Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Haier plants its flag in South Africa

      Haier plants its flag in South Africa

      2 February 2026
      Microsoft's winning formula is starting to fray - Satya Nadella

      Microsoft’s winning formula may be starting to fray

      2 February 2026
      Meet the CIO | Inside the JSE's tech engine with CIO Tebalo Tsoaeli

      Meet the CIO | Inside the JSE’s tech engine with CIO Tebalo Tsoaeli

      2 February 2026
      Crypto has gone mainstream - will South African regulators catch up in 2026? - Marius Reitz

      Crypto has gone mainstream – will South African regulators catch up in 2026?

      2 February 2026
      Sixty60 smashes 100 million orders

      Shoprite keeps Sixty60 momentum as group sales rise 7.2%

      2 February 2026
    • World
      Apple acquires audio AI start-up Q.ai

      Apple acquires audio AI start-up Q.ai

      30 January 2026
      SpaceX IPO may be largest in history

      SpaceX IPO may be largest in history

      28 January 2026
      Nvidia throws AI at the weather

      Nvidia throws AI at weather forecasting

      27 January 2026
      Debate erupts over value of in-flight Wi-Fi

      Debate erupts over value of in-flight Wi-Fi

      26 January 2026
      Intel takes another hit - Intel CEO Lip-Bu Tan. Laure Andrillon/Reuters

      Intel takes another hit

      23 January 2026
    • In-depth
      How liberalisation is rewiring South Africa's power sector

      How liberalisation is rewiring South Africa’s power sector

      21 January 2026
      The top-performing South African tech shares of 2025

      The top-performing South African tech shares of 2025

      12 January 2026
      Digital authoritarianism grows as African states normalise internet blackouts

      Digital authoritarianism grows as African states normalise internet blackouts

      19 December 2025
      TechCentral's South African Newsmakers of 2025

      TechCentral’s South African Newsmakers of 2025

      18 December 2025
      Black Friday goes digital in South Africa as online spending surges to record high

      Black Friday goes digital in South Africa as online spending surges to record high

      4 December 2025
    • TCS
      TCS+ | How Cloud On Demand is helping SA businesses succeed in the cloud - Xhenia Rhode, Dion Kalicharan

      TCS+ | Cloud On Demand and Consnet: inside a real-world AWS partner success story

      30 January 2026
      Watts & Wheels S1E3: 'BYD's Corolla Cross challenger'

      Watts & Wheels S1E3: ‘BYD’s Corolla Cross challenger’

      30 January 2026
      Watts & Wheels S1E3: 'BYD's Corolla Cross challenger'

      Watts & Wheels S1E2: ‘China attacks, BMW digs in, Toyota’s sublime supercar’

      23 January 2026

      TCS+ | Why cybersecurity is becoming a competitive advantage for SA businesses

      20 January 2026
      Watts & Wheels S1E3: 'BYD's Corolla Cross challenger'

      Watts & Wheels: S1E1 – ‘William, Prince of Wheels’

      8 January 2026
    • Opinion
      South Africa's skills advantage is being overlooked at home - Richard Firth

      South Africa’s skills advantage is being overlooked at home

      29 January 2026
      Why Elon Musk's Starlink is a 'hard no' for me - Songezo Zibi

      Why Elon Musk’s Starlink is a ‘hard no’ for me

      26 January 2026
      South Africa's new fibre broadband battle - Duncan McLeod

      South Africa’s new fibre broadband battle

      20 January 2026
      AI moves from pilots to production in South African companies - Nazia Pillay SAP

      AI moves from pilots to production in South African companies

      20 January 2026
      South Africa's new fibre broadband battle - Duncan McLeod

      ANC’s attack on Solly Malatsi shows how BEE dogma trumps economic reality

      14 December 2025
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • LSD Open
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » Talent and leadership » Why Musk wins

    Why Musk wins

    The Starship test flight is a hallmark of a strategy that sets Elon Musk's company apart from traditional aerospace firms.
    By Agency Staff21 April 2023
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    The spectacular explosion of SpaceX’s new Starship rocket minutes after it soared off its launchpad on a first flight test is the latest vivid illustration of a “successful failure” business formula that serves Elon Musk’s company well, experts said.

    Rather than seeing the fiery disintegration of Musk’s colossal, next-generation Starship system as a setback, experts said the dramatic loss of the rocket ship would help accelerate development of the vehicle.

    Images of the Starship tumbling out of control some 30km up in the sky while mounted to its Super Heavy rocket booster before the combined vehicle blew to bits dominated media coverage of the highly anticipated launch.

    Even though that rocket costs a lot of money, what really costs a lot of money are people’s salaries

    SpaceX acknowledged that several of the Super Heavy’s 33 powerful Raptor engines malfunctioned on ascent and that the booster rocket and Starship failed to separate as designed before the ill-fated flight was terminated.

    But SpaceX executives including Musk — the founder, CEO and chief engineer of the California-based rocket company — hailed the test flight for achieving the major objective of getting the vehicle off the ground while providing a wealth of data that will advance Starship’s development.

