Walmart said it is not advertising on X, one of the latest brands to say it has dropped the Elon Musk-owned site.
Elon Musk told advertisers that have fled X over antisemitic content to “go f… yourself” in a fiery interview.
X could lose as much as $75-million in advertising revenue by the end of the year, the New York Times reported.
Paris mayor Anne Hidalgo announced she was quitting X, calling it a “gigantic global sewer” that was “destroying our democracies”.
IBM’s move came after a report found its ads were placed next to content promoting Adolf Hitler and the Nazi Party.
Elon Musk has endorsed an antisemitic post on X that attacked members of the Jewish community.
Elon Musk’s artificial intelligence start-up, xAI, will be integrated into his social media platform X.
X, the platform formerly known as Twitter, is worth less than half of what Elon Musk paid for it a year ago.
Elon Musk said on Friday that X will soon launch two new tiers of premium subscriptions.
X will test a new subscription model under which it will charge a $1 annual fee for basic features.