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    Home » Company News » The North Star playbook: The guide to discovering your product’s North Star

    The North Star playbook: The guide to discovering your product’s North Star

    By Amplitude20 December 2021
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    A team using the North Star Framework identifies a single, meaningful metric and a handful of contributing inputs. Product teams work to influence those inputs, which in turn drive the metric. The North Star is a leading indicator of sustainable growth and acts as a connective tissue between the product and the broader business. It’s hard to discuss innovative product experiences without thinking of the products driving the at-home fitness revolution.

    In this e-book, we will teach you about the North Star Framework, describe how to run a North Star workshop at your company, and help your team converge on a North Star Metric and supporting inputs. We also cover how to make it stick, when to adapt and how to integrate the North Star into your day-to-day product development approach.

    “Product-led growth is a cross-functional growth strategy that focuses on a product’s measurable growth outcomes, including acquisition, engagement, revenue, retention and expansion.”

    Download your copy here

    Get in touch

    The Amplitude Digital Optimization System makes critical data accessible and actionable to every team — unifying product, marketing, developers, and executive teams around a new depth of customer understanding and common visibility into what drives business outcomes.

    Amplitude is the best-in-class product analytics solution, ranked number one by G2. Learn how to optimise your digital products and business at amplitude.com.

    Contact Amplitude at info.amplitude.com/sales-contact or find us on LinkedIn, Twitter or YouTube.

    • This promoted content was paid for by the party concerned


    Amplitude North Star Framework
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