    At least two experts in aerospace engineering and planetary science agreed that the test flight delivered benefits.

    “This is a classical SpaceX successful failure,” said Garrett Reisman, an astronautical engineering professor at the University of Southern California who is a former Nasa astronaut and is also a senior adviser to SpaceX.

    Embracing failure

    Reisman called the Starship test flight a hallmark of a SpaceX strategy that sets Musk’s company apart from traditional aerospace companies and even Nasa by “this embracing of failure when the consequences of failure are low”.

    No astronauts were aboard for the crew-less flight, and the rocket was flown almost entirely over water from the Gulf Coast Starbase facility in south Texas to avoid possible injuries or property damage on the ground from falling debris.

    “Even though that rocket costs a lot of money, what really costs a lot of money are people’s salaries,” Reisman said in an interview hours after Thursday’s launch.

    Reisman said SpaceX saves more money in the long run, and takes less time to identify and correct engineering flaws by taking more risks in the development process rather than keeping “a large team working for years and years trying to get it perfect before you even try it”.

    “I would say the timeline for transporting people [aboard Starship] is accelerated right now compared to what it was a couple of hours ago,” Reisman said.

    Starship on the launchpad

    Planetary scientist Tanya Harrison, a fellow at the University of British Columbia’s Outer Space Institute, said clearing the launch tower and ascending through a critical point known as maximum aerodynamic pressure were major feats on the first flight of such a large, complex launch system.

    “It’s part of the testing process,” she said in an interview. “There are a lot of accidents that happen when you’re trying to design a new rocket. The fact that it launched at all made a lot of people really happy.”

    She said the risks of a single flight test were small in comparison to the ambitious gains at stake.

    “This is the biggest rocket that humanity has tried to build,” she said, adding that it is designed to carry “orders of magnitude” more cargo and people to and from deep space than any existing spacecraft.

    Whereas Nasa is working on a mission to retrieve samples of Martian soil and minerals measured in kilograms being collected by the Mars Perseverance rover, Starship will carry back many tons of rock, as well transport dozens of astronauts and entire lab facilities to and from the moon and Mars, Harrison said.

    Read: Musk’s Starship blows up soon after takeoff

    Musk has billed Starship as crucial to SpaceX’s interplanetary exploration goals as well as its more near-term launch business, with commercial satellites, science telescopes and eventually paying astro-tourists expected to use the fully reusable rocket system for rides to space.

    Citing SpaceX’s rapid pace of development since its 2002 founding, leading to dozens of commercial missions a year with its workhorse rocket for low-Earth orbit, the Falcon 9, Harrison said: “It wouldn’t surprise me if we had humans on Mars with Starship in the next decade.”  — Steve Gorman, with Arlene Eiras and Joey Roulette, (c) 2023 Reuters

    Get TechCentral’s daily newsletter



    Elon Musk SpaceX
    WhatsApp YouTube Follow on Google News Add as preferred source on Google
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleTesla plunges 10% as vehicle price cutting continues
    Next Article Starlink in South Africa: ball’s not in our court, Icasa says

    Related Posts

    Starlink updates privacy policy to allow consumer data to train AI

    Privacy alarm as SpaceX opens Starlink user data to AI models

    2 February 2026
    A single Musk super-company may be taking shape - Elon Musk

    A single Musk super-company may be taking shape

    30 January 2026
    Tesla abandons traditional EV growth for a high-stakes AI future

    Tesla abandons traditional EV growth for a high-stakes AI future

    29 January 2026
    Company News
    Breaking silos with SAS: Agile insurance in an uncertain world

    Breaking silos with SAS: agile insurance in an uncertain world

    2 February 2026
    Stellar year expected for Digicloud Africa and its reseller partners - Gregory MacLennan

    Stellar year expected for Digicloud Africa and its reseller partners

    2 February 2026
    How to subscribe to South Africa's best tech podcasts - TechCentral

    How to subscribe to South Africa’s best tech podcasts

    2 February 2026
    Opinion
    South Africa's skills advantage is being overlooked at home - Richard Firth

    South Africa’s skills advantage is being overlooked at home

    29 January 2026
    Why Elon Musk's Starlink is a 'hard no' for me - Songezo Zibi

    Why Elon Musk’s Starlink is a ‘hard no’ for me

    26 January 2026
    South Africa's new fibre broadband battle - Duncan McLeod

    South Africa’s new fibre broadband battle

    20 January 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Haier plants its flag in South Africa

    Haier plants its flag in South Africa

    2 February 2026
    Microsoft's winning formula is starting to fray - Satya Nadella

    Microsoft’s winning formula may be starting to fray

    2 February 2026
    Meet the CIO | Inside the JSE's tech engine with CIO Tebalo Tsoaeli

    Meet the CIO | Inside the JSE’s tech engine with CIO Tebalo Tsoaeli

    2 February 2026
    Crypto has gone mainstream - will South African regulators catch up in 2026? - Marius Reitz

    Crypto has gone mainstream – will South African regulators catch up in 2026?

    2 February 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}