Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Eskom to decide fate of older coal stations by September - Dan Marokane

      Eskom to decide fate of older coal stations by September

      22 April 2026
      Capitec bets big on AI - and keeps hiring

      Capitec bets big on AI – and keeps hiring

      22 April 2026
      Capitec blows up MVNO pricing with free on-net calls - Graham Lee

      Capitec blows up MVNO pricing with free on-net calls

      22 April 2026
      After mobile, Capitec Connect eyes home broadband push

      After mobile, Capitec Connect eyes home broadband push

      22 April 2026
      RAM price relief? SK Hynix plans $13-billion Korean fab

      RAM price relief? SK Hynix plans $13-billion Korean fab

      22 April 2026
    • World
      More organic compounds detected on Mars - Nasa Curiosity rover

      More organic compounds detected on Mars

      21 April 2026
      Adobe bets on AI agents to fend off cheaper rivals

      Adobe bets on AI agents to fend off cheaper rivals

      16 April 2026
      Google poised to lose ad crown to Meta

      Google poised to lose ad crown to Meta

      14 April 2026
      Grand Theft Data - hackers hit Rockstar Games - Grand Theft Auto

      Grand Theft Data – hackers hit Rockstar Games

      14 April 2026
      UK PM Keir Starmer declares war on doomscrolling

      UK PM Keir Starmer declares war on doomscrolling

      13 April 2026
    • In-depth
      Africa switches on as Europe dims the lights

      Africa switches on as Europe dims the lights

      9 April 2026
      The biggest untapped EV market on Earth is hiding in plain sight

      The biggest untapped EV market on Earth is hiding in plain sight

      1 April 2026
      The R18-billion tech giant hiding in plain sight - Jens Montanana

      The R16-billion tech giant hiding in plain sight

      26 March 2026
      The last generation of coders

      The last generation of coders

      18 February 2026
      Sentech is in dire straits

      Sentech is in dire straits

      10 February 2026
    • TCS

      TCS+ | ‘The ISP for ISPs’: Vox’s shift to wholesale aggregator

      20 April 2026
      TCS | Werner Lindemann on how AI is rewriting the infosec rulebook

      TCS | Werner Lindemann on how AI is rewriting the infosec rulebook

      15 April 2026
      TCS | Donovan Marsh on AI and the future of filmmaking

      TCS | Donovan Marsh on AI and the future of filmmaking

      7 April 2026
      TCS+ | Vodacom Business moves to crack the SME tech gap - Andrew Fulton, Sannesh Beharie

      TCS+ | Vodacom Business moves to crack the SME tech gap

      7 April 2026
      TCS | MTN's Divysh Joshi on the strategy behind Pi - Divyesh Joshi

      TCS | MTN’s Divyesh Joshi on the strategy behind Pi

      1 April 2026
    • Opinion
      The conflict of interest at the heart of PayShap's slow adoption - Cheslyn Jacobs

      The conflict of interest at the heart of PayShap’s slow adoption

      26 March 2026
      South Africa's energy future hinges on getting wheeling right - Aishah Gire

      South Africa’s energy future hinges on getting wheeling right

      10 March 2026
      Hold the doom: the case for a South African comeback - Duncan McLeod

      Apple just dropped a bomb on the Windows world

      5 March 2026
      R230-million in the bag for Endeavor's third Harvest Fund - Alison Collier

      VC’s centre of gravity is shifting – and South Africa is in the frame

      3 March 2026
      Hold the doom: the case for a South African comeback - Duncan McLeod

      Hold the doom: the case for a South African comeback

      26 February 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Opinion » Duncan McLeod » If Apple were a country, it would be bigger than South Africa

    If Apple were a country, it would be bigger than South Africa

    By Duncan McLeod13 July 2020
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    As of Monday morning’s open on Wall Street, Apple — the listed US company that’s attracted the largest valuation of them all — had a market capitalisation of US$1.7-trillion.

    In rand terms, and at the time of writing, that’s R28.5-trillion. South Africa’s nominal 2019 GDP was $358.8-billion, or R6-trillion. On that basis, Apple’s market value is 4.8 times the value of all the goods and services produced (the definition of gross domestic product) in South Africa in 2019.

    Barring a US stock market crash (a distinct possibility given how much tech stocks have run up), the 2020 Apple-to-South Africa ratio will easily be 5x or 6x or even 7x as Covid-19 and the government lockdown tear a hole through South Africa’s economic growth prospects.

    These shares have become counter-cyclical, reaching new highs despite the Covid-related economic devastation around them

    Of course, comparing a company’s market cap — calculated by multiplying the number of shares outstanding with its share price — with the GDP of a country like South Africa, while somewhat interesting, is not particularly scientific, or useful for that matter.

    What it does do quite well is show the sheer valuations of the world’s biggest tech stocks as some analysts begin to fret that a new bubble, akin to the dot-com era of 20 years ago, is inflating, driven by record low interest rates and “quantitative easing” by the US Federal Reserve.

    Perhaps a more objective comparison is between company revenue and GDP. On that score, South Africa beats Apple (but not by much). Apple’s total revenue in the 2019 financial year was $260.2-billion, or R4.4-trillion — just over R1.5-trillion less than South Africa’s 2019 GDP number.

