Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      DJ Zinhle is launching a mobile network for her 'besties'

      DJ Zinhle is launching a mobile network for her ‘besties’

      3 November 2026
      Telcos push for 20-Sim cap and accuse Icasa of overreach - ACT CEO Nomvuyiso Batyi

      Telcos push for 20-Sim cap and accuse Icasa of overreach

      3 November 2026
      Race opens to run South Africa's .co.za domain

      Race opens to run South Africa’s .co.za domain

      3 November 2026
      Pick n Pay turns to AI to speed up online orders

      Pick n Pay turns to AI to speed up online orders

      3 November 2026
      The GSMA's top three all have big bets on Africa - Airtel Africa's Gopal Vittal, Vodafone Group's Margherita Della Valle and MTN Group's Ralph Mupita

      Africa’s mobile heavyweights take charge of the GSMA

      3 November 2026
    • World
      John Ternus faces first big test as Apple CEO - John Ternus

      John Ternus faces first big test as Apple CEO

      2 November 2026
      Alleged Israeli spy company heavily targeted Starlink users

      How online ads were used to hunt Starlink users

      28 October 2026
      Anthropic's IPO stands alone

      Anthropic’s IPO stands alone

      23 October 2026
      PHP flaws trigger global scramble as hackers pounce

      PHP flaws trigger global scramble as hackers pounce

      22 October 2026
      OpenAI turns the tables on Apple in trade secrets fight

      OpenAI turns the tables on Apple in trade secrets fight

      15 October 2026
    • In-depth
      Why investors are souring on Netflix

      Why investors are souring on Netflix

      22 October 2026

      10 days that changed the course of AI

      21 September 2026
      Meta to the AI industry: slow down without us - Mark Zuckerberg

      Meta to the AI industry: slow down without us

      16 September 2026
      Google DeepMind CEO Demis Hassabis. Image: John Sears

      The plan to stop AI from breaking the world

      16 July 2026
      The internet has a Strait of Hormuz problem

      The internet has a Strait of Hormuz problem

      15 July 2026
    • TCS
      TCS+ | Vox on AI, data rules and omnichannel communication for SMEs

      TCS+ | Vox on AI, data rules and omnichannel communication for SMEs

      26 October 2026
      TCS | The Cape Town firm quietly connecting Eskom, Pep and 6 000 ATMs - Réan van Niekerk, Metacom

      TCS | The Cape Town firm quietly connecting Eskom, Pep and 6 000 ATMs

      23 October 2026
      TCS+ | Boards are underestimating the cost of a cyberattack, says Arctic Wolf - Jason Oehley and Andre Den Hond

      TCS+ | Boards are underestimating the cost of a cyberattack, says Arctic Wolf

      22 October 2026
      W&W | LDV's Gerhard Moolman on electric bakkies, fleet orders and 'school fees'

      W&W | LDV’s Gerhard Moolman on electric bakkies and fleets

      9 October 2026
      TCS | Frogfoot sees bigger fibre deals coming - TechCentral Show guests Abraham van der Merwe and Shane Chorley

      TCS | Frogfoot sees bigger fibre deals coming

      8 October 2026
    • Opinion
      AI's boardroom honeymoon is over - Gary Stocks

      AI’s boardroom honeymoon is over

      22 October 2026
      Before South Africa licenses Starlink, it should look at Ukraine - Duncan McLeod

      Before South Africa licenses Starlink, it should look at Ukraine

      21 October 2026
      Nonkqubela Thathakahle Jordan-Dyani

      Why cybersecurity is now a national security issue for South Africa

      15 October 2026
      When a machine can choose, who does it become? Fanie van Rooyen

      When a machine can choose, who does it become?

      9 October 2026
      Let South Africans jailbreak their way to digital sovereignty - Dirk de Vos

      Let South Africans jailbreak their way to digital sovereignty

      5 October 2026
    • Company News
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM.com
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Publishared
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Vox
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Fintech and payments
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of things
      • Investment
      • IT services
      • Lifestyle
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
      • Watts & Wheels
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » AI and machine learning » Review: Arthur Goldstuck’s The Hitchhiker’s Guide to AI

    Review: Arthur Goldstuck’s The Hitchhiker’s Guide to AI

    The Hitchhiker’s Guide to AI by Arthur Goldstuck is a thoughtful look at a world-changing technology.
    By Sandra Laurence21 December 2023
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    Get breaking news on WhatsApp

    In Douglas Adams’ The Hitchhiker’s Guide to the Galaxy, protagonist Arthur Dent is plucked off Earth by Ford Prefect, a researcher for the electronic encyclopaedia of the same name, which provides information about every known planet in the galaxy.

    First published in 1979 and based on a radio play, Adams’ series of books has sold more than 15 million copies and attracted a cult following. So, South African technology journalist Arthur Goldstuck’s play on the title of the original novel was an inspired choice for his book analysing the latest revolution in tech: artificial intelligence and ChatGPT. It is also a play on a previous very successful book of his, The Hitchhiker’s Guide to the Internet, published in the early days of the world wide web.

    Sam Altman led the efforts to make ChatGPT one of the fastest growing software applications in history, drawing investment and computing resources from Microsoft to achieve what many tech analysts believe will reorientate the way we work and engage with the world; unlock creativity and scientific discoveries; and allow humanity to achieve previously unimaginable feats.

    In truth, AI has been practising on you, preparing for the big game when it comes out to put its skills on display

    The reality is that the waters are uncharted, and Goldstuck sets out to navigate them, using technical explanations interspersed with anecdotes and humour to appeal both to experts in the field and the less technologically minded.

