Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News

      World Bank set to back South Africa’s big energy grid roll-out

      20 June 2025

      The algorithm will sing now: why musicians should be worried about AI

      20 June 2025

      Sita hits back at critics, promises faster, automated procurement

      20 June 2025

      The transatlantic race to create the first television

      20 June 2025

      Listed: All the MVNOs in South Africa – 2025 edition

      19 June 2025
    • World

      Watch | Starship rocket explodes in setback to Musk’s Mars mission

      19 June 2025

      Trump Mobile dials into politics, profit and patriarchy

      17 June 2025

      Samsung plots health data hub to link users and doctors in real time

      17 June 2025

      Beijing’s chip champions blacklisted by Taiwan

      16 June 2025

      China is behind in AI chips – but for how much longer?

      13 June 2025
    • In-depth

      Meta bets $72-billion on AI – and investors love it

      17 June 2025

      MultiChoice may unbundle SuperSport from DStv

      12 June 2025

      Grok promised bias-free chat. Then came the edits

      2 June 2025

      Digital fortress: We go inside JB5, Teraco’s giant new AI-ready data centre

      30 May 2025

      Sam Altman and Jony Ive’s big bet to out-Apple Apple

      22 May 2025
    • TCS

      TCS+ | AfriGIS’s Helen Hulett on how tech can help resolve South Africa’s water crisis

      18 June 2025

      TechCentral Nexus S0E2: South Africa’s digital battlefield

      16 June 2025

      TechCentral Nexus S0E1: Starlink, BEE and a new leader at Vodacom

      8 June 2025

      TCS+ | The future of mobile money, with MTN’s Kagiso Mothibi

      6 June 2025

      TCS+ | AI is more than hype: Workday execs unpack real human impact

      4 June 2025
    • Opinion

      South Africa pioneered drone laws a decade ago – now it must catch up

      17 June 2025

      AI and the future of ICT distribution

      16 June 2025

      Singapore soared – why can’t we? Lessons South Africa refuses to learn

      13 June 2025

      Beyond the box: why IT distribution depends on real partnerships

      2 June 2025

      South Africa’s next crisis? Being offline in an AI-driven world

      2 June 2025
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • Iris Network Systems
      • LSD Open
      • NEC XON
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Wipro
      • Workday
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Fintech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » World » EU action on Android could help rival app developers

    EU action on Android could help rival app developers

    By Agency Staff15 July 2018
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    Google’s latest European Union woes could mean opportunity knocks for app developers stymied by contracts that preinstall the US giant’s own services on Android phones and tablets, according to analysts and companies.

    The Alphabet unit is expected to face an antitrust fine over Android in the coming days that could top last year’s record €2.4-billion penalty for shutting out rivals to its shopping search service.

    But more significant could be an accompanying order freeing up phone manufacturers to choose non-Google apps to install on Android phones. That would yield crucial real estate for app developers given that about 80% of smart mobile devices use Android.

    It would dramatically help us. It’s clear to me that people would choose other options if the choice was easier to make

    “It would dramatically help us,” said Gabriel Weinberg, CEO of Paoli, Pennsylvania-based DuckDuckGo, a search engine that doesn’t track users. “It’s clear to me that people would choose other options if the choice was easier to make.” DuckDuckGo said it hasn’t complained to the EU about Google, pointing to the effort involved.

    Google dominates mobile search in Europe, with 97% of the market, while its Chrome Web browser has a 64% market share on mobile, according to Web traffic analysis firm StatCounter. The company’s control of ads on millions of Android phones will help it capture a third of all global mobile ads in 2018, bringing in some US$40-billion in sales outside the US, said research firm eMarketer.

    The EU’s investigation targets contracts that require smartphone makers who want to install Google’s Play store to add a bundle of Google services, including search, Web browser, e-mail and mapping. EU officials worry that users stick with the default they get on their phones.

    E-mail is “probably the most vulnerable one for Google” if device makers were able to install their own em-ail app as default or add Microsoft’s Outlook, said Daniel Gleeson, a senior analyst at research firm Ovum. There is “definitely potential in maps” where any advertising revenue loss for Google from location services would be very serious, he said, citing Here Technologies as a potential rival.

