Vodacom Group CEO Pieter Uys has slammed Cell C over its advertising campaign that targets the cellphone giant’s rebranding to the red identity of its parent Vodafone. The normally sedate Uys says Vodacom is not averse
Cell C is ratcheting up its marketing war with rival Vodacom, launching a new advertising campaign targeting the latter’s rebranding to the red identity of its parent Vodafone. But Vodacom has already hit back, filing a complaint
