Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Koos Bekker sells R2.5-billion in Naspers and Prosus shares

      Koos Bekker sells R2.5-billion in Naspers and Prosus shares

      23 December 2025
      Tribunal clears Vumatel's takeover of Herotel - with conditions

      Tribunal clears Vumatel’s takeover of Herotel – with conditions

      23 December 2025
      Wiocc subsidiary OADC cleared to buy NTT data centres in South Africa

      Wiocc subsidiary OADC cleared to buy NTT data centres in South Africa

      23 December 2025
      Netflix launches Afcon football show, hinting at bigger sports ambitions

      Netflix launches Afcon football show, hinting at bigger sports ambitions

      23 December 2025
      Digital authoritarianism grows as African states normalise internet blackouts

      Digital authoritarianism grows as African states normalise internet blackouts

      19 December 2025
    • World
      Trump space order puts the moon back at centre of US, China rivalry - US President Donald Trump

      Trump space order puts the moon back at centre of US, China rivalry

      19 December 2025
      Warner Bros slams the door on Paramount

      Warner Bros slams the door on Paramount

      17 December 2025
      X moves to block bid to revive Twitter brand

      X moves to block bid to revive Twitter brand

      17 December 2025
      Oracle’s AI ambitions face scrutiny on earnings miss

      Oracle’s AI ambitions face scrutiny on earnings miss

      11 December 2025
      China will get Nvidia H200 chips - but not without paying Washington first

      China will get Nvidia H200 chips – but not without paying Washington first

      9 December 2025
    • In-depth
      Black Friday goes digital in South Africa as online spending surges to record high

      Black Friday goes digital in South Africa as online spending surges to record high

      4 December 2025
      Canal+ plays hardball - and DStv viewers feel the pain

      Canal+ plays hardball – and DStv viewers feel the pain

      3 December 2025
      Jensen Huang Nvidia

      So, will China really win the AI race?

      14 November 2025
      Valve's Linux console takes aim at Microsoft's gaming empire

      Valve’s Linux console takes aim at Microsoft’s gaming empire

      13 November 2025
      iOCO's extraordinary comeback plan - Rhys Summerton

      iOCO’s extraordinary comeback plan

      28 October 2025
    • TCS
      TCS+ | Africa's digital transformation - unlocking AI through cloud and culture - Cliff de Wit Accelera Digital Group

      TCS+ | Cloud without culture won’t deliver AI: Accelera’s Cliff de Wit

      12 December 2025
      TCS+ | How Cloud on Demand helps partners thrive in the AWS ecosystem - Odwa Ndyaluvane and Xenia Rhode

      TCS+ | How Cloud On Demand helps partners thrive in the AWS ecosystem

      4 December 2025
      TCS | MTN Group CEO Ralph Mupita on competition, AI and the future of mobile

      TCS | Ralph Mupita on competition, AI and the future of mobile

      28 November 2025
      TCS | Dominic Cull on fixing South Africa's ICT policy bottlenecks

      TCS | Dominic Cull on fixing South Africa’s ICT policy bottlenecks

      21 November 2025
      TCS | BMW CEO Peter van Binsbergen on the future of South Africa's automotive industry

      TCS | BMW CEO Peter van Binsbergen on the future of South Africa’s automotive industry

      6 November 2025
    • Opinion
      Netflix, Warner Bros deal raises fresh headaches for MultiChoice - Duncan McLeod

      Netflix, Warner Bros deal raises fresh headaches for MultiChoice

      5 December 2025
      BIN scans, DDoS and the next cybercrime wave hitting South Africa's banks - Entersekt Gerhard Oosthuizen

      BIN scans, DDoS and the next cybercrime wave hitting South Africa’s banks

      3 December 2025
      Your data, your hardware: the DIY AI revolution is coming - Duncan McLeod

      Your data, your hardware: the DIY AI revolution is coming

      20 November 2025
      Zero Carbon Charge founder Joubert Roux

      The energy revolution South Africa can’t afford to miss

      20 November 2025
      It's time for a new approach to government IT spend in South Africa - Richard Firth

      It’s time for a new approach to government IT spend in South Africa

      19 November 2025
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • LSD Open
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Top » Publishing’s bastion against the death of the novel

    Publishing’s bastion against the death of the novel

    By The Conversation20 September 2015
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    man-booker-640

    This year’s Man Booker shortlist, just announced, features two Britons, two Americans, one Jamaican and a Nigerian (four men and two women) and has been applauded for its diversity. Some of those considered frontrunners — such as Pulitzer winner Marilynne Robinson and former winner Anne Enright — were overtaken by new writers.

    The listed novels certainly comprise an eclectic and exciting mix. Marlon James’s A Brief History of Seven Killings is a tale of gang violence in Jamaica and the attempted assassination of Bob Marley. Then there’s UK author Tom McCarthey’s Satin Island, a short but dense avant-garde novel narrated by a “corporate anthropologist” called U. The 734 pages of American Hanya Yanagihara’s widely acclaimed A Little Life explore love and friendship between four middle-aged men in New York, while mediating on the trauma of child sexual abuse.

    Literati the world over will now be pencilling the six down on to-read lists. At least one is sure to appear in your stocking this Christmas. The publishers of the happy few will have sent out new orders for vastly inflated print runs, anticipating the heightened demand.

