Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      SABC+ scales up

      SABC+ scales up

      3 August 2026
      The Post Office has fixed its books but not its business

      The Post Office has fixed its books but not its business

      3 August 2026
      SA companies could face cross-border crypto ban

      SA companies could face cross-border crypto ban

      3 August 2026
      SA experts split on whether the singularity has begun

      SA experts split on whether the singularity has begun

      3 August 2026
      Telkom's prepaid growth is running on credit - Serame Taukobong

      Telkom’s prepaid growth is running on credit

      3 August 2026
    • World
      Meta AI will now tell parents if their teen is in crisis

      Meta AI will now tell parents if their teen is in crisis

      17 July 2026
      IBM shares crash 25% as AI upends software spending - Arvind Krishna

      IBM shares crash 25% as AI upends software spending

      15 July 2026
      Jony Ive's first OpenAI device: an AI smart speaker - Jony Ive and Sam Altman

      Jony Ive’s first OpenAI device: an AI smart speaker

      15 July 2026
      Stripe, Advent in talks to buy PayPal for $53-billion

      Stripe, Advent in talks to buy PayPal for $53-billion

      15 July 2026
      Memory crisis sends smartphone market into steep decline

      Memory crisis sends smartphone market into steep decline

      13 July 2026
    • In-depth
      The plan to stop AI from breaking the world - Google DeepMind CEO Demis Hassabis. Image: John Sears

      The plan to stop AI from breaking the world

      16 July 2026
      The internet has a Strait of Hormuz problem

      The internet has a Strait of Hormuz problem

      15 July 2026
      AI boom sparks rally, frenzy and fear

      AI boom sparks rally, frenzy and fear

      11 June 2026
      Every plug-in hybrid on sale in South Africa, ranked by price - Lamborghini Temerario

      Every plug-in hybrid on sale in South Africa, ranked by price

      7 June 2026
      What Wi-Fi 8 will mean for wireless networks

      What Wi-Fi 8 will mean for wireless networks

      1 June 2026
    • TCS
      TCS+ | Why South African workers must become supervisors of digital labour - Accelera Digital Group Cliff de Wit

      TCS+ | Why South African workers must become supervisors of digital labour

      31 July 2026
      TCS | Rapid deployment rules can't work without municipalities: ACT - Nomvuyiso Batyi

      TCS | Icasa’s rules skip the real bottleneck: ACT

      30 July 2026
      TCS+ | iStore Business on why Apple makes sense for SMEs - Sudesh Pillay and Tamia Nontsikelelo

      TCS+ | iStore Business on why Apple makes sense for SMEs

      30 July 2026
      TCS+ | A smarter approach to cloud for South African businesses - Joel Chacko and Jonathan Oaker

      TCS+ | A smarter approach to cloud for South African businesses

      28 July 2026
      TCS | How Optasia lends billions to people banks can't see - Salvador Anglada

      TCS | How Optasia lends billions to people banks can’t see

      23 July 2026
    • Opinion
      The author, Jannie van Zyl

      Selling vapour is corporate suicide in slow motion

      16 July 2026
      Brazil's online gambling crackdown is a lesson for South Africa

      How Amazon outmanoeuvred Starlink in South Africa

      15 July 2026
      The Popia problem with agentic AI - Herman Haasbroek

      The Popia problem with agentic AI

      14 July 2026
      The author, Fanie van Rooyen

      South Africa can still catch the AI wave – here’s how

      7 July 2026
      The author, Fanie van Rooyen

      The AI utopia South Africa can’t afford

      1 July 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM Telecom
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Vox
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
      • Watts & Wheels
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » AI and machine learning » Thank you, Google, for screwing up so badly

    Thank you, Google, for screwing up so badly

    The laughable screw-ups in the Gemini chatbot’s image generation offered a salutary glimpse of an Orwellian dystopia.
    By Clive Crook13 March 2024
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    Google’s investors are entitled to be furious about the stunningly incompetent roll-out of the company’s Gemini artificial intelligence system. For everybody else, including this grateful Google user and committed technology optimist, it was a blessing.

    The laughable screw-ups in the Gemini chatbot’s image generation — racially diverse Nazi soldiers? — offered a salutary glimpse of an Orwellian dystopia. And in so doing, they also highlighted vital questions of opacity, trust, range of application,and truth that deserve more attention as we contemplate where AI will lead.

    AI is a disruptive and potentially transformative innovation — and, like all such innovations, it’s capable of delivering enormous advances in human well-being. A decade or two of AI-enhanced economic growth is just what the world needs. Even so, the exuberance over actually existing AI is premature. The concept is so exciting and the intellectual accomplishment so impressive that one can easily get swept along. Innovators, actual and potential users, and regulators all need to reflect more carefully on what’s going on — and especially on what purposes AI can usefully serve.

    People make mistakes all the time. If AI makes fewer mistakes than humans, would that be good enough?

    Part of the difficulty in grappling with AI’s full implications is the huge effort that has gone into devising AI models that express themselves like humans, presumably for marketing reasons. “Yes, I can help you with that.” Thank you, but who is this “I”? The suggestion is that AI can be understood and dealt with much as one would understand and deal with a person, except that AI is infinitely smarter and more knowledgeable. For that reason, when it comes to making decisions, it claims a measure of authority over its dimwitted users. There’s a crucial difference between AI as a tool that humans use to improve their decisions — decisions for which they remain accountable — and AI as a decision maker in its own right.

