A bit of search engine manipulation has provided insight into the content that Naspers’s soon-to-be-launched subscription video-on-demand service ShowMax will offer. Doing a Google image search against the ShowMax.com domain
Smartphones offer a potential wealth of data in terms of the location of their users and, given the cost of different devices, their income bracket.
For digital advertisers, this means mobile websites can be monetised more easily by selling highly targeted and hyper-local ads. That’s one