TechCentral is South Africa’s leading business technology publication, serving a growing audience of IT decision makers in business and government.
While some local tech publications claim to reach this audience, the simple fact is that most of them don’t – they are aimed at a consumer audience, not at readers who make the big buying decisions in their organisations.
That’s why leading South African and international technology companies choose TechCentral for their advertising and marketing needs – they know they are reaching a highly sought-after business audience, without having to waste money paying to reach a mass-market consumer audience that isn’t relevant to them.
TechCentral, on the other hand, serves a large and growing audience of real IT decision makers in both the private and public sectors — and our reader surveys bear this out.
The good news is that TechCentral offers a range of options, tailored to your company’s marketing objectives and budget. These options range from banner advertising to guaranteed content exposure in the form of expertly written promoted articles, to market-leading technology shows and podcasts.
We supplement our market-leading tech news coverage with our video interview shows, the TechCentral Show (TCS) and TCS+, offering our readers and viewers fascinating insights from leaders in the tech field in South Africa and further afield. Exciting new shows are in the works, too, with details to be revealed soon — watch this space in the coming weeks!
The right audience
TechCentral has solidified its position as the market leader in business technology news and remains committed to serving its audience with South Africa’s best technology journalism – news and analysis that is not only credible, ethical and trustworthy, but which doesn’t employ the sort of clickbait sensationalism that is unfortunately increasingly evident in the technology news media space in South Africa.
If you’re in B2B, partner with TechCentral to reach the right audience to grow your business in 2024 and beyond. Interested in learning more? Please contact Natalie Kock, who can provide you with more details of the myriad ways TechCentral can assist your company with reaching its business goals. — (c) 2024 NewsCentral Media
