As more companies move to a channel-focused strategy, businesses who go to market through the channel have the complicated task of determining which vendor is the right fit for their business. Success in the channel means finding a vendor who can truly help your business grow and differentiate in an increasingly crowded market. Here are the top reasons why it pays to partner with Xerox.

Award-winning products, naturally. One of the top reasons to choose a partner is the products, services and solutions they can offer your customers. ConnectKey Technology, a longtime partner favourite and industry standout, can help to transform the way customers work through its dynamic suite of cost-cutting, productivity-boosting apps. Many of Xerox’s most popular devices are enabled with ConnectKey Technology, including seven VersaLink and AltaLink devices that have been recognised by Buyer’s Lab as the best in the industry in the ultra-competitive copier/MFP category. Ideal for medium to large workgroups, they deliver exceptional reliability, security, workflow simplification, print quality and ease of use.

Industry-leading services. IDC has named Xerox a leader in the IDC MarketScape: Worldwide Contractual Print and Document Services Hardcopy 2018–2019 Vendor Assessment. Xerox also leads the pack when it comes to MPS. Quocirca’s most recent landscape report declared that Xerox continues to hold a leadership position in channel-managed print services for its broad and accessible portfolio, calling it “perhaps one of the most advanced and mature channel partner ecosystems in the industry”. Not only is it one of the industry’s leading managed print programmes, but there are also new tools available to help channel partners make MPS deployment easy and profitable.

Leading the way with apps. The ability to create custom apps to meet a customer’s specific business need presents a huge opportunity for channel partners. It’s a highly effective means of differentiation, and an opportunity for partners to position themselves as knowledgeable, trusted advisors who know how to solve unique business challenges. Partners like Foxway, RDT Office Solutions Group and Just Tech have driven significant growth for their businesses by taking advantage of the Personalized Application Builder (PAB) from Xerox. The PAB programme helps partners take their app ideas from vision to reality by providing tools, training and marketing resources to create personalised solutions for everything from office and managed print services (MPS) to production. App creation through PAB helps customers work better and helps partners generate new revenue by selling their app in the Xerox App Gallery, which offers a wealth of app technology designed to streamline common business processes, resolve challenges, and improve the way your customers work.

Marketing tools and support. Long-term growth requires more than just the right products. It requires a strategic marketing strategy that evolves as the business — and its offerings — evolves. Xerox offers a wealth of partner enablement tools to help channel partners discover, target and secure new customers — tools like the Xerox Partner Solutions Playbook, an interactive library of tools designed to help channel partners sell and custom-build workflow solutions; the Workflow Mapping Tool, which takes the Partner Playbook a step further, guiding channel partners to uncover sales and growth opportunities by helping them start the right conversations with their customers; and the App Finder, a central catalogue for every app and application that has been developed by Xerox and Xerox channel partners.

An award-winning partner programme. Xerox is the proud recipient of CRN’s prestigious 5-Star Award, an honour exclusively bestowed on programme whose overall rating is among the elite. It is a recognition reserved exclusively for partner programmes that offer solution providers the very best partnering elements in their channel programmes. Xerox is helping channel partners of all shapes and sizes create new revenue and new profits with their revamped Xerox Global Partner Program which offers something for all IT channel partners regardless of how they go to market.

A history of innovation. Xerox is credited with bringing xerography to the world, one of the first of thousands of innovations their scientists and engineers have created. That proud legacy of innovation has carried straight through to today, with Xerox’s receipt of the 2018 Channelnomics Innovation Award. The Channelnomics Innovation Awards (CIAs) recognise channel players across North America who bring innovation, forward thinking and excitement to the channel. The awards recognise achievements by solution providers, distributors and vendors in 30 categories and are based solely on innovation and achievement in the North American channel.

With its proud history of innovation, industry leading products and services, award-winning global partner programme, and its dedicated support of channel partner success, there has never been a better time to partner with Xerox. Contact your Xerox partner manager today to find out why it pays to partner with Xerox.

About Bytes Document Solutions
Altron Bytes Document Solutions (BDS) is Africa’s leading document management technology and services company and the largest Xerox distributor in the world. It is the authorised Xerox distributor in 26 sub-Saharan countries offering the complete range of Xerox document equipment, software solutions and services. BDS forms part of JSE-listed Allied Electronics Corporation (Altron).