Modern communication, swayed by the internet of things, has drastically evolved from the humble voice call to e-mailing, blogging, mobile voice and video chatting, instant messaging, and exchanging emoji and GIFs over messaging apps. Businesses, too, have digitalised to engage their customers, suppliers and employees through multiple online channels that embrace mobility, remote working, enhanced productivity and cost efficiency. This makes sense, of course, as the cost of data steadily continues its downward trend while more people get online every day.

In a highly contested, super-competitive commercial environment for businesses, the race is on for the heart of the customer — often manifesting in a customer intimacy strategy. Such a strategy requires companies to invest heavily to identify, track, personalise and optimise every step of their customers’ digital journey. Real-time communication, with access to accurate customer information at your fingertips, at every customer interaction and on any interface, is what the latest iteration of modern communication entails. Until now, this was mostly limited to contact centres; it is now available in some general business communication tools.

Learn more at www.telviva.co.za

Telviva, a South African market leader in cloud PBX and unified communications and collaboration (UC&C), believed that their South African-designed Telviva One UC&C product platform could stand toe to toe with other global products. A comparative analysis with other European offerings has shown an edge to the advantage of Telviva. This was a significant highlight at the 2022 edition of Mobile World Congress (MWC) for the Telviva team.

Telviva joined global leaders in exhibiting their software at the conference in Barcelona. The MWC event is primarily geared towards all innovations within the mobile ecosystem. This year, the conference content lived up to its promise and underlined the speed of digital transition in business and having the right tools, resonating perfectly with Telviva’s vision for the UC&C market. The company’s attendance and participation reinforced the emphasis on establishing the right partners in the global market and will further enable it to better service global companies.

Telviva’s presence at MWC marked its soft launch into Europe, targeting service providers, IT integrators and cloud PBX players

The organisation’s presence at MWC also marked its soft launch into Europe, targeting service providers, IT integrators and cloud PBX players. This followed a successful activation of Telviva’s first partner in Canada. Telviva was well received and activated its first European partner within two weeks of the event and is now pursuing several other partner opportunities. The company opted to penetrate European markets through a strategic, partner-led approach following the success of 18 white-label partnerships in South Africa that’s helping businesses transform with communication digitalisation.

Key attributes that make the Telviva One platform attractive include the feature set, ease of interoperability with other solutions, great performance-to-price relationship and the bring-your-own-brand and carrier models. The solution is an affordable all-in-one “Swiss army knife” meeting most communications needs.

Beyond the simple acknowledgment that communication needs to happen anywhere and with any device, the race for the heart of a customer is heating up. Everything is geared towards customer intimacy and how you extend the lifetime value of a customer. UC&C is key to crafting this customer journey and ensuring that the identity, history and context of past engagements are seamlessly available.

Future of communication

The future of communication is a blend of text, audio and visual over any device, with high levels of interoperability into underlying enterprise systems. This is evidenced by recent research from Gartner whereby they expect:

By the end of this year, 15% of organisations will rely solely on cloud office suites for their business communication needs, including telephony — a significant increase from 2% in 2019.
By 2023, the number of remote workers will have doubled to over two-thirds of digital workers, shifting buyer requirements to demand work-anywhere capabilities.
By 2024, 75% of enterprise users will not use a desk phone, up from 30% in 2020.

These trends bode well for market adoption of cloud services and growth will cascade to the market that Telviva serves.

Telviva’s platform is live in Amazon Web Services data centres in Southern Africa, North America and Europe, and is ready to be leveraged for new partnerships. The company is excited about the future, with increased confidence to compete in international markets.

Should you wish to learn more about our solutions, please visit our website www.telviva.co.za.