Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      R12.1-billion wasted as government IT projects collapse - Sita

      R12.1-billion wasted as government IT projects collapse

      1 April 2026
      DStv 4K streaming launch is not imminent

      R99 DStv deal to keep Showmax subscribers from bolting

      1 April 2026
      The biggest untapped EV market on Earth is hiding in plain sight

      The biggest untapped EV market on Earth is hiding in plain sight

      1 April 2026
      US-listed data centre operator Equinix doubles down on South Africa - Sandile Dube

      US-listed data centre operator Equinix doubles down on South Africa

      1 April 2026
      TCS | MTN's Divysh Joshi on the strategy behind Pi - Divyesh Joshi

      TCS | MTN’s Divyesh Joshi on the strategy behind Pi

      1 April 2026
    • World

      Apple plans to open Siri to rival AI services

      27 March 2026
      It's official: ads are coming to ChatGPT

      It’s official: ads are coming to ChatGPT

      23 March 2026
      Mystery Chinese AI model revealed to be Xiaomi's

      Mystery Chinese AI model revealed to be Xiaomi’s

      19 March 2026
      A mystery AI model has developers buzzing

      A mystery AI model has developers buzzing

      18 March 2026
      Samsung's trifold gamble ends in retreat

      Samsung’s trifold gamble ends in retreat

      17 March 2026
    • In-depth
      The R18-billion tech giant hiding in plain sight - Jens Montanana

      The R16-billion tech giant hiding in plain sight

      26 March 2026
      The last generation of coders

      The last generation of coders

      18 February 2026
      Sentech is in dire straits

      Sentech is in dire straits

      10 February 2026
      How liberalisation is rewiring South Africa's power sector

      How liberalisation is rewiring South Africa’s power sector

      21 January 2026
      The top-performing South African tech shares of 2025

      The top-performing South African tech shares of 2025

      12 January 2026
    • TCS
      Anoosh Rooplal

      TCS | Anoosh Rooplal on the Post Office’s last stand

      27 March 2026
      Meet the CIO | HealthBridge CTO Anton Fatti on the future of digital health

      Meet the CIO | Healthbridge CTO Anton Fatti on the future of digital health

      23 March 2026
      TCS+ | Arctic Wolf unpacks the evolving threat landscape for SA businesses - Clare Loveridge and Jason Oehley

      TCS+ | Arctic Wolf unpacks the evolving threat landscape for SA businesses

      19 March 2026
      TCS+ | Vox Kiwi: a wireless solution promising a fibre-like experience - Theo van Zyl

      TCS+ | Vox Kiwi: a wireless solution promising a fibre-like experience

      13 March 2026
      TCS+ | Flipping the narrative on AI in the Global South - Josefin Rosén

      TCS+ | Flipping the narrative on AI in the Global South

      13 March 2026
    • Opinion
      The conflict of interest at the heart of PayShap's slow adoption - Cheslyn Jacobs

      The conflict of interest at the heart of PayShap’s slow adoption

      26 March 2026
      South Africa's energy future hinges on getting wheeling right - Aishah Gire

      South Africa’s energy future hinges on getting wheeling right

      10 March 2026
      Hold the doom: the case for a South African comeback - Duncan McLeod

      Apple just dropped a bomb on the Windows world

      5 March 2026
      VC's centre of gravity is shifting - and South Africa is in the frame - Alison Collier

      VC’s centre of gravity is shifting – and South Africa is in the frame

      3 March 2026
      Hold the doom: the case for a South African comeback - Duncan McLeod

      Hold the doom: the case for a South African comeback

      26 February 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Top » Avatar raises the bar for blockbuster special FX

    Avatar raises the bar for blockbuster special FX

    By Editor18 December 2009
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    Avatar is a special effects extravaganza

    Few films arrive as burdened by expectation as James Cameron’s sci-fi epic, Avatar. Years in gestation, the film cost anywhere between US$200m and $400m to produce, depending which source you believe.

    It’s Hollywood’s biggest bet to date on three-dimensional (3D) cinema — and if it’s a success the floodgates could open for a string of big-budget blockbusters made for 3D screens. Happily, Cameron has delivered a film worthy of the hype, one that is as much of a blockbuster landmark as the director’s Aliens and Terminator 2.

    Avatar is set on a mineral-rich planet called Pandora that human invaders are targeting for strip-mining. Standing between them and their prize are the Na’vi, an aboriginal race that lives in harmony with the forest and its creatures.

    Jake Sully (played by Sam Worthington), a soldier who lost use of his legs in action, and Dr Grace Augustine (Sigourney Weaver) are among the humans tasked with infiltrating the local inhabitants using “avatars” — replica Na’vi bodies that they can control from afar. But everything changes for Sully when he falls in love with Na’vi princess Neytiri (Zoe Saldana of the recent Star Trek reboot).

