Even as Apple contends with rising inflation, cooling consumer demand, the strengthening dollar and lockdowns in China, its share price has surged in recent weeks and is heading for its biggest monthly gain in almost two years, up 15% in July.
The shares have beaten those of Microsoft, Alphabet and Amazon.com this month, and also are dwarfing gains in the S&P 500 and Nasdaq 100 indexes. With the US flirting with a recession, investors are gravitating towards a household name they’re comfortable with.
“Apple is outperforming because it’s a place of safety for investors,” said Gene Munster, who covered Apple and Google during his 21-year career as an analyst at Piper Jaffray before co-founding venture-capital firm Loup Ventures. “Every company will be impacted by the upcoming slowdown. Apple should fare better.”
The rally means investor expectations are high for the earnings report. Surprisingly positive results from Microsoft and Google parent Alphabet also have upped the ante for Apple.
To be sure, sales growth at Apple has been slowing for five straight quarters, with the company warning in April that supply issues stemming from lockdowns in China would curb revenue by US$4-billion to $8-billion in the third quarter that ended on 30 June — leading analysts to project the smallest revenue increase since 2020.
The bullish case hinges on the slowdown not getting much worse, so Wall Street will be listening closely as chief financial officer Luca Maestri outlines trends for the current quarter and possible further effects from China and supply issues.
With inflation surging, consumers are more mindful of expensive buys like smartphones, tablets and laptops. Mid-tier smartphone makers have seen a dip in demand, and global handset shipments fell 9% in the second quarter, according to estimates from Counterpoint Research. Apple is still finding ways to fuel demand for its line of premium products.
Impacted
“Chinese brands were impacted due to weaker demand amid lockdowns in parts of China, but in the US, we’re still seeing the demand for Apple devices holding up, driven by strong carrier promotions,” said Hanish Bhatia, an analyst at Counterpoint.
Apple also has joined Microsoft and Alphabet in slowing hiring and reining in spending as it braces for an economic downturn. The company hasn’t issued a formal financial outlook since the onset of the pandemic.
This year’s market selloff has made Apple stock relatively cheaper at about 24 times estimated earnings, though the shares are comfortably above their 10-year average of 16.6 times. Meanwhile, the Nasdaq 100 sits at 21 times estimated profit.
“Apple still can get into large markets around wellness, AR and auto that can keep the company’s growth rates moving higher for the next decade,” Munster said. “That means investors can sleep well at night, and that is the core reason why shares of Apple have outperformed.” — Subrat Patnaik, (c) 2022 Bloomberg LP
