Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      The case for unbundling SuperSport

      The case for unbundling SuperSport

      14 April 2026
      ACT abandons home affairs identity fees lawsuit - Nomvuyiso Batyi

      ACT abandons home affairs identity fees lawsuit

      14 April 2026
      AI literacy goes mainstream in South Africa's jobs market

      AI literacy goes mainstream in South Africa’s jobs market

      14 April 2026
      Anthropic tightens the screws on OpenAI

      Anthropic tightens the screws on OpenAI

      14 April 2026
      Telkom launches prepaid fibre for businesses

      Telkom launches prepaid fibre for businesses

      14 April 2026
    • World
      Google poised to lose ad crown to Meta

      Google poised to lose ad crown to Meta

      14 April 2026
      Grand Theft Data - hackers hit Rockstar Games - Grand Theft Auto

      Grand Theft Data – hackers hit Rockstar Games

      14 April 2026
      UK PM Keir Starmer declares war on doomscrolling

      UK PM Keir Starmer declares war on doomscrolling

      13 April 2026
      Big Tech is going nuclear

      Big Tech is going nuclear

      10 April 2026
      Software rout deepens as AI fears grip investors

      Software rout deepens as AI fears grip investors

      10 April 2026
    • In-depth
      Africa switches on as Europe dims the lights

      Africa switches on as Europe dims the lights

      9 April 2026
      The biggest untapped EV market on Earth is hiding in plain sight

      The biggest untapped EV market on Earth is hiding in plain sight

      1 April 2026
      The R18-billion tech giant hiding in plain sight - Jens Montanana

      The R16-billion tech giant hiding in plain sight

      26 March 2026
      The last generation of coders

      The last generation of coders

      18 February 2026
      Sentech is in dire straits

      Sentech is in dire straits

      10 February 2026
    • TCS
      TCS+ | Vodacom Business moves to crack the SME tech gap - Andrew Fulton, Sannesh Beharie

      TCS+ | Vodacom Business moves to crack the SME tech gap

      7 April 2026
      TCS | MTN's Divysh Joshi on the strategy behind Pi - Divyesh Joshi

      TCS | MTN’s Divyesh Joshi on the strategy behind Pi

      1 April 2026
      Anoosh Rooplal

      TCS | Anoosh Rooplal on the Post Office’s last stand

      27 March 2026
      Meet the CIO | HealthBridge CTO Anton Fatti on the future of digital health

      Meet the CIO | Healthbridge CTO Anton Fatti on the future of digital health

      23 March 2026
      TCS+ | Arctic Wolf unpacks the evolving threat landscape for SA businesses - Clare Loveridge and Jason Oehley

      TCS+ | Arctic Wolf unpacks the evolving threat landscape for SA businesses

      19 March 2026
    • Opinion
      The conflict of interest at the heart of PayShap's slow adoption - Cheslyn Jacobs

      The conflict of interest at the heart of PayShap’s slow adoption

      26 March 2026
      South Africa's energy future hinges on getting wheeling right - Aishah Gire

      South Africa’s energy future hinges on getting wheeling right

      10 March 2026
      Hold the doom: the case for a South African comeback - Duncan McLeod

      Apple just dropped a bomb on the Windows world

      5 March 2026
      R230-million in the bag for Endeavor's third Harvest Fund - Alison Collier

      VC’s centre of gravity is shifting – and South Africa is in the frame

      3 March 2026
      Hold the doom: the case for a South African comeback - Duncan McLeod

      Hold the doom: the case for a South African comeback

      26 February 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » Financial services » The NFT craze is dead

    The NFT craze is dead

    NFTs, or non-fungible tokens, will probably join the Dutch tulips and dot-coms in the history of speculative follies.
    By The Conversation2 October 2023
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    Non-fungible tokens (NFTs) are in dire straits. With the market in a severe downturn, it’s safe to assume the NFT bubble has well and truly burst.

    It was never clear why these digital collectables traded for such large amounts of money. Now they mostly do not. What’s behind their turn of fate? And is there any hope for their future?

    NFTs are a blockchain-based means to claim unique “ownership” of digital assets. “Non-fungible” means unique, as opposed to a “fungible” item such as R100 banknote, which is the same as every other R100 banknote.

    Although the first NFTs emerged around a decade ago, the trend really started to take off in 2021

    But just because an item is unique, that doesn’t make it valuable. Digital assets are easily copied, so an NFT is essentially a receipt showing you have paid for something that other people can get for free. This is a pretty dubious basis for value.

    The two most traded sets of NFTs are the Bored Apes collection created in April 2021 and the CryptoPunks collection launched in June 2017.

    Both sets consist of 10 000 similar-looking but unique figures, distinguished by differing hairstyles, hats, skin colours and so forth. The Bored Ape character seems derivative of the drawings of Jamie Hewlett, the artist who drew Tank Girl and Damon Albarn’s virtual band Gorillaz. The CryptoPunks are even less interesting.

    Why did people buy NFTs?

    Although the first NFTs emerged around a decade ago, the trend really started to take off in 2021. And for a time NFTs were very fashionable.

    Even the venerable auction house Sotheby’s, founded in 1744, jumped on the NFT bandwagon. Sotheby’s sold 101 Bored Ape NFTs for more than US$20-million in September 2021. They’re now facing a lawsuit from a disgruntled buyer.