    In due course, AI will likely be granted ever-wider decision-making power, not just over the information (text, video and so forth) it passes to human users but also over actions. Eventually, Tesla’s “full self-driving” will actually mean full self-driving. At that point, liability for bad driving decisions will lie with Tesla. Between advisory AI and autonomous-actor AI, it’s harder to say who or what should be held accountable when systems make consequential mistakes. The courts will doubtless take this up.

    ‘Hallucinate’

    Liability aside, as AI advances we’ll want to judge how good it is at making decisions. But that’s a problem, too. For reasons I don’t understand, AI models aren’t said to make mistakes: they “hallucinate”. But how do we know they’re hallucinating? We know for sure when they present findings so absurd that even low-information humans know to laugh. But when AI systems make stuff up, they won’t always be so stupid. Even their designers can’t explain all such errors, and spotting them might be beyond the powers of mere mortals. We could ask an AI system, but they hallucinate.

    Even if errors could be reliably identified and counted, the criteria for judging the performance of AI models are unclear. People make mistakes all the time. If AI makes fewer mistakes than humans, would that be good enough? For many purposes (including full self-driving), I’d be inclined to say yes, but the domain of questions put to AI must be suitably narrow. One of the questions I wouldn’t want AI to answer is, “If AI makes fewer mistakes than humans, would that be good enough?”

    Read: Google apologises for ‘woke’ AI tool

    The point is, judgments like this are not straightforwardly factual — a distinction that goes to the heart of the matter. Whether an opinion or action is justified often depends on values. These might be implicated by the action in itself (for instance, am I violating anybody’s rights?) or by its consequences (is this outcome more socially beneficial than the alternative?). AI handles these complications by implicitly attaching values to actions and/or consequences — but it must infer these either from the consensus, of sorts, embedded in the information it’s trained on or from the instructions issued by its users and/or designers. The trouble is, neither the consensus nor the instructions have any ethical authority. When AI offers an opinion, it’s still just an opinion.

    For this reason, the arrival of AI is unfortunately timed. The once-clear distinction between facts and values is under assault from all sides. Eminent journalists say they never really understood what “objective” meant. The “critical theorists” who dominate many college social studies programmes deal in “false consciousness”, “social construction” and truth as “lived experience” – all of which call the existence of facts into question and see values as instruments of oppression. Effective altruists take issue with values in a very different way – claiming, in effect, that consequences can be judged on a single dimension, which renders values other than “utility” null. Algorithmic ethicists, rejoice!

    Read: Google bars Gemini AI from talking about elections

    As these ideas seep into what AI claims to know, prodded further by designers promoting cultural realignment on race, gender and equity, expect the systems to present value judgments as truths (just as humans do) and deny you information that might lead you to moral error (just as humans do). As Andrew Sullivan points out, at the start Google promised that its search results were “unbiased and objective”; now its principal goal is to be “socially beneficial”. AI systems might reason, or be instructed, that in choosing between what’s true and what’s socially beneficial, they should pick the latter — and then lie to users about having done so. After all, AI is so smart, its “truth” must really be true.

    In a helpfully memorable way, Gemini proved that it’s not. Thank you, Google, for screwing up so badly.  — Clive Crook, (c) 2024 Bloomberg LP

    Get breaking news alerts from TechCentral on WhatsApp

    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    Gemini Google Google Gemini
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleMusic videos are coming to Spotify
    Next Article 60 crypto platforms set to be licensed in South Africa

    Related Posts

    Google Cloud, AI adoption gain momentum in Africa - Digicloud Africa

    Google Cloud, AI adoption gain momentum in Africa

    3 August 2026
    Africa's most popular phones have a tracking problem

    Africa’s most popular phones have a tracking problem

    24 July 2026
    The plan to stop AI from breaking the world - Google DeepMind CEO Demis Hassabis. Image: John Sears

    The plan to stop AI from breaking the world

    16 July 2026
    Company News
    Google Cloud, AI adoption gain momentum in Africa - Digicloud Africa

    Google Cloud, AI adoption gain momentum in Africa

    3 August 2026
    Domains.co.za launches self-hosted n8n VPS hosting

    Domains.co.za launches self-hosted n8n VPS hosting

    31 July 2026
    Smarter.tech '26 shows why smarter technology begins with context - Obsidian Systems

    Context is the missing piece in enterprise AI: Obsidian

    31 July 2026
    Opinion
    The author, Jannie van Zyl

    Selling vapour is corporate suicide in slow motion

    16 July 2026
    Brazil's online gambling crackdown is a lesson for South Africa

    How Amazon outmanoeuvred Starlink in South Africa

    15 July 2026
    The Popia problem with agentic AI - Herman Haasbroek

    The Popia problem with agentic AI

    14 July 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    SABC+ scales up

    SABC+ scales up

    3 August 2026
    The Post Office has fixed its books but not its business

    The Post Office has fixed its books but not its business

    3 August 2026
    SA companies could face cross-border crypto ban

    SA companies could face cross-border crypto ban

    3 August 2026
    SA experts split on whether the singularity has begun

    SA experts split on whether the singularity has begun

    3 August 2026
    © 2009 - 2026 NewsCentral Media
    Built and maintained by Chronon
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}