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    Home » Sections » Internet of things » BlueStar and iONLINE partnership reshapes IoT connectivity landscape

    BlueStar and iONLINE partnership reshapes IoT connectivity landscape

    Promoted | BlueStar has selected iONLINE Connected Networks as its global IoT connectivity partner.
    By iONLINE14 March 2025
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    BlueStar and iONLINE partnership reshapes IoT connectivity landscape
    Solutions-based technology distributor BlueStar has selected iONLINE as its global IoT connectivity partner

    In a move that affirms the growing maturity of the IoT connectivity market, leading solutions-based technology distributor BlueStar has selected iONLINE Connected Networks as its global IoT connectivity partner.

    The partnership combines BlueStar’s extensive distribution network with iONLINE’s enterprise-grade connectivity platform, creating a powerful alliance that spans 220 countries and territories, through more than 700 network carriers worldwide, addressing the critical need for secure, reliable and resilient connectivity.

    The significance of this partnership extends beyond distribution, representing a strategic alignment between BlueStar’s established value-added reseller network and iONLINE’s comprehensive internet-of-things connectivity solutions.

    We’re making it easier for businesses to deploy connected devices at scale, regardless of location or industry

    “Our collective responsibility is to provide actionable visibility to the industry,” said Jim Hilton, director of networking and connectivity at BlueStar. “That applies to the efficiencies associated with goods, assets, people, processes and places. Serving up that capability requires a robust connectivity solution that spans from local operations to nationwide and even worldwide operations. BlueStar is excited to align with the iONLINE team.”

    The potential market impact is significant, and will deliver substantial value across several sectors, including retail and point-of-sale systems, digital identification and security, mobile workforce solutions, and RFID asset tracking. BlueStar’s extensive experience in these verticals, combined with iONLINE’s global connectivity platform, creates a powerful solution that addresses the complex challenges of multi-regional IoT deployments and enables enterprises to better execute these at scale.

    Technology at the core: FlexiSIM

    Underlying the offering is iONLINE’s innovative FlexiSIM, an intelligent network switching Sim (eUICC) that provides multi-network-resilient global IoT connectivity. It also enables:

    • Enterprise-grade security protocols
    • Real-time device management capabilities
    • Comprehensive coverage across urban and rural areas
    • Seamless switching between carriers for optimal connectivity
    • Simplified deployment and management of IoT devices at scale

    Learn more about iONLINE’s FlexiSIM

    Building a global IoT ecosystem

    “Our mission is to simplify global IoT connectivity,” said David Farquharson, CEO of iONLINE Connected Networks. “By combining BlueStar’s distribution network and industry expertise with our global connectivity solutions, we’re making it easier for businesses to deploy and manage connected devices at scale, regardless of their location or industry. Together we’re creating new opportunities for businesses to benefit from truly global, reliable IoT connectivity solutions.”

    A strong service framework that combines the strengths of both companies means that BlueStar’s partner network will be fully supported in deploying iONLINE’s solutions. This integrated approach will ensure smooth solution delivery, including assistance with technical implementation, custom configurations and dedicated business development support. Partners will also have access to specialised marketing resources and BlueStar’s award-winning technical support system, guaranteeing successful deployment and ongoing management of their IoT solutions.

    David Farquharson, CEO of iONLINE Connected Networks
    David Farquharson, CEO of iONLINE Connected Networks: “Our mission is to simplify global IoT connectivity.”

    Future growth and innovation

    The partnership marks a pivotal moment in iONLINE’s evolution from an innovative connectivity provider to a major player in the global IoT ecosystem.

    Farquharson said: “This partnership comes at a crucial time, as we are getting ready to roll out several exciting new initiatives later this year. It represents a significant step in iONLINE’s global growth strategy, and we’re excited about what it means for customers – both current and future.”

    About BlueStar
    BlueStar is the leading global distributor of solutions-based digital identification, mobility, point-of-sale, RFID, IoT, AI, AR, M2M, digital signage, networking, blockchain and security technology solutions. BlueStar works exclusively with value-added resellers to provide complete solutions, custom configuration offerings, business development and marketing support.

    The company brings unequalled expertise to the market, offers award-winning technical support, and is an authorised service centre for a growing number of manufacturers. BlueStar is the exclusive distributor for the In-a-Box Solutions Series, delivering hardware, software and critical accessories all in one bundle with technology solutions across all verticals, as well as BlueStar’s HybridSaaS finance programme to provide opex/subscription services for hardware, software and service bundles. Learn more at www.bluestarinc.com.

    About iONLINE
    iONLINE Connected Networks is a leading connectivity provider that delivers cutting-edge technology solutions to businesses around the world. iONLINE’s flagship product is its multi-network-resilient global IoT connectivity solution, an intelligent network switching Sim (eUICC) called FlexiSIM that connects in 220 countries and territories through more than 700 carriers.

    With offices in the US, the UK, South Africa and Australia, iONLINE is dedicated to providing exceptional customer service and ensuring that its clients remain connected in a constantly changing world. iONLINE is also committed to promoting positive change for both society and the environment, reflecting its dedication to corporate social responsibility. Learn more at www.ionlinesp.com.

    • Read more articles by iONLINE on TechCentral
    • This promoted content was paid for by the party concerned

    Don’t miss:

    Is cybersecurity holding back IoT uptake?

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    BlueStar David Farquharson FlexiSIM Global Connectivity internet of things iONLINE iONLINE Connected Networks IoT IoT connectivity Jim Hilton technology
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