Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      So, who exactly will buy Apple's R50 000 iPhone Duo

      Why Apple can’t tell you who its R50 000 iPhone is for

      11 September 2026
      South Africa is behind its neighbours on the plumbing of digital IDs

      South Africa is behind its neighbours on the plumbing of digital IDs

      11 September 2026
      South Africa to extradite US cyberfraud-gang suspects to US

      South Africa to extradite cyberfraud-gang suspects to US

      11 September 2026
      Newspaper group Caxton deploys AI editors

      Newspaper group Caxton deploys AI copy editors

      11 September 2026
      'There are no adults in the room': the AI safety exodus

      ‘There are no adults in the room’: the AI safety exodus

      11 September 2026
    • World
      'This is not circular': Jensen Huang defends $3.5-billion MediaTek deal

      ‘This is not circular’: Jensen Huang defends $3.5-billion MediaTek deal

      2 September 2026
      AI-generated music banned from Australian charts

      AI-generated music banned from Australian charts

      26 August 2026
      Traders brace for a R4.5-trillion swing in Nvidia's value

      Traders brace for a R4.5-trillion swing in Nvidia’s value

      25 August 2026
      Russia building its own Starlink - and faster than expected - Vadym Skibitskyi

      Russia building its own Starlink – and faster than expected

      11 August 2026
      Meta AI will now tell parents if their teen is in crisis

      Meta AI will now tell parents if their teen is in crisis

      17 July 2026
    • In-depth
      Google DeepMind CEO Demis Hassabis. Image: John Sears

      The plan to stop AI from breaking the world

      16 July 2026
      The internet has a Strait of Hormuz problem

      The internet has a Strait of Hormuz problem

      15 July 2026
      AI boom sparks rally, frenzy and fear

      AI boom sparks rally, frenzy and fear

      11 June 2026
      Every plug-in hybrid on sale in South Africa, ranked by price - Lamborghini Temerario

      Every plug-in hybrid on sale in South Africa, ranked by price

      7 June 2026
      What Wi-Fi 8 will mean for wireless networks

      What Wi-Fi 8 will mean for wireless networks

      1 June 2026
    • TCS
      Meet the CIO | Shoprite's Chris Shortt on what a supermarket becomes

      Meet the CIO | Shoprite’s Chris Shortt on what a supermarket becomes

      9 September 2026
      Rubicon's EV charging network is profitable - and growing fast - Watts & Wheels

      Rubicon’s EV charging network is profitable – and growing fast

      8 September 2026
      Winstone Jordaan on building a national EV charging network

      Winstone Jordaan on building a national EV charging network

      2 September 2026
      Watts & Wheels S1E8: 'Tesla lands in Africa, just not here'

      Watts & Wheels S1E8: ‘Tesla lands in Africa, just not here’

      24 August 2026
      TCS | Herotel CEO Van Zyl Botha on beating Starlink to South Africa

      TCS | Herotel CEO Van Zyl Botha on beating Starlink to South Africa

      14 August 2026
    • Opinion
      The fragile joint in the Capitec machine - Pambos Soteriades

      The R197-billion market the banks can’t reach

      25 August 2026
      South African tech's compounding debt problem - Jannie van Zyl

      Management consulting as we know it is over

      21 August 2026
      South African tech's compounding debt problem - Jannie van Zyl

      The most dangerous customer is the quiet one

      10 August 2026
      South African tech's compounding debt problem - Jannie van Zyl

      South African tech’s compounding debt problem

      29 July 2026
      The fragile joint in the Capitec machine - Pambos Soteriades

      Best network, worst vibes: the puzzle of SA telecoms

      20 July 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM.com
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Vox
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
      • Watts & Wheels
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » AI and machine learning » Thank you, Google, for screwing up so badly

    Thank you, Google, for screwing up so badly

    The laughable screw-ups in the Gemini chatbot’s image generation offered a salutary glimpse of an Orwellian dystopia.
    By Clive Crook13 March 2024
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    Get breaking news on WhatsApp

    Google’s investors are entitled to be furious about the stunningly incompetent roll-out of the company’s Gemini artificial intelligence system. For everybody else, including this grateful Google user and committed technology optimist, it was a blessing.

    The laughable screw-ups in the Gemini chatbot’s image generation — racially diverse Nazi soldiers? — offered a salutary glimpse of an Orwellian dystopia. And in so doing, they also highlighted vital questions of opacity, trust, range of application,and truth that deserve more attention as we contemplate where AI will lead.

    AI is a disruptive and potentially transformative innovation — and, like all such innovations, it’s capable of delivering enormous advances in human well-being. A decade or two of AI-enhanced economic growth is just what the world needs. Even so, the exuberance over actually existing AI is premature. The concept is so exciting and the intellectual accomplishment so impressive that one can easily get swept along. Innovators, actual and potential users, and regulators all need to reflect more carefully on what’s going on — and especially on what purposes AI can usefully serve.

    People make mistakes all the time. If AI makes fewer mistakes than humans, would that be good enough?

    Part of the difficulty in grappling with AI’s full implications is the huge effort that has gone into devising AI models that express themselves like humans, presumably for marketing reasons. “Yes, I can help you with that.” Thank you, but who is this “I”? The suggestion is that AI can be understood and dealt with much as one would understand and deal with a person, except that AI is infinitely smarter and more knowledgeable. For that reason, when it comes to making decisions, it claims a measure of authority over its dimwitted users. There’s a crucial difference between AI as a tool that humans use to improve their decisions — decisions for which they remain accountable — and AI as a decision maker in its own right.

