If you’re trying to reach South African technology decision makers, there is no better platform than TechCentral, which continues to grow its commanding lead as the country’s largest business-to-business (B2B) technology news platform.
Analytics data from Narratiive, which is used by most South African publishers for audience measurement, shows TechCentral ended November 2020 more than 45% ahead of its nearest rival in the B2B space. This leadership position has been growing steadily and consistently throughout the year.
TechCentral editor Duncan McLeod said the publication has cemented its leadership position in the B2B technology space and has big ideas and plans to grow this further in 2021.
Michelle Losco, TechCentral’s sales director, said the publication has had a record-breaking year as companies increasingly realise the value of online marketing in a world disrupted by the Covid-19 pandemic. And when it comes to B2B in the technology space, no one is more relevant than TechCentral.
Companies looking to leverage their marketing budgets to sell products and services to other companies should be keenly aware of where they’re investing their marketing rands, especially in a time of uncertainty such as now, where every marketing cent counts, said Losco.
Powerful
In addition to its already market-leading B2B coverage, TechCentral offers the most powerful business-focused multimedia offerings for the ICT industry through audio and video podcasts and other content marketing tools, she added.
For more information on TechCentral, and how your organisation can benefit by marketing itself through the publication, please contact Natalie Kock via e-mail for more information or to request our latest rate card and brochure.
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