Apple is planning to add augmented reality content to its Apple TV+ streaming video service, seeking new ways to attract and retain subscribers and drive interest in AR technology.
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Apple’s newest services have yet to generate meaningful revenue, making it harder for the largest technology company to expand beyond the iPhone and other hardware.
Apple is acquiring older movies and shows for its TV+ streaming service, aiming to build a back catalogue of content that can better stack up against the huge library available on Netflix.
Apple has unveiled its own TV and movie streaming subscription service, joining juggernauts Netflix and Amazon Prime Video for a slice of the lucrative streaming business.
Perhaps the most surprising thing about Apple’s announcement of its assault on your living room was the matter-of-fact way it revealed it. Apple didn’t need to build a TV after all (although it surely tried, given the rumour-mill in recent years). Rather, Apple announced a fundamental