TechCentral extended its lead as South Africa’s biggest business-to-business technology news website in South Africa in January, making it the top destination for ICT decision makers.
The publication, now in its 11th year, opened up a lead of 13.7% over its next-nearest rival, measured using unique visitors to the website, adding to the strong performance achieved in 2019.
This demonstrates that South African business readers are looking for reliable, well-researched and trustworthy news and analysis about the local ICT sector. Indeed, in 2019 TechCentral grew its readership by over 60% compared to 2018.
TechCentral sales director Michelle Losco said the publication is now the obvious first choice for companies wanting to reach ICT decision makers, including those in the C-suite.
“Whether it’s through display advertising, content marketing in the form of promoted audio and video podcasts and carefully crafted promoted content, or thought leadership and round-table discussions and debates, TechCentral offers the best value to the ICT industry in South Africa, especially those looking to reach an influential business audience.”
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