Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      JSE triples software spend in push for digital marketplace - Valdene Reddy

      JSE triples software spend in push for digital marketplace

      5 August 2026
      Starlink wants to be your next mobile operator

      Starlink wants to be your next mobile operator

      5 August 2026
      VALR hits back at proposed cross-border crypto ban - Farzam Ehsani

      VALR hits back at proposed cross-border crypto ban

      4 August 2026
      South Africa's AI policy collapse shows up in World Bank report

      South Africa’s AI policy collapse shows up in World Bank report

      4 August 2026
      Canal+ backs MultiChoice payments spin-out

      Canal+ backs MultiChoice payments spin-out

      4 August 2026
    • World
      Meta AI will now tell parents if their teen is in crisis

      Meta AI will now tell parents if their teen is in crisis

      17 July 2026
      IBM shares crash 25% as AI upends software spending - Arvind Krishna

      IBM shares crash 25% as AI upends software spending

      15 July 2026
      Jony Ive's first OpenAI device: an AI smart speaker - Jony Ive and Sam Altman

      Jony Ive’s first OpenAI device: an AI smart speaker

      15 July 2026
      Stripe, Advent in talks to buy PayPal for $53-billion

      Stripe, Advent in talks to buy PayPal for $53-billion

      15 July 2026
      Memory crisis sends smartphone market into steep decline

      Memory crisis sends smartphone market into steep decline

      13 July 2026
    • In-depth
      The plan to stop AI from breaking the world - Google DeepMind CEO Demis Hassabis. Image: John Sears

      The plan to stop AI from breaking the world

      16 July 2026
      The internet has a Strait of Hormuz problem

      The internet has a Strait of Hormuz problem

      15 July 2026
      AI boom sparks rally, frenzy and fear

      AI boom sparks rally, frenzy and fear

      11 June 2026
      Every plug-in hybrid on sale in South Africa, ranked by price - Lamborghini Temerario

      Every plug-in hybrid on sale in South Africa, ranked by price

      7 June 2026
      What Wi-Fi 8 will mean for wireless networks

      What Wi-Fi 8 will mean for wireless networks

      1 June 2026
    • TCS
      TCS+ | Why South African workers must become supervisors of digital labour - Accelera Digital Group Cliff de Wit

      TCS+ | Why South African workers must become supervisors of digital labour

      31 July 2026
      TCS | Rapid deployment rules can't work without municipalities: ACT - Nomvuyiso Batyi

      TCS | Icasa’s rules skip the real bottleneck: ACT

      30 July 2026
      TCS+ | iStore Business on why Apple makes sense for SMEs - Sudesh Pillay and Tamia Nontsikelelo

      TCS+ | iStore Business on why Apple makes sense for SMEs

      30 July 2026
      TCS+ | A smarter approach to cloud for South African businesses - Joel Chacko and Jonathan Oaker

      TCS+ | A smarter approach to cloud for South African businesses

      28 July 2026
      TCS | How Optasia lends billions to people banks can't see - Salvador Anglada

      TCS | How Optasia lends billions to people banks can’t see

      23 July 2026
    • Opinion
      The author, Jannie van Zyl

      Selling vapour is corporate suicide in slow motion

      16 July 2026
      Brazil's online gambling crackdown is a lesson for South Africa

      How Amazon outmanoeuvred Starlink in South Africa

      15 July 2026
      The Popia problem with agentic AI - Herman Haasbroek

      The Popia problem with agentic AI

      14 July 2026
      The author, Fanie van Rooyen

      South Africa can still catch the AI wave – here’s how

      7 July 2026
      The author, Fanie van Rooyen

      The AI utopia South Africa can’t afford

      1 July 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM Telecom
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Vox
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
      • Watts & Wheels
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » Investment » How a years-long truce between Google and Microsoft fell apart

    How a years-long truce between Google and Microsoft fell apart

    The truce came crashing down in 2020 when the tech giants found themselves at odds over web search.
    By Agency Staff29 September 2023
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    A five-year truce between rivals Google and Microsoft came crashing down in 2020 when the tech giants found themselves at odds over their competing web search businesses, according to testimony at the US government’s antitrust trial against Google.

    After a decade of fights, the companies forged a non-aggression pact in 2016, wanting a fresh start to their acrimonious relationship. But three years ago, the situation began to fray, Jonathan Tinter, a Microsoft vice president of business development, testified on Thursday in Washington.

    Google insisted that Microsoft place a Google search widget on the main screen of its Surface Duo touchscreen smartphone device in order to license the Android operating system, rejecting the software company’s request to use its own search engine, Bing, said Tinter, who negotiated the deal in the northern hemisphere spring and summer of 2020.

    We wanted the search entry points to be Bing. They wanted the search entry points to be Google

    Google also prohibited Microsoft from instructing users how to switch the default search engine to Bing, he said.

    “Ultimately, for the Duo to be successful, we needed the licence from Google,” he said. “We wanted the search entry points to be Bing. They wanted the search entry points to be Google.”

