Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Sentech is in dire straits

      Sentech is in dire straits

      10 February 2026
      A million reasons monopolies don't work

      A million reasons monopolies don’t work

      10 February 2026
      South Africa's data centre market ripe for consolidation - Joshua Smythwood

      South Africa’s data centre market ripe for consolidation

      10 February 2026
      Watts & Wheels S1E4: 'We drive an electric Uber'

      Watts & Wheels S1E4: ‘We drive an electric Uber’

      10 February 2026
      Online sales can't save Pick n Pay from Black Friday hangover

      Online sales can’t save Pick n Pay from Black Friday hangover

      10 February 2026
    • World
      EU regulators take aim at WhatsApp

      EU regulators take aim at WhatsApp

      9 February 2026
      Musk hits brakes on Mars mission

      Musk hits brakes on Mars mission

      9 February 2026
      Crypto firm accidentally sends R700-billion in bitcoin to its users

      Crypto firm accidentally sends R700-billion in bitcoin to its users

      8 February 2026
      AI won't replace software, says Nvidia CEO amid market rout - Jensen Huang

      AI won’t replace software, says Nvidia CEO amid market rout

      4 February 2026
      Apple acquires audio AI start-up Q.ai

      Apple acquires audio AI start-up Q.ai

      30 January 2026
    • In-depth
      How liberalisation is rewiring South Africa's power sector

      How liberalisation is rewiring South Africa’s power sector

      21 January 2026
      The top-performing South African tech shares of 2025

      The top-performing South African tech shares of 2025

      12 January 2026
      Digital authoritarianism grows as African states normalise internet blackouts

      Digital authoritarianism grows as African states normalise internet blackouts

      19 December 2025
      TechCentral's South African Newsmakers of 2025

      TechCentral’s South African Newsmakers of 2025

      18 December 2025
      Black Friday goes digital in South Africa as online spending surges to record high

      Black Friday goes digital in South Africa as online spending surges to record high

      4 December 2025
    • TCS
      TCS+ | How Cloud On Demand is helping SA businesses succeed in the cloud - Xhenia Rhode, Dion Kalicharan

      TCS+ | Cloud On Demand and Consnet: inside a real-world AWS partner success story

      30 January 2026
      Watts & Wheels S1E4: 'We drive an electric Uber'

      Watts & Wheels S1E3: ‘BYD’s Corolla Cross challenger’

      30 January 2026
      Watts & Wheels S1E4: 'We drive an electric Uber'

      Watts & Wheels S1E2: ‘China attacks, BMW digs in, Toyota’s sublime supercar’

      23 January 2026

      TCS+ | Why cybersecurity is becoming a competitive advantage for SA businesses

      20 January 2026
      Watts & Wheels S1E4: 'We drive an electric Uber'

      Watts & Wheels: S1E1 – ‘William, Prince of Wheels’

      8 January 2026
    • Opinion
      South Africa's skills advantage is being overlooked at home - Richard Firth

      South Africa’s skills advantage is being overlooked at home

      29 January 2026
      Why Elon Musk's Starlink is a 'hard no' for me - Songezo Zibi

      Why Elon Musk’s Starlink is a ‘hard no’ for me

      26 January 2026
      South Africa's new fibre broadband battle - Duncan McLeod

      South Africa’s new fibre broadband battle

      20 January 2026
      AI moves from pilots to production in South African companies - Nazia Pillay SAP

      AI moves from pilots to production in South African companies

      20 January 2026
      South Africa's new fibre broadband battle - Duncan McLeod

      ANC’s attack on Solly Malatsi shows how BEE dogma trumps economic reality

      14 December 2025
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • LSD Open
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » News » Debunking IT consumerisation myths

    Debunking IT consumerisation myths

    By Craig Wilson13 April 2012
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp
    Manoj Bhoola

    With the explosion of tablets and smartphones, employees increasingly want to use their own devices in the workplace. This is leading to a consumerisation of enterprise IT but there are many misconceptions about it and its implications for companies, a new report has found.

    The biggest misconception is that companies are resisting the trend, according to the report, released by consulting and systems integration company Avanade.

