TCS+ | How the Apple ecosystem drives productivity for SMEs - Sudesh Pillay iStore and Kevin McLennan — iStore’s Sudesh Pillay, right, and The Prophecy Group’s Kevin McLennan

Small and medium enterprises are under constant pressure to stay nimble and competitive in a tough economic climate, and technology that runs smoothly is a big part of how they manage it.

In this second episode of the Mac for SME series, brought to you by iStore Business, Sudesh Pillay, executive head of iStore Business South Africa, and Kevin McLennan, founder and CEO of PR and marketing firm The Prophecy Group, discuss the value of the Apple ecosystem as a productivity driver for small businesses.

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Pillay and McLennan delve into:

Why seamless IT experience is important for SMEs where resource maximisation is key to success;
How quickly technology is changing, and whether investing in the Apple ecosystem can futureproof hardware against advances in AI;
The support available to SMEs when upgrades become unavoidable;
Whether moving employees to a new operating system is as daunting as it sounds;
How important native data protection is for small businesses that struggle with security and compliance; and
Which software subscriptions, beyond AI tools, small businesses can avoid paying for.

Don’t miss the discussion.