Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News

      MTN’s Iranian dead end

      24 August 2026
      Frogfoot to expand township fibre roll-out after major fundraising - Abraham van der Merwe and Shane Chorley - Abraham van der Merwe and Shane Chorley - Abraham van der Merwe and Shane Chorley

      Frogfoot to expand township fibre roll-out after major fundraising round

      24 August 2026
      You still can't choose who sells you electricity in South Africa

      You still can’t choose who sells you electricity in South Africa

      24 August 2026
      MTN is spending less on the best network in South Africa - Ralph Mupita

      MTN is spending less on the best network in South Africa

      24 August 2026
      MTN is cutting airtime credit while its rivals lean on it

      MTN is cutting airtime credit while its rivals lean on it

      24 August 2026
    • World
      Russia building its own Starlink - and faster than expected - Vadym Skibitskyi

      Russia building its own Starlink – and faster than expected

      11 August 2026
      Meta AI will now tell parents if their teen is in crisis

      Meta AI will now tell parents if their teen is in crisis

      17 July 2026
      IBM shares crash 25% as AI upends software spending - Arvind Krishna

      IBM shares crash 25% as AI upends software spending

      15 July 2026
      Jony Ive's first OpenAI device: an AI smart speaker - Jony Ive and Sam Altman

      Jony Ive’s first OpenAI device: an AI smart speaker

      15 July 2026
      Stripe, Advent in talks to buy PayPal for $53-billion

      Stripe, Advent in talks to buy PayPal for $53-billion

      15 July 2026
    • In-depth
      Google DeepMind CEO Demis Hassabis. Image: John Sears

      The plan to stop AI from breaking the world

      16 July 2026
      The internet has a Strait of Hormuz problem

      The internet has a Strait of Hormuz problem

      15 July 2026
      AI boom sparks rally, frenzy and fear

      AI boom sparks rally, frenzy and fear

      11 June 2026
      Every plug-in hybrid on sale in South Africa, ranked by price - Lamborghini Temerario

      Every plug-in hybrid on sale in South Africa, ranked by price

      7 June 2026
      What Wi-Fi 8 will mean for wireless networks

      What Wi-Fi 8 will mean for wireless networks

      1 June 2026
    • TCS
      Watts & Wheels S1E8: 'Tesla lands in Africa, just not here'

      Watts & Wheels S1E8: ‘Tesla lands in Africa, just not here’

      24 August 2026
      Meet the CIO | Discovery's Derek Wilcocks on AI, guardrails and growth

      Meet the CIO | Derek Wilcocks on how AI personalised Vitality

      13 August 2026
      TCS | Money just became native to the internet - Steven Boykey Sidley

      TCS | Money just became native to the internet – Steven Boykey Sidley

      12 August 2026
      TCS+ | Specops' Darren James on continuous trust in an AI world

      TCS+ | Specops’ Darren James on continuous trust in an AI world

      7 August 2026
      TCS+ | How AI is turning hardware into a subscription service - Shane van der Merwe Merchant West

      TCS+ | How AI is turning hardware into a subscription service

      6 August 2026
    • Opinion
      The author, Jannie van Zyl

      Selling vapour is corporate suicide in slow motion

      16 July 2026
      Brazil's online gambling crackdown is a lesson for South Africa

      How Amazon outmanoeuvred Starlink in South Africa

      15 July 2026
      The Popia problem with agentic AI - Herman Haasbroek

      The Popia problem with agentic AI

      14 July 2026
      The author, Fanie van Rooyen

      South Africa can still catch the AI wave – here’s how

      7 July 2026
      The author, Fanie van Rooyen

      The AI utopia South Africa can’t afford

      1 July 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM Telecom
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Vox
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
      • Watts & Wheels
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » Social media » Elon Musk consolidates power as xAI swallows X

    Elon Musk consolidates power as xAI swallows X

    Elon Musk's xAI has acquired X in a deal that values the social media platform at $33-billion.
    By Agency Staff29 March 2025
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp
    Elon Musk consolidates power as xAI absorbs X
    Elon Musk. Image: TED Conference

    Elon Musk’s xAI has acquired X in a deal that values the social media platform at US$33-billion and allows the value of his artificial intelligence firm to be shared with his co-investors in the company formerly known as Twitter.

    The deal could also help xAI’s ability to train its chatbot known as Grok.

    “xAI and X’s futures are intertwined,” Musk, who also heads car maker Tesla and rocket company SpaceX, wrote in a post on X. “Today, we officially take the step to combine the data, models, compute, distribution and talent.”

    Today, we officially take the step to combine the data, models, compute, distribution and talent

    He said the combination values xAI at $80-billion and X at $33-billion, or $45-billion less $12-billion in debt.

    Representatives for X and xAI did not immediately respond to requests for comment. Much of the deal’s specifics remain unclear, such as how X’s leaders would be integrated in the new firm or whether there would be regulatory scrutiny. Musk, the world’s wealthiest man, is also a close ally of US President Donald Trump and heads the department of government efficiency.

