Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      FirstRand ups stake in Optasia in R1.5-billion deal

      FirstRand ups stake in Optasia in R1.5-billion deal

      26 March 2026
      Remgro's fibre empire roars back

      Remgro’s fibre empire roars back

      25 March 2026
      Truecaller cooperating with Info Regulator's Popia probe

      Truecaller cooperating with Info Regulator’s Popia probe

      25 March 2026
      Why Namibia slammed the door on Starlink

      Why Namibia slammed the door on Starlink

      25 March 2026
      Podcasters push back against regulatory overreach

      Podcasters push back against regulatory overreach

      25 March 2026
    • World
      It's official: ads are coming to ChatGPT

      It’s official: ads are coming to ChatGPT

      23 March 2026
      Mystery Chinese AI model revealed to be Xiaomi's

      Mystery Chinese AI model revealed to be Xiaomi’s

      19 March 2026
      A mystery AI model has developers buzzing

      A mystery AI model has developers buzzing

      18 March 2026
      Samsung's trifold gamble ends in retreat

      Samsung’s trifold gamble ends in retreat

      17 March 2026
      Nvidia targets $1-trillion in AI chip sales as inference demand surges - Jensen Huang

      Nvidia targets $1-trillion in AI chip sales as inference demand surges

      17 March 2026
    • In-depth
      The last generation of coders

      The last generation of coders

      18 February 2026
      Sentech is in dire straits

      Sentech is in dire straits

      10 February 2026
      How liberalisation is rewiring South Africa's power sector

      How liberalisation is rewiring South Africa’s power sector

      21 January 2026
      The top-performing South African tech shares of 2025

      The top-performing South African tech shares of 2025

      12 January 2026
      Digital authoritarianism grows as African states normalise internet blackouts

      Digital authoritarianism grows as African states normalise internet blackouts

      19 December 2025
    • TCS
      Meet the CIO | HealthBridge CTO Anton Fatti on the future of digital health

      Meet the CIO | Healthbridge CTO Anton Fatti on the future of digital health

      23 March 2026
      TCS+ | Arctic Wolf unpacks the evolving threat landscape for SA businesses - Clare Loveridge and Jason Oehley

      TCS+ | Arctic Wolf unpacks the evolving threat landscape for SA businesses

      19 March 2026
      TCS+ | Vox Kiwi: a wireless solution promising a fibre-like experience - Theo van Zyl

      TCS+ | Vox Kiwi: a wireless solution promising a fibre-like experience

      13 March 2026
      TCS+ | Flipping the narrative on AI in the Global South - Josefin Rosén

      TCS+ | Flipping the narrative on AI in the Global South

      13 March 2026
      TCS | Sink or swim? Antony Makins on how AI is rewriting the rules of work

      TCS | Sink or swim? Antony Makins on how AI is rewriting the rules of work

      5 March 2026
    • Opinion
      South Africa's energy future hinges on getting wheeling right - Aishah Gire

      South Africa’s energy future hinges on getting wheeling right

      10 March 2026
      Hold the doom: the case for a South African comeback - Duncan McLeod

      Apple just dropped a bomb on the Windows world

      5 March 2026
      VC's centre of gravity is shifting - and South Africa is in the frame - Alison Collier

      VC’s centre of gravity is shifting – and South Africa is in the frame

      3 March 2026
      Hold the doom: the case for a South African comeback - Duncan McLeod

      Hold the doom: the case for a South African comeback

      26 February 2026
      The AI fraud crisis your bank is not ready for - Andries Maritz

      The AI fraud crisis your bank is not ready for

      18 February 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » Motoring » LG unveils integrated controller platform for vehicles at CES 2025

    LG unveils integrated controller platform for vehicles at CES 2025

    Promoted | Consolidating systems in a single chip, LG’s next-gen controller sets a new standard for the mobility experience.
    By LG Electronics21 January 2025
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    LG unveils integrated controller platform for vehicles at CES 2025LG Electronics, working with Qualcomm Technologies, introduced the ground-breaking Cross Domain Controller (xDC) platform for vehicles at CES 2025 in Las Vegas.

    Based on Qualcomm Technologies’ Snapdragon Ride Flex system-on-chip (SoC), which pre-integrates the Snapdragon Ride automated driving stack and computer vision, this cutting-edge solution incorporates LG’s In-Vehicle Infotainment (IVI) system and Advanced Driver Assistance System (ADAS) into a single controller. The xDC platform is set to redefine vehicle performance and elevate the mobility experience.

    Due to the increasing complexity of modern vehicles, the need for a central computer that can efficiently manage diverse functionalities has become paramount. The Flex SoC addresses this need, presenting a single SoC with pre-integrated ADAS, automated driving capabilities and an open platform offering support for digital cockpit and IVI.

