Promising what you haven’t built is the fastest way to win a deal. It’s also the first move in a slow corporate suicide.
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Jannie van Zyl is an electronics engineer with more than 30 years of experience in ICT and a long record of reading the industry’s shifts early. At Vodacom he was instrumental in the launch of 3G, 4G and 5G in South Africa, and, in the last three years, has worked to bring low-Earth orbit satellite connectivity to the country.
Promising what you haven’t built is the fastest way to win a deal. It’s also the first move in a slow corporate suicide.
Telkom mistook dominance for permanence and lost to mobile; the mobile operators now face the same test.
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