Browsing: Jony Ive

Apple’s Tim Cook confirmed on Wednesday that the latest iPhones are not selling up to expectations. The news exposes his toughest challenge since taking over as CEO from the legendary Steve Jobs.

If it’s truly serious about cars, Apple should buy Aston Martin. This may sound wacky, but bear with me. For the prestige British car maker, there’s clear mileage in the idea. Its owners are already planning an initial public

Apple’s Jony Ive, a key executive credited with the look of many of the company’s most popular products, has re-taken direct management of product design teams. Ive, 50, was named Apple’s chief design officer in 2015 and subsequently

Apple, seeking a breakthrough product to succeed the iPhone, aims to have technology ready for an augmented-reality headset in 2019 and could ship a product as early as 2020. Unlike the current generation of virtual reality headsets that use

Ten years ago this week, Steve Jobs took to a stage in San Francisco to unveil the first iPhone. In the intervening decade, Apple’s iconic device has revolutionised the way people communicate. But as Apple celebrates 10 years since the iPhone

Global PC shipments fell 5,7% last year because … well, you know why: fewer people want to buy a PC. It really is as simple as that. Analysts can slice and dice the numbers to try to explain every twist and turn in the