as last year represented the worst for the stock since 2008. But now, delays in production of iPhones and concern that demand is weakening as the economy slows are making the stock look more pedestrian by the day. With its valuation still above its average over the past decade, there’s plenty of room to fall.

    “Apple has been seen as a flight to safety trade and when people kind of throw in the towel that’s when they sell Apple,” said Matt Maley, chief market strategist at Miller Tabak + Co. “When we reach a bottom, Apple tends to get washed out and cheap and it’s still, if anything, slightly expensive.”

    When we reach a bottom, Apple tends to get washed out and cheap and it’s still, if anything, slightly expensive

    Apple shares are priced at about 20 times profits expected over the next 12 months. While that’s down significantly from recent peaks above 30, it’s still above the 10-year average of 17 times.

    The sentiment swing in the stock has been swift. As recently as November, Apple was outperforming the S&P 500, a remarkable feat considering other tech giants like Amazon.com and Alphabet had lost more than a third of their values in 2022. Apple’s strength was rooted in its massive capital returns to shareholders through buybacks and dividends and the belief that its hard-to-leave ecosystem of loyal customers would insulate the company in a potential recession.

    Faith in that argument is cracking, along with investor optimism that the US Federal Reserve will soon provide relief from higher interest rates. Apple shares tumbled 12% in December, compared with a drop of 5.9% for the S&P 500 and 9.1% for the Nasdaq 100. It was Apple’s biggest monthly drop since May 2019.

    Weakness

    The weakness continued on Tuesday, after Nikkei reported that Apple told several suppliers to make fewer components for a number of products, given weakening demand. Exane BNP Paribas also downgraded the stock, writing that Apple’s growth outlook “seems insufficient to justify a valuation premium to platform peers”.

    As a result of Covid-related production snarls in China, Wall Street analysts have been cutting estimates for iPhone sales in Apple’s first fiscal quarter, which ended on 31 December. Last month, JPMorgan Chase & Co reduced its projection for the second time since early November. Analyst Samik Chatterjee now sees about 70 million units sold, down from a prior estimate of 82 million.

    Read: Apple’s supply chain problems ease

    Still, many of the lost sales have likely just been pushed back to the second quarter as supply constraints ease, he said. Indeed, Foxconn Technology Group has brought the world’s largest iPhone plant to about 90% of anticipated peak capacity, the official Henan Daily reported this week. And analysts have largely stopped trimming their revenue and earnings estimates now.

    Read: Apple loses its exclusive $2-trillion status

    Analysts, though, are still catching up to the stock’s decline. The average target price for the next 12 months has dropped to about $173 from $191 in March. The stock closed on Tuesday at $125.07.  — Jeran Wittenstein, with Ryan Vlastelica and Thyagaraju Adinarayan, (c) 2022 Bloomberg LP

    Get TechCentral’s daily newsletter

    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    Apple
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleQualcomm ups automotive ante with Snapdragon Ride Flex
    Next Article Salesforce to cut 10% of its workforce

    Related Posts

    Hyperscalers ate my next computer

    Hyperscalers ate my next computer

    8 May 2026
    Alphabet closes in on Nvidia as world's most valuable company

    Alphabet closes in on Nvidia as world’s most valuable company

    6 May 2026
    More details about Apple's AI plans emerge

    More details about Apple’s AI plans emerge

    6 May 2026
    Company News
    In crypto, trust is the new currency - Binance South Africa's Sam Mkhize

    In crypto, trust is the new currency

    13 May 2026
    Don't miss the Telviva Tech Insights webinar

    Don’t miss the Telviva Tech Insights webinar

    13 May 2026

    Don’t miss the Pan African DataCentres Exhibition & Conference

    13 May 2026
    Opinion
    Free calls, dead voice and Shameel Joosub's Spanish ghost - Duncan McLeod

    Free calls, dead voice and Shameel Joosub’s Spanish ghost

    22 April 2026
    The conflict of interest at the heart of PayShap's slow adoption - Cheslyn Jacobs

    The conflict of interest at the heart of PayShap’s slow adoption

    26 March 2026
    South Africa's energy future hinges on getting wheeling right - Aishah Gire

    South Africa’s energy future hinges on getting wheeling right

    10 March 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Starlink wait set to drag on as Icasa flags legal hurdle

    Starlink wait set to drag on as Icasa flags legal hurdle

    13 May 2026
    Malatsi opens door to 'some' partial privatisations of SOEs - communications minister Solly Malatsi

    Malatsi opens door to ‘some’ partial privatisations of SOEs

    13 May 2026
    Sam Altman denies betraying Elon Musk. Shelby Tauber/Reuters

    Sam Altman denies betraying Elon Musk

    13 May 2026
    Naked Insurance launches native app in ChatGPT - Alex Thomson

    Naked Insurance launches native app in ChatGPT

    13 May 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}