    The report is based on a worldwide survey of more than 600 chief information officers and finds that many of the assumptions about the consumerisation of IT are misplaced and, in some instances, even counterintuitive.

    According to the report, 88% of executives worldwide report that employees are using their personal devices for business purposes and 60% of companies say they are adapting their IT infrastructure to accommodate this shift.

    Manoj Bhoola, MD at Avanade SA, says that although the report doesn’t specify how many of those surveyed were from SA, in his discussions with local CIOs he is finding their answers tie up with the reports findings.

    “Companies are embracing consumerisation because they see the benefits of it,” he says. “Today’s CIOs are younger and grew up with technology. They’re seeing benefits around productivity and around individuals having tools that are customised to their particular work styles.”

    One of the perceived challenges of consumerisation is the ability to support all devices in-house, but Bhoola says many companies are finding they already have the required skills because of staff members’ interest in these technologies outside of the workplace.

    Another misconception the report dismisses is that embracing consumerisation can be used to attract staff or retain them. The report found that less than a third of executives say they have company policies to entice younger employees and only 20% believe allowing people to bring their own devices to the workplace will benefit recruitment or retrenchment efforts.

    Bhoola says many people assume that personal devices are used for company e-mail and little else, when in fact customer relations management, project management and time and expense tracking have been found to be major uses, too.

    In SA, business intelligence is also proving a popular use for tablets and mobile phones. “Real-time BI is one of the driving factors in SA,” says Bhoola. He adds that companies are now designing their information systems with mobility in mind. “I want my device to give me information before I ask for it.”

    Although many assume that Apple and its iPad and iPhone are the major drivers of IT consumerisation, Bhoola says Avanade has found that Android phones are actually the most common, and that personal BlackBerry handsets also remain surprisingly popular, particularly in SA.

    Though some companies assume that the built-in security measures on devices are sufficient for enterprise use, Bhoola says this isn’t the case. He says security will remain the number-one concern for companies for the foreseeable future when it comes to the use of external devices.

    “Consumerisation is a huge challenge to security and there has been the suggestion that it could limit the trend. But what we’re actually seeing is that there is a shift taking place in IT budgets, with more spending going to security, in part because a wider range of devices means there are more standards to meet.”

    Bhoola says consumerisation is inevitable and will continue to grow. Rather than companies resisting, he says the greater challenge comes from the state and the regulator.

    “In SA we need willingness from government and from [the Independent Communications Authority of SA] to facilitate this proliferation.”

    He says the regulator and government have a key role to play in creating an environment where connectivity is cheap and ubiquitous and companies can embrace new technology free of regulatory or other constraints.  — (c) 2012 NewsCentral Media



    Avanade Manoj Bhoola
    WhatsApp YouTube Follow on Google News Add as preferred source on Google
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleAltech warns of slump in earnings
    Next Article High-sea hijinks with Aardman’s Pirates!
    Company News
    Breaking down the data silos: why single views require collaboration - Altron Digital Business

    Breaking down the data silos: why single views require collaboration

    10 February 2026
    How Avast and Gen Digital are raising the bar in cybersecurity

    How Avast and Gen Digital are raising the bar in cybersecurity

    10 February 2026
    How mobile platforms are transforming online trading - Exness

    How mobile platforms are transforming online trading

    10 February 2026
    Opinion
    South Africa's skills advantage is being overlooked at home - Richard Firth

    South Africa’s skills advantage is being overlooked at home

    29 January 2026
    Why Elon Musk's Starlink is a 'hard no' for me - Songezo Zibi

    Why Elon Musk’s Starlink is a ‘hard no’ for me

    26 January 2026
    South Africa's new fibre broadband battle - Duncan McLeod

    South Africa’s new fibre broadband battle

    20 January 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Sentech is in dire straits

    Sentech is in dire straits

    10 February 2026
    A million reasons monopolies don't work

    A million reasons monopolies don’t work

    10 February 2026
    South Africa's data centre market ripe for consolidation - Joshua Smythwood

    South Africa’s data centre market ripe for consolidation

    10 February 2026
    Watts & Wheels S1E4: 'We drive an electric Uber'

    Watts & Wheels S1E4: ‘We drive an electric Uber’

    10 February 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}