Following the news last month that MTN Group was acquiring music streaming provider Simfy Africa, the telecommunications giant has announced the launch of MusicTime, a time-based Internet music offering.
MusicTime offers low-cost options aimed at price-sensitive consumers.
The service includes a countdown timer and top trending music, and data is included in the price.
The timer clocks down as users listen to music, MTN explained in a statement on Thursday.
While rival services are typically available in South Africa for about R60/month, MusicTime is sold as either a 120 minutes offering for R5 or a 300 minutes offering for R10, both valid for seven days from purchase.
Prepaid customers can purchase music time using airtime. All new users receive 60 minutes free when they download the MusicTime app, also valid for seven days.
“The catalogue boasts millions of tracks that are available for streaming on Android and iOS. With the app being completely transparent and requiring no subscription, users can listen to the music they want, when they want, with no hidden data costs, advertisements or other interruptions,” MTN said.
“Data costs and the high cost of the top-end music streaming products mean that the majority of our customers don’t have an affordable option for digital music…,” said MTN South Africa executive for corporate affairs Jacqui O’Sullivan. — © 2018 NewsCentral Media