    And herein lies the reason why we have the prize. It is the publisher’s answer to the persistent grumble that fiction is in its death throes, something that has been a regular and common strand to accompany this art form for the past couple of centuries, but more prevalent with the rise in digital publishing.

    While the argument today is couched in new terms — and the fear of the digital creating or sustaining substantial change is a hallmark of debates across a number of fields — the questions raised just aren’t particularly new in terms of fiction.

    There’s the concern that digital publishing is wary of opening the floodgates — everyone can publish! There are no safeguards in terms of quality! How will we know what is a “good” thing to read anymore?

    We’ve been here before. Women writing novels? Indeed, anyone not a part of a male and white establishment writing novels? More books published in a year than might be read (a real concern in the mid-19th century)? The concern about quality and how we can know what to read is paramount, and long standing.

    There’s also the concern about how people read books. If people can dodge, duck, dip and dive through the hundreds of thousands of pieces self-published each year online, how will the traditional form of The Book — with its contribution to understanding about the human condition (as agreed by the author, agent, editor and publisher), its lovely covers, its capacity to fit neatly in two hands, even its organisation into chapters — survive?

    This debate is partly fuelled by traditional publishing houses who see the threat to their economic livelihood. But concerns about how The Book will survive are hardly new either. The shift from hardcover to paperback raised similar concerns, as did the impact of the penny dreadfuls in the late 19th century, and the marketing of books on train platforms by Penguin in the 1930s. While the contexts of the debate may have changed, what is at stake has not.

    Answering fears
    It’s no surprise that book prizes have exploded in quantity over the past 20 years.

    The book prize assuages those fears that we won’t know what to read. A prize, even being longlisted, is a sign of a “good” novel. And a “serious” book prize, such as the Booker, is also a coup for publishers, leading to investment in print runs and therefore the physicality of text, with new cover design and art, re-printing on higher-quality paper, possibly a re-set with an artier font. This then becomes an object to own and to display. The book prize, therefore, is a reification of the novel in its “proper” form.

    But of course, such an idea about the “proper” form of the novel is by no means set. When JM Dent started his Everyman’s Library series in 1906, the front matter contained a quotation from a medieval morality play: “Everyman, I will go with thee, and be they guide.” In the play, the character of Everyman is given moral and intellectual sustenance from another character, Knowledge.

    The purpose of the Everyman’s Library was to publish beautiful editions of classic texts. Here again are the same long-standing debates about The Book which are currently encapsulated in the book prize: the “good” novel’s purpose is both to look good on the shelf, and to act as a social commentary or moral guide. In both cases, this is about showing what you know, to others, and to yourself.

    This year’s shortlist contains some established names and others who will be new to most. While the award of the Booker is of tremendous impact for the winner in any given year, both in terms of financial and cultural capital, the debates about what constitutes a “good” novel do not change substantially. This year’s shortlist will indubitably result in op-eds and reviews which lament the state of The Novel, and in the place of the book prize in contemporary culture. But this is nothing new — we’ve been here before, many times.The Conversation

    • Stacy Gillis is lecturer in modern and contemporary literature, Newcastle University
    • This article was originally published on The Conversation
    • Subscribe to TechCentral’s free daily newsletter


    Man Booker Man Booker 2015 Man Booker shorlist Man Booker shortlist 2015 Stacy Gillis
    Subscribe to TechCentral Subscribe to TechCentral
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleUK firm acquires SA’s Attix5
    Next Article Inside SA’s exploding VOD market
    Company News
    Why TechCentral is the most powerful platform for reaching IT decision makers

    Why TechCentral is the most powerful platform for reaching IT decision makers

    17 December 2025
    Business trends to watch in 2026 - Domains.co.za

    Business trends to watch in 2026

    17 December 2025
    MTN Zambia launches world's first 4G cloud smartphone solution - Huawei

    MTN Zambia launches world’s first 4G cloud smartphone solution

    17 December 2025
    Opinion
    Netflix, Warner Bros deal raises fresh headaches for MultiChoice - Duncan McLeod

    Netflix, Warner Bros deal raises fresh headaches for MultiChoice

    5 December 2025
    BIN scans, DDoS and the next cybercrime wave hitting South Africa's banks - Entersekt Gerhard Oosthuizen

    BIN scans, DDoS and the next cybercrime wave hitting South Africa’s banks

    3 December 2025
    Your data, your hardware: the DIY AI revolution is coming - Duncan McLeod

    Your data, your hardware: the DIY AI revolution is coming

    20 November 2025

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Koos Bekker sells R2.5-billion in Naspers and Prosus shares

    Koos Bekker sells R2.5-billion in Naspers and Prosus shares

    23 December 2025
    Tribunal clears Vumatel's takeover of Herotel - with conditions

    Tribunal clears Vumatel’s takeover of Herotel – with conditions

    23 December 2025
    Wiocc subsidiary OADC cleared to buy NTT data centres in South Africa

    Wiocc subsidiary OADC cleared to buy NTT data centres in South Africa

    23 December 2025
    Netflix launches Afcon football show, hinting at bigger sports ambitions

    Netflix launches Afcon football show, hinting at bigger sports ambitions

    23 December 2025
    © 2009 - 2025 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}