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    Home » Broadcasting and Media » Thinking B2B marketing? Think TechCentral

    Thinking B2B marketing? Think TechCentral

    Promoted | As South Africa’s leading B2B technology news website, TechCentral is the ideal place for marketers to reach real business IT decision makers.
    By Agency Staff16 August 2023
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    Advertise on TechCentralTechCentral is South Africa’s leading business-to-business technology news website, making it the ideal place for marketers to reach a valuable audience of IT decision makers.

    The publication, which has continued to see outstanding readership growth in 2023 – cementing its market leadership position in business technology news – remains committed to serving its audience with the best news and analysis of the technology industry, both locally and internationally.

    We supplement this with our market-leading technology talk shows, the TechCentral Show (TCS) and TCS+, offering our readers and viewers fascinating insights from leaders in the tech field in South Africa and further afield.

    The publication today receives nearly 1.5 million pageviews a month from its mainly South African business audience. Our recent reader survey shows that:

    • More than half of our hundreds of thousands of regular monthly readers are directly responsible for or involved in their companies’ technology buying decisions;
    • Nine in 10 of our tech-savvy readers advise family and friends about technology buying decisions;
    • More than a third (36.1%) work in organisations that employ more than a thousand people – large enterprises, and a key target market for ICT vendors and solution providers.

    Most powerful

    “TechCentral is the leading B2B technology publication and platform in South Africa, and we reach the decision makers that matter – and the research proves it,” said digital director Michelle Losco. “If you want to reach business leaders and IT decision makers in South Africa without diluting your message in a consumer audience, TechCentral should be your first port of call.”

    If you’d like to reach this incredible readership base, please contact Natalie Kock, who can assist you with our rate card and provide you with details of the myriad ways your company can partner with TechCentral for the very best marketing exposure and business growth.  — (c) 2023 NewsCentral Media

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