Apple invited journalists to an event in San Francisco on 7 September where the world’s largest publicly traded company is expected to roll out a series of product upgrades.
The invitation showed out-of-focus multicoloured lights against a black background.
The company is expected to introduce next-generation versions of the iPhone and Apple Watch at the event. The successors to the iPhone 6s and 6s Plus will include advanced photography capabilities and upgraded hardware with a design similar to last year’s models, people familiar with the matter said earlier this month.
Apple is facing a revenue decline this year as customers upgrade their smartphones less regularly. The iPhone generates about two-thirds of Apple’s sales, making a product refresh essential to help revive growth in the run-up to Christmas.
The spots of light on the invitation form the top portion of the Apple logo, with the message “See you on the 7th” below.
The event will take place at San Francisco’s Bill Graham Civic Auditorium at 7pm South African time.
The Cupertino, California-based company often hints about new products in its invitations. Monday’s invitation may refer to a larger version of the new iPhone that is expected to have a dual-camera system to improve photography.
The upgraded handset will also include a re-engineered home button that responds to pressure with a vibrating sensation rather than a true physical click and the removal of the headphone jack. — (c) 2016 Bloomberg LP
