Interview: What3words country manager Lyndsey Duff - TechCentral

Interview: What3words country manager Lyndsey Duff

Lyndsey Duff

In this episode of the podcast, Duncan McLeod interviews Lyndsey Duff, South Africa country manager at What3words, a company that has divided the world into a grid of 3m x 3m squares, each with a unique three-word address.

The idea is that instead of having to share a long address or difficult-to-remember GPS co-ordinates, businesses and consumers can quickly share their location using three words such as coffee.fever.cans or into.towers.senses.

So, for instance, when checking out at an online store, a customer could provide their delivery location using a unique What3words identifier instead of providing their address details. This, Duff says, has particular application in the developing world, where formal addresses are often nonexistent.

In the podcast, Duff explains why the idea has application far beyond logistics. She explores how governments, for example, could use it for service delivery.

Already available in several indigenous South African languages, What3words has divided the world in 57 trillion data points, all of which can be looked up without an Internet connection using the company’s Android and iPhone apps.

Duff talks about how What3words got its start, its internationalisation, its revenue model and its plans for South Africa.

How to subscribe to TechCentral’s podcasts

There are many ways to enjoy TechCentral’s podcasts, beyond simply streaming them from the website. The best way is by subscribing to them using an app on your phone, allowing you to listen in the car (via Bluetooth), at the gym or wherever you happen to be. Use the links below to subscribe.

iTunes
Pocket Casts
Spotify
Stitcher
iono.fm
RSS

iTunes
Pocket Casts
Spotify
Stitcher
iono.fm

RSS

iTunes
Pocket Casts
Spotify
Stitcher
iono.fm
RSS

iTunes
Pocket Casts
Spotify
Stitcher
iono.fm
RSS

iTunes
Pocket Casts
Spotify
Stitcher
iono.fm
RSS

TechCentral podcasts are governed by a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. This means you may copy and redistribute the material unmodified, but you must provide the appropriate credit to TechCentral, with a link to this page. We also ask that if you’d like to use this podcast on your website or in an electronic newsletter that you use iono.fm’s embedded player. The HTML for this episode’s embedded player is:

<iframe src=”https://embed.iono.fm/epi/629998″ width=”100%” height=”135″ frameborder=”0″><a href=”https://iono.fm/e/629998″>Content hosted by iono.fm</a></iframe>