    ‘Really huge difference’

    Google and the Brussels-based European Commission declined to comment for this article. Microsoft declined to comment about possible opportunities for its services. Here Technologies didn’t respond to a request for comment.

    OsmAnd, an offline mapping application, reported “a really huge difference” when it was preinstalled on a small manufacturer’s tablet in 2013, said CEO Victor Shcherb. “It created a huge traffic from day zero on that device,” which was later discontinued.

    Shcherb said his company competes only indirectly with Google Maps since his application tends to cater to users looking for specialist mapping services, such as for hiking. Still the EU’s decision could help the app reach a wider audience, he said.

    Google ceded some market share to Russian search engine Yandex after it agreed to allow users in the nation to choose their own preferred search engine on Android phones. Yandex says it now has nearly 48% of the search market, up from around 37%. Google also paid a fine as part of a settlement of an antitrust probe by Russia’s Federal Anti-Monopoly Service last year.

    Nudging computer users to choose their own Internet browser was also the EU’s preferred way to end more than a decade of antitrust disputes with Microsoft in 2009, which helped push some Web users to shiny new Web software made by Google — at that time just a precocious new kid on the block.

    Android is “a multi-lane highway of choice” and people can download competing apps at any time, the company’s general counsel Kent Walker said in a 2016 blog post. Google’s apps account for less than one-third of preloaded apps on a device, he said, and “a consumer can swipe away any of our apps at any time.”

    Google also argues that its actions to police the Android ecosystem and prevent multiple versions of Android — also part of the EU probe — help app developers to make products that work across millions of devices. Giving away Android for free also helps reduce smartphone costs, it said. Google relies instead on advertising to make money from Android.

    This order will come way too late because user addiction has moved from the Play store to the Google services

    People download lots of other apps, according to a survey by the Developers Alliance, an association of 70 000 developers, which counts Google as a member.

    Among 2 000 Android users surveyed in France, Germany, Italy and Spain, around 28% download additional search apps, 29% download at least one new app store and 23% download at least one alternative Web browser to the apps that come preinstalled, the alliance said.

    Critics say it’s hard to challenge Google. Aptoide, an app store that competes with Google Play, filed an antitrust complaint with the EU in 2014 over contracts that prevent device makers engaging with it.

    Aptoide CEO Paulo Trezentos said the company has been growing “but not so much in the handset manufacturing side”. It is increasingly relying on users downloading the store via the Web browser. The app store is rarely preinstalled, partly because it can’t counter Google’s offer to device makers to bundle its app store with other Google apps.

    Some analysts see little hope for increased competition in markets where Google has become well entrenched.

    “This order will come way too late because user addiction has moved from the Play store to the Google services,” said Richard Windsor, owner of research company Radio Free Mobile. It’s “going to be a tough call” for anyone to come up with a better range of products than Google.  — Reported by Natalia Drozdiak and Aoife White, with assistance from Mark Bergen and Ilya Khrennikov, (c) 2018 Bloomberg LP



    Android Google top
    Subscribe to TechCentral Subscribe to TechCentral
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleHow Elon Musk tries to control his public narrative
    Next Article Why are young tech billionaires so boring?

    Related Posts

    Stolen phone? Samsung now buys you an hour to lock it down

    18 June 2025

    Major rift opens between Microsoft and OpenAI

    17 June 2025

    Meta bets $72-billion on AI – and investors love it

    17 June 2025
    Company News

    Making IT happen: how Trade Link gears up to enable SA retail strategies

    20 June 2025

    Why parents choose CambriLearn for online education

    19 June 2025

    Disrupt first, ask questions later – the uncomfortable truth about incident response

    18 June 2025
    Opinion

    South Africa pioneered drone laws a decade ago – now it must catch up

    17 June 2025

    AI and the future of ICT distribution

    16 June 2025

    Singapore soared – why can’t we? Lessons South Africa refuses to learn

    13 June 2025

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    © 2009 - 2025 NewsCentral Media

    Type above and press Enter to search. Press Esc to cancel.