    Saudi Arabian investor Prince Alwaleed bin Talal, who owns the investment company Kingdom Holding, said he had requested the development. He noted his companies are the second largest investors in X and xAI. “After this deal, the value of our investments is expected to reach between $4-billion and $5-billion … and the meter is running,” he said in a post on X.

    Price tag

    DA Davidson analyst Gil Luria said the price tag for X of $45-billion when debt was included was not a coincidence. “It is $1-billion higher than the take-private transaction for Twitter in 2022.”

    An investor in xAI who declined to be identified said they were not surprised by the deal, viewing it as Musk consolidating his leadership and management at his own companies. Musk did not ask investors for approval but told them that the two companies had been collaborating closely and the deal would drive deeper integration with Grok, the investor said.

    Read: How DDoS attackers took down Elon Musk’s X

    Musk’s xAI start-up was launched less than two years ago and recently raised $10-billion in a funding round that valued the company at $75-billion, according to a media report. It competes with the likes of Microsoft-backed OpenAI and Chinese start-up DeepSeek.

    In February, Musk, 53, made a $97.4-billion bid with a consortium for OpenAI, which was rejected and he has sued to prevent the ChatGPT maker from converting from a non-profit to a for-profit business. A judge this month denied Musk’s request for a preliminary injunction that would prevent the changeover.

    As competition in AI intensifies, xAI has been ramping up its data centre capacity to train more advanced models, and its supercomputer cluster in Memphis, Tennessee, called “Colossus”, is touted as the largest in the world.

    xAI introduced Grok-3, the latest iteration of its chatbot, in February.

    The X platform could serve to further distribute xAI products, while also providing a real-time feed of users’ musings, screenshots and other data.

    After buying Twitter, Musk gutted the company’s workforce, prompting advertisers to flee the platform. Recently, brands have been returning to X as Musk’s influence in the Trump administration grows.

    A US judge rejected a bid by Musk to dismiss a lawsuit claiming he had defrauded former Twitter shareholders

    The seven banks that extended $13-billion in loans to Musk to buy X kept the debt on their books for two years until they were able to sell it all at once last month, according to a source familiar with the transactions.

    This was made possible after a surge in investor interest for exposure to AI companies along with X’s improved operating performance over the previous two quarters, among other factors, according to two people familiar with the matter.

    After the merger, investors who bought the debt from the banks will profit, said Espen Robak, founder of Pluris Valuation Advisors, which specialises in illiquid assets. “For sure the debt is worth more now, if not fully paid off.”

    Read: Tesla sales plunge in Europe amid anti-Musk backlash

    Separately, a US judge on Friday rejected a bid by Musk to dismiss a lawsuit claiming he had defrauded former Twitter shareholders by waiting too long to disclose his initial investment in the company.  — Greg Bensinger, with Krystal Hu, Tatiana Bautzer, Seher Dareen, Jaspreet Singh, Juby Babu and Jaidaa Taha, (c) 2025 Reuters

    Get breaking news from TechCentral on WhatsApp. Sign up here

    Don’t miss:

    Tesla chair ignores all questions about Elon Musk’s workload

    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    Elon Musk Twitter X xAI
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleMustek buyout drama: Novus faces TRP setback
    Next Article South Africa seeks to reset US trade relations

    Related Posts

    Cell C in talks with Starlink and Amazon Leo

    Cell C in talks with Starlink and Amazon Leo

    23 August 2026
    Starlink direct-to-mobile network launched in key Sadc country

    Starlink direct-to-mobile network launched in key Sadc country

    17 August 2026
    South Africa targets 2030 for its first satellite launch from home soil

    South Africa targets 2030 for its first satellite launch from home soil

    13 August 2026
    Company News
    From data cabling to leading Lenovo at Pinnacle ICT - Inge Middlemas

    From data cabling to leading Lenovo at Pinnacle ICT

    24 August 2026
    Paratus Uganda first to market with Starlink service

    Paratus Uganda first to market with Starlink service

    21 August 2026
    Smarter operations take centre stage at Electra Mining Africa 2026

    Smarter operations take centre stage at Electra Mining Africa 2026

    20 August 2026
    Opinion
    The author, Jannie van Zyl

    Selling vapour is corporate suicide in slow motion

    16 July 2026
    Brazil's online gambling crackdown is a lesson for South Africa

    How Amazon outmanoeuvred Starlink in South Africa

    15 July 2026
    The Popia problem with agentic AI - Herman Haasbroek

    The Popia problem with agentic AI

    14 July 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts

    MTN’s Iranian dead end

    24 August 2026
    Frogfoot to expand township fibre roll-out after major fundraising - Abraham van der Merwe and Shane Chorley - Abraham van der Merwe and Shane Chorley - Abraham van der Merwe and Shane Chorley

    Frogfoot to expand township fibre roll-out after major fundraising round

    24 August 2026
    You still can't choose who sells you electricity in South Africa

    You still can’t choose who sells you electricity in South Africa

    24 August 2026
    MTN is spending less on the best network in South Africa - Ralph Mupita

    MTN is spending less on the best network in South Africa

    24 August 2026
    © 2009 - 2026 NewsCentral Media
    Built and maintained by Chronon
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}