    Tinter is one of several Microsoft executives to testify as part of the US justice department’s antitrust lawsuit against Google. Microsoft CEO Satya Nadella is expected to take the stand next week. The government alleges Google has monopolised the online search market through contracts where it paid billions to Apple and smartphone makers to make its search engine the default on browsers and mobile devices. Google has said consumers like its search engine and it’s easy to switch.

    Microsoft and Google eventually reached a “compromise” on Duo for both search engines to appear on the device, Tinter said. A search widget, the Chrome browser and the Google Search app would all be on the phone and use Google, while Microsoft’s Edge, the device’s default browser, would use Bing.

    Flop

    Microsoft began taking orders for the US$1 400 dual-screen folding Duo in August 2020, marking the company’s return to the handset market following an ignominious retreat in 2016 after its acquisition of Nokia’s handset unit resulted in a costly writedown. While it had some fans, the Duo fared poorly and within months Microsoft was already offering discounts on the product. Scarcely a year later it was selling for less than half the original price.

    While the release of the Duo appeared to represent a thaw between the tech rivals, behind the scenes the relationship was less friendly, Tinter said. Tinter said he personally advocated for “strategic cooperation” with Google, citing the success of Microsoft’s Office products on the Android platform.

    Read: Apple used Bing as Google ‘bargaining chip’

    “There was a debate about how much we should work with Google or not,” he said. “The Bing ads team was arguing we should not.”

    The companies’ agreement on ending hostilities set out a formal, escalating process for handling disputes that might previously have gone directly to regulators. In March 2020, Microsoft formally complained to Google that its Search Ads 360, which lets marketers manage advertising campaigns across multiple search engines, wasn’t keeping up with new features and ad types in Bing.

    The dispute triggered talks between the companies’ top lawyers – Microsoft’s Brad Smith and Google’s Kent Walker. Tinter was also involved, he said, discussing the issues with Google’s Don Harrison, president of global partnerships and corporate development.

    Tinter said that in response to Microsoft’s escalation, Google officially complained about a problem with the terms of Microsoft’s cloud programme that barred participation of the Google Drive products — rival productivity software for word processing, e-mail and spreadsheets.

    In response to questions by the justice department, Tinter said Microsoft had informally agreed to pay for Google to make the changes to SA360. “It was half a negotiating strategy,” Tinter said. Harrison said, ‘This is too expensive.’ I said, ‘Great let me pay for it.’”

    Read: US begins high-stakes antitrust battle with Google

    The two companies eventually negotiated a resolution about cloud, but couldn’t resolve the problems with the search advertising tool, he said. As a result, nothing was ever signed on either issue, Tinter said. “We ultimately walked away and did not reach an agreement,” he said.

    Microsoft and Google also let their peace deal expire in 2021.  — Leah Nylen, (c) 2023 Bloomberg LP

    Get breaking news alerts from TechCentral on WhatsApp

    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    Brad Smith Google Microsoft Microsoft Surface Duo Satya Nadella Surface Duo
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleGet breaking tech news on WhatsApp
    Next Article There’s more to the skills crisis than emigration

    Related Posts

    Google Cloud, AI adoption gain momentum in Africa - Digicloud Africa

    Google Cloud, AI adoption gain momentum in Africa

    3 August 2026
    Microsoft just had the biggest day in stock market history

    Microsoft just had the biggest day in stock market history

    31 July 2026
    Meta cash flow collapses as AI bill hits $145-billion - Mark Zuckerberg

    Meta cash flow collapses as AI bill hits $145-billion

    30 July 2026
    Company News
    Why CambriLearn built the technology behind its own school

    Why CambriLearn built the technology behind its own school

    4 August 2026
    Google Cloud, AI adoption gain momentum in Africa - Digicloud Africa

    Google Cloud, AI adoption gain momentum in Africa

    3 August 2026
    Domains.co.za launches self-hosted n8n VPS hosting

    Domains.co.za launches self-hosted n8n VPS hosting

    31 July 2026
    Opinion
    The author, Jannie van Zyl

    Selling vapour is corporate suicide in slow motion

    16 July 2026
    Brazil's online gambling crackdown is a lesson for South Africa

    How Amazon outmanoeuvred Starlink in South Africa

    15 July 2026
    The Popia problem with agentic AI - Herman Haasbroek

    The Popia problem with agentic AI

    14 July 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    JSE triples software spend in push for digital marketplace - Valdene Reddy

    JSE triples software spend in push for digital marketplace

    5 August 2026
    Starlink wants to be your next mobile operator

    Starlink wants to be your next mobile operator

    5 August 2026
    VALR hits back at proposed cross-border crypto ban - Farzam Ehsani

    VALR hits back at proposed cross-border crypto ban

    4 August 2026
    South Africa's AI policy collapse shows up in World Bank report

    South Africa’s AI policy collapse shows up in World Bank report

    4 August 2026
    © 2009 - 2026 NewsCentral Media
    Built and maintained by Chronon
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}