    It’s a familiar story, with echoes of Return of the Jedi, Dances with Wolves, The Last Samurai, Pocahontas and even Lawrence of Arabia — but told using special effects that raise the bar for any popcorn film to come.

    The humans in the film are sidelined by the world of Pandora and its inhabitants. Hostile but gorgeous, the verdant rainforests of Pandora teem with exotic plant and animal life. It’s not just the technology that brings them to life that impresses, but also the art direction.

    From its floating islands, bearded with vines and drifting on magnetic currents, to its luminous plant life and imaginative bestiary, Pandora is a living, breathing alien world that is always convincing.

    There are many scenes that inspired the same awe I felt when I saw the camera in Jurassic Park sweep over a herd of grazing brontosauruses. By the time that Pandora’s lush forest collides with the steel and fire of the colonisers, you’re fully emotionally invested in it.

    By Cameron’s own admission, today’s technology makes it fairly easy to show a flock of dragon-like mountain banshees tearing into a swarm of military helicopters in an exciting battle scene. Turning actors masked under computer generated imagery (CGI) into believable characters is a harder task.

    Nature vs technology ... military invasion of Pandora begins
    Nature vs technology ... military invasion of Pandora begins

    The stars of the film are the Na’vi, blue-skinned humanoids that stand 2,7m tall. Cameron used the latest motion-capture technology and CGI to bring them to life. The lifelike facial expressions and body animations make them feel as real as any CGI creations to date — they’re even better than Peter Jackson’s Gollum and King Kong.

    The few 3D films I’ve seen so far have left me unconvinced about the revival of the technology. Avatar, however, is a huge step in the right direction. Most 3D films feel like two-dimensional (2D) movies with some appendages protruding uncomfortably from the screen.

    Avatar, by contrast, envelopes the viewer in a 3D world that is consistently believable. Cameron has wisely stayed away from the gimmickry found in most 3D films. Avatar is light on flaming debris hurtling towards your point of view and spear tips thrust in your face. It’s the first time I’ve walked out of a 3D film feeling that I would’ve missed out if I’d seen the 2D version instead.

    Avatar isn’t without its problems. The rather wooden Jake Sully is about as generic a movie marine as I’ve ever encountered, while the typecast Michelle Rodriguez as a butt-kicking soldier chick is less a character than a plot device. It’s nice to see Weaver on screen again — she has many of the film’s best lines — but even she doesn’t have much to work with.

    The quality of the storytelling and dialogue doesn’t always live up the spectacle on the screen, but I found the display so impressive that I didn’t care. For most its 160-minute running time, Avatar’s stunning vistas and epic battles offer enough technical wizardry to keep viewers engrossed.

    A lack of truly memorable characters and great one-liners means that the film might not age as gracefully as Terminator 2 or Aliens. But take along a sense of wonder, put your brain in neutral and enjoy Avatar for what it is: the best thrill ride that you’ll find in a cinema this Christmas season.  — Lance Harris, TechCentral


    • Subscribe to our free daily newsletter
    • Follow us on Twitter
    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    Avatar James Cameron Lance Harris
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleWindows vs Everything Else
    Next Article DStv gets new HD channel

    Related Posts

    New Avatar movie is crashing some cinema equipment

    20 December 2022

    TechCentral’s top 10 movies of 2019

    31 December 2019

    TechCentral’s top 10 games of 2019

    23 December 2019
    Company News
    Mining's problem isn't output, it's execution - Workday

    Mining’s problem isn’t output, it’s execution – Workday

    1 April 2026
    Paratus launches Starlink-powered connectivity for Africa's essential services - Paratus Essential Access

    Paratus launches Starlink-powered connectivity for Africa’s essential services

    1 April 2026
    How consumers can identify a true QLED TV

    How consumers can identify a true QLED TV

    30 March 2026
    Opinion
    The conflict of interest at the heart of PayShap's slow adoption - Cheslyn Jacobs

    The conflict of interest at the heart of PayShap’s slow adoption

    26 March 2026
    South Africa's energy future hinges on getting wheeling right - Aishah Gire

    South Africa’s energy future hinges on getting wheeling right

    10 March 2026
    Hold the doom: the case for a South African comeback - Duncan McLeod

    Apple just dropped a bomb on the Windows world

    5 March 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    R12.1-billion wasted as government IT projects collapse - Sita

    R12.1-billion wasted as government IT projects collapse

    1 April 2026
    DStv 4K streaming launch is not imminent

    R99 DStv deal to keep Showmax subscribers from bolting

    1 April 2026
    The biggest untapped EV market on Earth is hiding in plain sight

    The biggest untapped EV market on Earth is hiding in plain sight

    1 April 2026
    Mining's problem isn't output, it's execution - Workday

    Mining’s problem isn’t output, it’s execution – Workday

    1 April 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}