    In due course, AI will likely be granted ever-wider decision-making power, not just over the information (text, video and so forth) it passes to human users but also over actions. Eventually, Tesla’s “full self-driving” will actually mean full self-driving. At that point, liability for bad driving decisions will lie with Tesla. Between advisory AI and autonomous-actor AI, it’s harder to say who or what should be held accountable when systems make consequential mistakes. The courts will doubtless take this up.

    ‘Hallucinate’

    Liability aside, as AI advances we’ll want to judge how good it is at making decisions. But that’s a problem, too. For reasons I don’t understand, AI models aren’t said to make mistakes: they “hallucinate”. But how do we know they’re hallucinating? We know for sure when they present findings so absurd that even low-information humans know to laugh. But when AI systems make stuff up, they won’t always be so stupid. Even their designers can’t explain all such errors, and spotting them might be beyond the powers of mere mortals. We could ask an AI system, but they hallucinate.

    Even if errors could be reliably identified and counted, the criteria for judging the performance of AI models are unclear. People make mistakes all the time. If AI makes fewer mistakes than humans, would that be good enough? For many purposes (including full self-driving), I’d be inclined to say yes, but the domain of questions put to AI must be suitably narrow. One of the questions I wouldn’t want AI to answer is, “If AI makes fewer mistakes than humans, would that be good enough?”

    Read: Google apologises for ‘woke’ AI tool

    The point is, judgments like this are not straightforwardly factual — a distinction that goes to the heart of the matter. Whether an opinion or action is justified often depends on values. These might be implicated by the action in itself (for instance, am I violating anybody’s rights?) or by its consequences (is this outcome more socially beneficial than the alternative?). AI handles these complications by implicitly attaching values to actions and/or consequences — but it must infer these either from the consensus, of sorts, embedded in the information it’s trained on or from the instructions issued by its users and/or designers. The trouble is, neither the consensus nor the instructions have any ethical authority. When AI offers an opinion, it’s still just an opinion.

    For this reason, the arrival of AI is unfortunately timed. The once-clear distinction between facts and values is under assault from all sides. Eminent journalists say they never really understood what “objective” meant. The “critical theorists” who dominate many college social studies programmes deal in “false consciousness”, “social construction” and truth as “lived experience” – all of which call the existence of facts into question and see values as instruments of oppression. Effective altruists take issue with values in a very different way – claiming, in effect, that consequences can be judged on a single dimension, which renders values other than “utility” null. Algorithmic ethicists, rejoice!

    Read: Google bars Gemini AI from talking about elections

    As these ideas seep into what AI claims to know, prodded further by designers promoting cultural realignment on race, gender and equity, expect the systems to present value judgments as truths (just as humans do) and deny you information that might lead you to moral error (just as humans do). As Andrew Sullivan points out, at the start Google promised that its search results were “unbiased and objective”; now its principal goal is to be “socially beneficial”. AI systems might reason, or be instructed, that in choosing between what’s true and what’s socially beneficial, they should pick the latter — and then lie to users about having done so. After all, AI is so smart, its “truth” must really be true.

    In a helpfully memorable way, Gemini proved that it’s not. Thank you, Google, for screwing up so badly.  — Clive Crook, (c) 2024 Bloomberg LP

    Get breaking news alerts from TechCentral on WhatsApp

    Add TechCentral as a preferred source on GoogleFollow TechCentral on Google NewsGet breaking news on WhatsApp


    Gemini Google Google Gemini
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleMusic videos are coming to Spotify
    Next Article 60 crypto platforms set to be licensed in South Africa

    Related Posts

    So, who exactly will buy Apple's R50 000 iPhone Duo

    Why Apple can’t tell you who its R50 000 iPhone is for

    11 September 2026
    From foldgate to the iPhone Duo: the strange history of folding phones

    From foldgate to the iPhone Duo: the strange history of folding phones

    10 September 2026
    Shoprite's CTO is thinking of a future where new recruits arrive with their own AI agents - Chris Shortt

    Shoprite’s CTO is thinking of a future where new recruits arrive with their own AI agents

    8 September 2026
    Company News
    Why businesses are moving n8n onto their own servers - Domains.co.za

    Why businesses are moving n8n onto their own servers

    11 September 2026
    Nitda, NDPC and Galaxy Backbone back CyFrica 2026

    Nitda, NDPC and Galaxy Backbone back CyFrica 2026

    11 September 2026
    Can an online school produce a scientist? CambriLearn has an independent answer

    Can an online school produce a scientist? CambriLearn has an independent answer

    9 September 2026
    Opinion
    The fragile joint in the Capitec machine - Pambos Soteriades

    The R197-billion market the banks can’t reach

    25 August 2026
    South African tech's compounding debt problem - Jannie van Zyl

    Management consulting as we know it is over

    21 August 2026
    South African tech's compounding debt problem - Jannie van Zyl

    The most dangerous customer is the quiet one

    10 August 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    So, who exactly will buy Apple's R50 000 iPhone Duo

    Why Apple can’t tell you who its R50 000 iPhone is for

    11 September 2026
    South Africa is behind its neighbours on the plumbing of digital IDs

    South Africa is behind its neighbours on the plumbing of digital IDs

    11 September 2026
    South Africa to extradite US cyberfraud-gang suspects to US

    South Africa to extradite cyberfraud-gang suspects to US

    11 September 2026
    Newspaper group Caxton deploys AI editors

    Newspaper group Caxton deploys AI copy editors

    11 September 2026
    © 2009 - 2026 NewsCentral Media
    Built and maintained by Chronon
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}