    The xDC platform is expected to play a pivotal role in the coming software-defined vehicle era

    By utilising Qualcomm Technologies’ flexible, multifunctional chipset, LG’s xDC platform can process data from IVI and ADAS systems rapidly and concurrently, enhancing the overall driving experience. Along with providing a more efficient mobility experience, this single-SoC innovation reduces component costs. The xDC platform also delivers the proactive assistance of “ADAS confidence view”, which combines 3D and 2D graphics to help drivers maintain focus on the road.

    The platform allows drivers and front-seat passengers to access a wide range of information through the vehicle’s main display, easily and intuitively. This includes critical ADAS alerts, such as distance to the vehicle ahead and lane departure warnings, as well as alternative routes based on real-time traffic conditions. The system can even provide useful lifestyle information, such as promotions from frequently visited stores, to make each journey more enjoyable.

    All in one

    A highly capable “all-in-one” system that can simultaneously handle multiple vehicle functions such as navigation, safety systems and ADAS features, the new xDC is the result of close cooperation between LG and Qualcomm Technologies. The Flex SoC, which has obtained Automotive Safety Integrity Level (ASIL)-D certification – an international safety standard – contributes significantly to xDC’s ability to deliver reliable support for critical in-vehicle functions.

    At CES 2025, LG and Qualcomm Technologies demonstrated the xDC platform in their respective private showcases. Establishing a new standard for integrated IVI and ADAS systems, the xDC platform efficiently manages and controls complex system functions and is expected to play a pivotal role in the coming software-defined vehicle era.

    Looking ahead, the two companies aim to strengthen their leadership in the IVI and ADAS sectors by developing tailored solutions that meet the diverse needs of car manufacturers. Through component integration and design optimisation, LG and Qualcomm Technologies plan to deliver competitive, high-performance technologies that will help define future mobility.

    LG unveils integrated controller platform for vehicles at CES 2025
    Image: Supplied

    “The xDC platform, which leverages the cutting-edge Snapdragon Ride Flex SoC, offers automakers a flexible solution that simplifies complex systems while enhancing the driving experience,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “Our collaboration with Qualcomm Technologies sets a new benchmark for the industry, redefining the driving experience.”

    Snapdragon and Snapdragon Ride are trademarks or registered trademarks of Qualcomm. Snapdragon Ride and Snapdragon Ride Flex are products of Qualcomm Technologies and/or its subsidiaries.

    About LG Electronics Vehicle Solution Company
    The LG Vehicle Solution (VS) Company is revolutionising the automotive industry with its human-centric innovations. As a trusted and innovative partner, the VS Company offers intelligent and environmentally responsible solutions, including in-vehicle infotainment, display, connectivity, ADAS and software solutions for software-defined vehicles. Committed to “driving better future mobility”, the company is diversifying its portfolio to enhance its capabilities through acquisitions such as automotive lighting systems provider ZKW Group and vehicle cybersecurity company Cybellum, as well as the joint venture LG Magna e-Powertrain. For more news on LG, visit www.LG.com/global/mobility.

    • Read more articles by LG Electronics on TechCentral
    • This promoted content was paid for by the party concerned

    Don’t miss:

    LG Electronics online store launched in South Africa

    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    LG LG Electronics Qualcomm Qualcomm Technologies
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleVox launches cost-effective Active-Active connectivity solution for SMEs
    Next Article 2025 has started badly for Apple

    Related Posts

    AI chip boom is pushing up costs for telecoms operators

    AI chip boom is pushing up costs for telecoms operators

    17 March 2026
    Smartphone market hit by deepening memory crisis

    Smartphone market hit by deepening memory crisis

    5 February 2026
    China's Haier takes aim at Samsung, LG and Hisense in South Africa

    China’s Haier takes aim at Samsung, LG and Hisense in South Africa

    3 February 2026
    Add A Comment

    Comments are closed.

    Company News
    Defend your cloud with Altron Digital Business

    Defend your cloud with Altron Digital Business

    26 March 2026
    Why most Cisco partners leave money on the table at renewal time - Westcon-Comstor

    Why most Cisco partners leave money on the table at renewal time

    25 March 2026
    Why South Africa's technology leaders choose TechCentral

    Why South Africa’s technology leaders choose TechCentral

    25 March 2026
    Opinion
    South Africa's energy future hinges on getting wheeling right - Aishah Gire

    South Africa’s energy future hinges on getting wheeling right

    10 March 2026
    Hold the doom: the case for a South African comeback - Duncan McLeod

    Apple just dropped a bomb on the Windows world

    5 March 2026
    VC's centre of gravity is shifting - and South Africa is in the frame - Alison Collier

    VC’s centre of gravity is shifting – and South Africa is in the frame

    3 March 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Defend your cloud with Altron Digital Business

    Defend your cloud with Altron Digital Business

    26 March 2026
    FirstRand ups stake in Optasia in R1.5-billion deal

    FirstRand ups stake in Optasia in R1.5-billion deal

    26 March 2026
    Remgro's fibre empire roars back

    Remgro’s fibre empire roars back

    25 March 2026
    Truecaller cooperating with Info Regulator's Popia probe

    Truecaller cooperating with Info Regulator’s Popia probe

    25 March 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}