MultiChoice said on Monday that it is adding the Joox VIP streaming music service as a free value-add to DStv Premium, Compact and Compact Plus subscribers as the pay-television operator fights to retain market share in an increasingly competitive environment.
The music streaming service — which competes with similar services from Spotify Technology, Apple and Google — is owned by Tencent, in which MultiChoice parent Naspers holds a 31.2% stake. It will be available to four million DStv subscribers plus up to four of their family members, meaning as many as 20 million South Africans could benefit from the free offering.
MultiChoice said the offer is valued at R90/month (if it were to be purchased as a separate subscription).
“Joox VIPs get access to special benefits on this service, including ad-free listening, downloading for offline listening, skipping unlimited songs, creating and sharing playlists, and playing on demand,” the broadcaster said.
DStv Family, Access and EasyView customers can also log into the free Joox service directly on the Joox App but won’t get access to the free VIP services offered by DStv.
The move comes as MultiChoice loses customers of its Premium bouquet, who are either cancelling due to the weak economy or switching to alternatives such as Netflix.
This is how qualifying customers can connect: download the Joox app, sign up, tap on the DStv banner or your profile image, select Joox VIP and then DStv Customers, enter your ID number as the DStv account holder, and then the one-time Pin.
The offer is valid until 15 October 2019. — (c) 2018 NewsCentral Media
