Naspers-owned Internet video-on-demand service ShowMax should now be much quicker and more responsive in Kenya. This is after the company partnered with Seacom to put caching servers on the ground in the East African nation.
The servers are located in Nairobi, from where they can peer with local Internet service providers, ShowMax said on Monday.
“The net effect of placing caching servers in Nairobi is that customers can pull video content from much closer to home, which means faster response time and less buffering,” said ShowMax head of distribution Mike Raath.
“This move also lays the groundwork for further expansion in East Africa as we continue to roll out ShowMax in new countries.”
It should also mean lower costs for Kenyan service providers, Raath said.
“By peering with local ISPs, they’ll now be able to get ShowMax content directly rather than having to pay transit costs from servers based thousands of kilometres away.” — (c) 2017 NewsCentral Media