Like other mobile operators, Cell C is getting serious about digital business. The company said on Wednesday that it has appointed Nihmal Marrie as chief digital officer to “steer” its “digital transformation” and “execute an aggressive strategic focus in the digitisation of the business”.

Marrie will join Cell C from the Liberty Group, where he serves as divisional director for digital and customer value proposition, on 1 August.

At Liberty, he built and managed dHub, which was created to generate digital solutions for the insurer’s retail business. Marrie worked with big data, analytics and market segmentation and how they contributed to overall business strategy.

Before joining Liberty, Marrie was head of business development for Old Mutual Mass Market, where he focused on the development and implementation of new growth initiatives and strategic partnerships.

He has also co-run his own consultancy, Surya Consulting, which provided strategic consulting services to large organisations and investment advice to smaller companies.

“The telecommunications industry must adapt to the digital world or risk being left behind. Nihmal has been tasked with ensuring that Cell C makes the right moves in the digital world, where more of our customers now spend a large part of their lives,” said Cell C CEO Jose Dos Santos in a statement. — (c) 2017 NewsCentral Media