    He starts out by reminding us that if we use a smartphone, Google Maps, Apple Map or Waze, predictive text on WhatsApp, and grammar correction tools in Gmail and Word, we are using AI.

    “In truth, AI has been practising on you, preparing for the big game when it comes out to put its skills on display in ways we never imagined possible,” he writes. “When they are fully trained and integrate learnings from the training of numerous other AI tools and models, they will transform any activity one can imagine. AI will make us all superhuman if we want it.”

    That’s a pretty powerful premise, but Goldstuck explains that it’s the quality of the “prompt” (or question) to AI that predicates its response. He also unpacks “large language models” and why these have been the basis of the explosion in generative AI technology in the past year.

    Cautionary note

    “‘Large’ refers not to the size of the data set, or amount of data, but the number of parameters, or variables, in the model on which it was trained. ‘Trained’ is the process of teaching the language model how to understand and generate text by feeding it a large data set and using machine learning to help it learn to identify patterns in the data.”

    This all sounds wonderful, especially perhaps for university students who spent the night at the pub before a 6 000-word history essay has to be handed in, but Goldstuck sounds a cautionary note. He reminds us that generative AI is based on “language models”, not “fact models”, which means it predicts what its next sentence should be based on on its access to billions of sentences and understanding of how to create a logical sequence of sentences. It is not designed to test the accuracy of the statements contained in those sentences.

    Read: 2023 was the year of generative AI – what’s coming in 2024

    “This brings us to a fundamental principle of using generative AI: always double-check any fact generated by a bot,” he writes.

    Goldstuck has a chapter on AI and banking in South Africa, which he says is far ahead of banks in the US and noted that in 2023 the South African Reserve Bank implemented a rapid payments programme allowing instant settlement of EFTs between banks, demonstrating South Africa’s willingness to leverage AI and other emerging technologies in banking.

    Arthur Goldstuck

    And he documents the fascinating case of Cape Town-born David Malan, who teaches an introduction to computer science at Harvard University alongside an AI teacher, based on GPT-3.5 and GPT-4.

    Malan said: “Our hope is that, through AI, we can eventually approximate a 1:1 teacher: student ratio for every student in C50 by providing them with software-based tools that can support their learning, 24/7, at a pace and in a style that work best for them individually.”

    Central to Goldstuck’s theme throughout his book is the notion that while in Silicon Valley innovation is driven by opportunity, across Africa it’s driven by need. By 2030, he reminds us, the world will be a very different place.

    “Technology will help make many of the bad things worse, and many of the good things better. It will provide an enabling environment for those who want to use it both for self-enrichment and for the betterment of the world.”

    Read: Amazon sellers warn misleading AI product reviews threaten sales

    The Hitchhiker’s Guide to AI is a thoughtful book that takes a close look at one of the most significant developments of the year, with specific reference to Africa and developing economies. It is food for thought, written with a light touch while raising many of the most salient questions.

    • The Hitchhiker’s Guide to AI, by Arthur Goldstuck, is published by Pan McMillan

    Get breaking news alerts from TechCentral on WhatsApp

    Add TechCentral as a preferred source on GoogleFollow TechCentral on Google NewsGet breaking news on WhatsApp


    Arthur Goldstuck ChatGPT OpenAI The Hitchhiker's Guide to AI
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleTechCentral’s International Newsmaker of the Year
    Next Article Apple’s $1-trillion rally will be tough to beat in 2024

    Related Posts

    John Ternus faces first big test as Apple CEO - John Ternus

    John Ternus faces first big test as Apple CEO

    2 November 2026
    Free Office, free Photoshop: AI is breaking Big Tech's business model

    Free Office, free Photoshop: AI is breaking Big Tech’s business model

    30 October 2026
    Companies rein in AI spending as running costs mount

    Companies rein in AI spending as running costs mount

    27 October 2026
    Company News

    The commercial barriers holding back smaller ISPs

    3 November 2026
    Five cyber worries keep South African business owners up at night - Bennie Barnard, NEWORDER

    Five cyber worries keeping South African business owners up at night

    3 November 2026
    Standard Bank wins four global awards for digital banking innovation - Funeka Montjane

    Standard Bank wins four global awards for digital banking innovation

    3 November 2026
    Opinion
    AI's boardroom honeymoon is over - Gary Stocks

    AI’s boardroom honeymoon is over

    22 October 2026
    Before South Africa licenses Starlink, it should look at Ukraine - Duncan McLeod

    Before South Africa licenses Starlink, it should look at Ukraine

    21 October 2026
    Nonkqubela Thathakahle Jordan-Dyani

    Why cybersecurity is now a national security issue for South Africa

    15 October 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    DJ Zinhle is launching a mobile network for her 'besties'

    DJ Zinhle is launching a mobile network for her ‘besties’

    3 November 2026
    Telcos push for 20-Sim cap and accuse Icasa of overreach - ACT CEO Nomvuyiso Batyi

    Telcos push for 20-Sim cap and accuse Icasa of overreach

    3 November 2026
    Race opens to run South Africa's .co.za domain

    Race opens to run South Africa’s .co.za domain

    3 November 2026
    Pick n Pay turns to AI to speed up online orders

    Pick n Pay turns to AI to speed up online orders

    3 November 2026
    © 2009 - 2026 NewsCentral Media
    Built and maintained by Chronon
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}
    🇿🇦 Sign up to the TechCentral newsletter