Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News

      Don’t expect Starlink in South Africa anytime soon

      24 June 2025

      Finally! Tribunal unpacks why it blocked Vodacom’s Vumatel deal

      24 June 2025

      Home affairs under fire over database fee hike

      24 June 2025

      Samsung to unveil new folding phones at July event

      24 June 2025

      Capital Appreciation banks on payments to offset software slump

      24 June 2025
    • World

      Mira Murati’s Thinking Machines hits $10-billion valuation

      24 June 2025

      Watch | Starship rocket explodes in setback to Musk’s Mars mission

      19 June 2025

      Trump Mobile dials into politics, profit and patriarchy

      17 June 2025

      Samsung plots health data hub to link users and doctors in real time

      17 June 2025

      Beijing’s chip champions blacklisted by Taiwan

      16 June 2025
    • In-depth

      Meta bets $72-billion on AI – and investors love it

      17 June 2025

      MultiChoice may unbundle SuperSport from DStv

      12 June 2025

      Grok promised bias-free chat. Then came the edits

      2 June 2025

      Digital fortress: We go inside JB5, Teraco’s giant new AI-ready data centre

      30 May 2025

      Sam Altman and Jony Ive’s big bet to out-Apple Apple

      22 May 2025
    • TCS

      TechCentral Nexus S0E3: Behind Takealot’s revenue surge

      23 June 2025

      TCS | South Africa’s Sociable wants to make social media social again

      23 June 2025

      TCS+ | AfriGIS’s Helen Hulett on how tech can help resolve South Africa’s water crisis

      18 June 2025

      TechCentral Nexus S0E2: South Africa’s digital battlefield

      16 June 2025

      TechCentral Nexus S0E1: Starlink, BEE and a new leader at Vodacom

      8 June 2025
    • Opinion

      South Africa pioneered drone laws a decade ago – now it must catch up

      17 June 2025

      AI and the future of ICT distribution

      16 June 2025

      Singapore soared – why can’t we? Lessons South Africa refuses to learn

      13 June 2025

      South Africa risks being left behind as stablecoins reshape global finance

      6 June 2025

      Beyond the box: why IT distribution depends on real partnerships

      2 June 2025
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • Iris Network Systems
      • LSD Open
      • NEC XON
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Wipro
      • Workday
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Fintech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » AI and machine learning » Google apologises for ‘woke’ AI tool

    Google apologises for ‘woke’ AI tool

    Recently launched Gemini AI tool prioritised inclusivity so highly that it sacrificed historical accuracy.
    By Nkosinathi Ndlovu28 February 2024
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    Google has apologised for what has been described on social media as the “overly woke” behaviour of its artificial intelligence-powered image generation tool in Gemini. The newly launched Gemini shocked users with its overtly skewed bias towards racial and gender inclusivity, even at the expense of historical accuracy.

    Although outraged by its bias, social media users have also mocked Gemini’s output, poking fun at images of a female pope, black Vikings and even racially diverse Nazi soldiers.

    “It’s clear that this feature missed the mark. Some of the images generated are inaccurate or even offensive. We’re grateful for users’ feedback and are sorry the feature didn’t work well,” said Google in a statement last Friday. “We’ve temporarily paused image generation of people in Gemini while we work on an improved version.”

    We’ve temporarily paused image generation of people in Gemini while we work on an improved version

    Google’s faux pas fuels an ongoing debate about the actual level of “intelligence” the current wave of generative AI possesses.

    The key point is that a generative AI program is only as good as the data it has been trained on and how its parameters have been set by its creator. In short, the AI-generated apple does not fall too far from the tree – the same point argued by World Wide Worx MD Arthur Goldstuck in his recent book, The Hitchhiker’s Guide to AI.

    “What you are dealing with there is what experts call ‘stupidity’. It’s not only the algorithm that can be stupid, but also the policies or rules behind the algorithm, which is designed by people…,” said Goldstuck.

    A more insidious question being probed by internet enthusiasts like Netscape co-founder and venture capitalist Marc Anderson centres on the idea that the biases in the parameterisation and training of generative AI tools such as Google’s Gemini are not erroneous, but rather deliberate attempts at using technology to spread political ideology.

    ‘Biased agenda’

    “I know it’s hard to believe, but Big Tech AI generates the output it does because it is precisely executing the specific ideological, radical, biased agenda of its creators. The apparently bizarre output is 100% intended. It is working as designed,” said Anderson in a post on social media platform X.

    While Google has suspended Gemini’s image generation capabilities while its engineers seek a solution to the problem, its text generation capabilities have also come under fire.

    “I’m glad that Google overplayed their hand with their AI image generation, as it made their insane racist, anti-civilizational programming clear to all,” Elon Musk tweeted. “[But] the problem is not just Google Gemini, it’s Google search too,” he said.

    Read: Google Gemini AI launching in South Africa at R430/month

    The idea that Google is nefarious in its intent is not universally accepted; others see the company’s mishaps with Gemini as just one example of how society can – and most likely will continue to – misstep as it engages with and better understands this new form of intelligence that it has created.

    That Google’s mishap was so public, said Goldstuck, may set a good precedent for how such issues ought to be dealt with in future.

    Marc Andreessen. Image: JD Lasica

    “It’s the world learning how to get to grips with AI, and this is a great example for the industry in what to look out for when training its models. There are more nefarious ways in which such scenarios could play out, but this in the end is quite benign,” said Goldstuck.

    The Alphabet subsidiary’s response to the Gemini fiasco has been sincere on the public front, but a report by The Verge, based on an internal memo by CEO Sundar Pichai, suggests that some rigorous introspection is happening.

    “When we built this feature in Gemini, we tuned it to ensure it doesn’t fall into some of the traps we’ve seen in the past with image-generation technology — such as creating violent or sexually explicit images, or depictions of real people. And because our users come from all over the world, we want it to work well for everyone. If you ask for a picture of football players, or someone walking a dog, you may want to receive a range of people. You probably don’t just want to only receive images of people of just one type of ethnicity (or any other characteristic),” said Google. – (c) 2024 NewsCentral Media

    Get breaking news alerts from TechCentral on WhatsApp



    Gemini Google Google Gemini Sundar Pichai
    Subscribe to TechCentral Subscribe to TechCentral
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleUS, Russian satellites to pass dangerously close to each other
    Next Article ASML reaches milestone with High NA EUV lithography system

    Related Posts

    Siemens is battling Big Tech for AI supremacy in factories

    24 June 2025

    Apple shifts its AI strategy

    23 June 2025

    Stolen phone? Samsung now buys you an hour to lock it down

    18 June 2025
    Company News

    Communication costs exploding? Telviva has a fix for UK-SA teams

    24 June 2025

    Section 18A deductions and BEE points – a strategic choice for business compliance in 2025

    24 June 2025

    Huawei Watch Fit 4 Series: beauty, brains and a battery that won’t quit

    24 June 2025
    Opinion

    South Africa pioneered drone laws a decade ago – now it must catch up

    17 June 2025

    AI and the future of ICT distribution

    16 June 2025

    Singapore soared – why can’t we? Lessons South Africa refuses to learn

    13 June 2025

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    © 2009 - 2025 NewsCentral Media

    Type above and press Enter to search. Press Esc to cancel.