    Bigger than a country

    In fact, by revenue, there are five companies worldwide that are larger than South Africa’s GDP. They are:

    • State Grid (China);
    • China National Petroleum (China);
    • Royal Dutch Shell (the Netherlands);
    • Sinopec Group (China); and
    • Walmart (US).

    The largest, Walmart, had annual revenue of $524-billion in its most recent financial year. That’s a staggering $165.2-billion or 51% more than South Africa’s GDP! The retailer employs 2.2 million people worldwide, or about the same number of people who live in Pretoria.

    Speaking of Pretoria, electric car maker Tesla – founded by Elon Musk, who was born and grew up in South Africa’s capital city – has a market cap of $316-million, or R5.3-trillion. That’s about double the value of Naspers’s European-listed Internet spin-off Prosus (€141-billion), which derives much of its valuation from its stake in China’s Tencent.

    There are many US technology stocks that have soared so far in 2020, defying the gloom and doom associated with Covid-19. In some respects, these shares have become counter-cyclical, reaching new highs despite the Covid-related economic devastation around them.

    Apple CEO Tim Cook has delivered enormous returns for the company’s shareholders

    Apple, Microsoft, Amazon.com, Google, Facebook, Nvidia, Netflix and Adobe are all companies with market caps above $100-billion that are at or near their all-time highs. Some have more than doubled in value in the past year.

    Compare this to South Africa’s biggest ICT stocks (including telecommunications operators). Excluding Naspers and Prosus, the most valuable is Vodacom, with a market cap of R212-billion – that’s just $12.7-billion. Rival MTN’s is R105.5-billion, or $6.3-billion.

    Among pure-play IT companies, the largest on the JSE is Altron (R7.3-billion; $440-million). EOH, once a market darling, is worth just R1.1-billion ($66-million) – a rounding error for a big US tech firm.

    What’s the point I’m trying to make here? What cogent bit of analysis can I draw up from comparing our minnows with these giants of the tech world? Probably not a lot.

    What cogent bit of analysis can I draw up from comparing our minnows with these giants of the tech world? Probably not a lot

    It could be said that South Africa and its IT companies are so small relative to Big Tech that we’re basically inconsequential, but most people instinctively know this already.

    It could also be said that the US stock market is now wildly overheated, so much so that four tech companies have attracted trillion-dollar valuations. Will this the second major tech bubble in as many decades to burst? Perhaps. Stocks like Tesla are taking on bubble-like traits, though it could also be argued that most of these companies – from Apple to Microsoft – are immensely more profitable and powerful than they were in 1999 or 2000.

    So, ultimately, this column is about little more than stating this: Dammit, those US tech valuations are insane! And, dammit, I shouldn’t have invested earlier! Because now is surely too late in the cycle. Isn’t it?  — (c) 2020 NewsCentral Media

    • Duncan McLeod is editor of TechCentral
    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    Adobe Alphabet Altron Apple EOH Google Microsoft Netflix Nvidia top
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleHuawei turns in 13.1% revenue rise amid US pressure
    Next Article UK is set to ban Huawei in 5G as Beijing warns of ‘consequences’

    Related Posts

    RAM price relief? SK Hynix plans $13-billion Korean fab

    RAM price relief? SK Hynix plans $13-billion Korean fab

    22 April 2026
    Microsoft slashes Xbox Game Pass prices in big strategy shift

    Microsoft slashes Xbox Game Pass prices in big strategy shift

    21 April 2026
    John Ternus and the battle for Apple's soul

    John Ternus and the battle for Apple’s soul

    21 April 2026
    Company News
    How AnyDesk is redefining remote access for African enterprises

    How AnyDesk is redefining remote access for African enterprises

    22 April 2026
    Centracom's Pindrop takes the pain out of wholesale fibre

    Centracom’s Pindrop takes the pain out of wholesale fibre

    22 April 2026
    Conversational AI is rewriting the customer service playbook - CallMiner

    Conversational AI is rewriting the customer service playbook

    22 April 2026
    Opinion
    The conflict of interest at the heart of PayShap's slow adoption - Cheslyn Jacobs

    The conflict of interest at the heart of PayShap’s slow adoption

    26 March 2026
    South Africa's energy future hinges on getting wheeling right - Aishah Gire

    South Africa’s energy future hinges on getting wheeling right

    10 March 2026
    Hold the doom: the case for a South African comeback - Duncan McLeod

    Apple just dropped a bomb on the Windows world

    5 March 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Eskom to decide fate of older coal stations by September - Dan Marokane

    Eskom to decide fate of older coal stations by September

    22 April 2026
    How AnyDesk is redefining remote access for African enterprises

    How AnyDesk is redefining remote access for African enterprises

    22 April 2026
    Capitec bets big on AI - and keeps hiring

    Capitec bets big on AI – and keeps hiring

    22 April 2026
    Capitec blows up MVNO pricing with free on-net calls - Graham Lee

    Capitec blows up MVNO pricing with free on-net calls

    22 April 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}