    As with bitcoin and similar speculative tokens, the primary driver for buying NFTs was greed. Seeing the initial price rises, people hoped they, too, could make huge profits. NFTs are essentially a superficially sophisticated form of gambling. Like bitcoin, they have no fundamental value.

    Generally, one would only profit from buying an NFT by finding a “greater fool” willing to pay even more for it. So, there was never a shortage of people – including some quite famous ones – talking them up and hoping to instil a fear of missing out.

    Eminem bought a Bored Ape that looked a bit like him. Rapper KSI boasted on Twitter about his Bored Ape rising in price.

    For a while there were large increases in the prices of many NFTs. But like all speculative bubbles, it was likely to end in tears. Although it’s almost impossible to predict when a bubble for a speculative asset will burst, we have seen this process play out before.

    Centuries ago there were the Dutch tulip, South Sea and Mississippi bubbles. Around 1970, there was a speculative bubble in the shares of nickel miner Poseidon. Then came the Beanie Baby and dotcom booms of the late 1990s – and more recently, meme stocks and Terra-Luna cryptocurrency.

    Punters now seem to be as bored with NFTs as the apes. Google searches for “NFT” – which grew rapidly throughout 2021 – have fallen away dramatically. Trading volumes have collapsed.

    Prices in the NFT market have also seen huge falls. The prices of Bored Ape NFTs are down about 90% from their peak. The CryptoPunks have done slightly better by losing only 80%.

    A recent report covering about 73 000 NFTs estimated 70 000 are now valued at zero. This leaves 23 million people holding a worthless “asset”.

    NFT collapse

    One high-profile example is an NFT of the first tweet by then-Twitter CEO Jack Dorsey. Crypto entrepreneur Sina Estavi bought this NFT for $2.9-million in March 2021. When he tried to sell it a year later, the top bid was $6 800.

    What drove the NFT collapse? As well as losing their novelty, the market was hurt by the large falls in the price of bitcoin and other cryptocurrencies, as well as the collapse of the FTX exchange and publicity given to scams.

    Beyond that, the lifting of Covid lockdowns meant people who began trading NFTs now had other ways to pass their time. And higher interest rates from mid-2022 made most speculative assets seem less attractive.

    Read: The bonfire of the NFTs

    Collectively, all these factors made NFTs seem like a riskier proposition. Prominent people started jumping off the bandwagon. Some of KSI’s later tweets lament the losses he suffered from his gambles.

    Last year, British Prime Minister Rishi Sunak announced, when he was chancellor of the exchequer, the Royal Mint would produce an NFT. The plan has now been abandoned.

    Some foolish people had even taken out loans using the “value” of their NFTs as collateral. When the lenders wanted the money back, they were in trouble: forced to sell their NFTs, they got back much less than they’d paid. Fortunately, there weren’t enough people like this to lead to a systemic problem in the financial sector.

    Gone for good?

    NFTs probably won’t completely disappear. Some subjects of past bubbles are still around. Tulips are still grown in the Netherlands. Poseidon shares, which ran up from $0.80 in September 1969 to $280 in February 1970, are still listed (and currently trading for $0.02).

    But unless some actual use is found for them, NFTs are likely to fade further from public discussion, with their prices increasingly trending down (although the occasional blip up may give die-hard fans some hope).

    They will probably join the Dutch tulips and dot-coms in the history of speculative follies.The Conversation

    • The author, John Hawkins, is senior lecturer, Canberra School of Politics, Economics and Society, University of Canberra
    • This article is republished from The Conversation under a Creative Commons licence

    Get breaking news alerts from TechCentral on WhatsApp

    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    Jack Dorsey NFT Twitter
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleJumia to roll out Musk’s Starlink across Africa
    Next Article Direct correlation between cloud adoption and GDP growth

    Related Posts

    The AI jobs reckoning is here

    The AI jobs reckoning is here

    2 March 2026
    X moves to block bid to revive Twitter brand

    X moves to block bid to revive Twitter brand

    17 December 2025
    Twitter brand could fly again if US start-up gets its way

    Twitter brand could fly again if US start-up gets its way

    9 December 2025
    Company News
    The hidden risk in South Africa's payment infrastructure - AfriGIS

    The hidden risk in South Africa’s payment infrastructure

    14 April 2026
    Metacom - the backbone of a billion meals - Hungry Lion

    Metacom – the backbone of a billion meals

    14 April 2026
    Vox bets on hybrid connectivity

    Vox bets on hybrid connectivity

    14 April 2026
    Opinion
    The conflict of interest at the heart of PayShap's slow adoption - Cheslyn Jacobs

    The conflict of interest at the heart of PayShap’s slow adoption

    26 March 2026
    South Africa's energy future hinges on getting wheeling right - Aishah Gire

    South Africa’s energy future hinges on getting wheeling right

    10 March 2026
    Hold the doom: the case for a South African comeback - Duncan McLeod

    Apple just dropped a bomb on the Windows world

    5 March 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    The case for unbundling SuperSport

    The case for unbundling SuperSport

    14 April 2026
    ACT abandons home affairs identity fees lawsuit - Nomvuyiso Batyi

    ACT abandons home affairs identity fees lawsuit

    14 April 2026
    AI literacy goes mainstream in South Africa's jobs market

    AI literacy goes mainstream in South Africa’s jobs market

    14 April 2026
    The hidden risk in South Africa's payment infrastructure - AfriGIS

    The hidden risk in South Africa’s payment infrastructure

    14 April 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}