MTN to zero-rate FrontRow data usage - TechCentral

MTN to zero-rate FrontRow data usage

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MTN has just upped the ante in the developing war with rival video-on-demand (VOD) operators by announcing that it will zero-rate data usage for those streaming content on its FrontRow service.

The VOD market in South Africa has become incredibly competitive in recent months, even before Netflix — which is expected to launch in South Africa in 2016 — arrives.

First, Times Media Group launched Vidi, and it was followed by MTN with FrontRow and Naspers with ShowMax, with Hong Kong-based PCCW Global set to launch a service in the local market next week.

MTN’s decision to zero-rate data usage means the operator’s customers can watch video content streamed over its network without incurring any data costs, it said.

FrontRow offers 2 300 hours of content, including popular shows such as The Office, Sherlock, 30 Rock and Mad Men, along with movies, music videos, children’s programming and documentaries.

“The decision to zero-rate data usage on FrontRow is part of our strategic intent of offering a distinct customer experience and enhancing our current VOD services,” said MTN South Africa sales and marketing executive Larry Annetts in a media statement.

“The high data costs are a major barrier for entry for consumers into the VOD space. We believe that this proposition will enable hard-pressed consumers to access the latest movies and TV series without having to worry about bill shock.”

The move comes after MTN reduced the price of a FrontRow subscription to R119/month.

FrontRow, which is operated by Discover Digital, claims it is the only VOD service in South Africa to have all six major Hollywood studios represented in its catalogue.  — © 2015 NewsCentral Media

9 Comments

  1. How can they claim to be the only SA VOD service to have all 6 major Hollywood studios? That’s pure misinformation from them. Altech Node has all the studios and I’m pretty certain ShowMax do to!!.

  2. Ofentse Letsholo on

    Probably the most funniest thing I’ve ever heard from MTN because they are known as the most stingiest of them all… it still feels like a funny dream, watching HD videos on EDGE would be something else though. Good luck to MTN and its FrontRow users.

  3. Depending on the area. Where I stay I get 20Mbps down speed on 3G. And over 28Mbps on 4G during pick time. MTN. (PineTown)

  4. Ofentse Letsholo on

    Well you should visit Gauteng, though I do agree with you that it depends where you at but knowing MTN EDGE is no.1 but claiming otherwise. So are you also one of the FrontRow users??? I think with such speeds you would enjoy their service.

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