Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Eskom lifts load reduction for 140 000 customers

      Eskom lifts load reduction for 140 000 customers

      8 February 2026
      AI chatbots are coming to Apple CarPlay

      AI chatbots are coming to Apple CarPlay

      8 February 2026
      South Africa's stablecoin silence is becoming a policy failure

      South Africa’s stablecoin silence is becoming a policy failure

      6 February 2026
      Every electric car you can buy in South Africa in early 2026, ranked by price

      Every electric car you can buy in South Africa in early 2026, ranked by price

      6 February 2026
      From stocks to crypto, markets reel as AI doubts grow

      From stocks to crypto, markets reel as AI doubts grow

      6 February 2026
    • World
      Crypto firm accidentally sends R700-billion in bitcoin to its users

      Crypto firm accidentally sends R700-billion in bitcoin to its users

      8 February 2026
      AI won't replace software, says Nvidia CEO amid market rout - Jensen Huang

      AI won’t replace software, says Nvidia CEO amid market rout

      4 February 2026
      Apple acquires audio AI start-up Q.ai

      Apple acquires audio AI start-up Q.ai

      30 January 2026
      SpaceX IPO may be largest in history

      SpaceX IPO may be largest in history

      28 January 2026
      Nvidia throws AI at the weather

      Nvidia throws AI at weather forecasting

      27 January 2026
    • In-depth
      How liberalisation is rewiring South Africa's power sector

      How liberalisation is rewiring South Africa’s power sector

      21 January 2026
      The top-performing South African tech shares of 2025

      The top-performing South African tech shares of 2025

      12 January 2026
      Digital authoritarianism grows as African states normalise internet blackouts

      Digital authoritarianism grows as African states normalise internet blackouts

      19 December 2025
      TechCentral's South African Newsmakers of 2025

      TechCentral’s South African Newsmakers of 2025

      18 December 2025
      Black Friday goes digital in South Africa as online spending surges to record high

      Black Friday goes digital in South Africa as online spending surges to record high

      4 December 2025
    • TCS
      TCS+ | How Cloud On Demand is helping SA businesses succeed in the cloud - Xhenia Rhode, Dion Kalicharan

      TCS+ | Cloud On Demand and Consnet: inside a real-world AWS partner success story

      30 January 2026
      Watts & Wheels S1E3: 'BYD's Corolla Cross challenger'

      Watts & Wheels S1E3: ‘BYD’s Corolla Cross challenger’

      30 January 2026
      Watts & Wheels S1E3: 'BYD's Corolla Cross challenger'

      Watts & Wheels S1E2: ‘China attacks, BMW digs in, Toyota’s sublime supercar’

      23 January 2026

      TCS+ | Why cybersecurity is becoming a competitive advantage for SA businesses

      20 January 2026
      Watts & Wheels S1E3: 'BYD's Corolla Cross challenger'

      Watts & Wheels: S1E1 – ‘William, Prince of Wheels’

      8 January 2026
    • Opinion
      South Africa's skills advantage is being overlooked at home - Richard Firth

      South Africa’s skills advantage is being overlooked at home

      29 January 2026
      Why Elon Musk's Starlink is a 'hard no' for me - Songezo Zibi

      Why Elon Musk’s Starlink is a ‘hard no’ for me

      26 January 2026
      South Africa's new fibre broadband battle - Duncan McLeod

      South Africa’s new fibre broadband battle

      20 January 2026
      AI moves from pilots to production in South African companies - Nazia Pillay SAP

      AI moves from pilots to production in South African companies

      20 January 2026
      South Africa's new fibre broadband battle - Duncan McLeod

      ANC’s attack on Solly Malatsi shows how BEE dogma trumps economic reality

      14 December 2025
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • LSD Open
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Opinion » Toby Shapshak » Start with the Finnish

    Start with the Finnish

    By Toby Shapshak9 September 2013
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    Toby-Shapshak-180In a widely expected move, Microsoft is buying Nokia’s handset division, giving it the hardware it needs to compete in the new war of ecosystems against Apple and Google. The only surprising thing is that Microsoft paid more for Skype (US$8,5bn, in May 2011) than it did for Nokia ($7,2bn).

    It’s tempting to proclaim the end of the age of services in favour of the age of selling things. But Nokia’s handset and services division brings with it some impressive intellectual property, including superb maps and music services. And, as Apple has shown us with varying levels of success, selling things (like iPods or iPhones) is a nifty way of selling services.

    But, like the Skype acquisition, commentators will be asking: how it will work. Will Microsoft suck Nokia into the middle-management malaise that permeates Redmond?

    Microsoft’s other significant acquisitions have had a less than successful integration: Overture, an early Web company which pioneered the AdWords concept that is now the foundation of Google’s search empire, is one example.

    Until Skype, Microsoft’s previous biggest purchase was aQuantive, an advertising company that it paid $7,3bn for in 2007 and which required a $6,2bn write-down last year. It’s still not clear whether Skype will deliver something to the bottom line, even if the user experience has improved for Microsoft’s consumer.

    At least we know that the next attempt at a tablet (after the $900m write-down disaster that was Surface) will be a decent one, powered by Nokia’s design team and hopefully avoiding the usual Microsoft strategy of trying to please too many internal and usually conflicting purposes.

    The problem for Nokia is whether the old-school Windows protectionism will dictate mobile development or whether Microsoft will give the mobile experts it has just bought free rein.

    Microsoft, as has been exhaustively noted, is in a bind: its Windows and Office divisions are its cash cows but it has not fully embraced mobile, which is where all the growth is coming from as the PC era stalls and desktop computer sales plummet.

    They must be wearing sackcloth and ashes in Helsinki at the thought of this key strategic and economic asset (Nokia contributes a sixth of the Finnish economy) slipping out of the country and out of Europe.

    Nokia’s shareholders should be happy, as the loss-making phone giant reels from misjudging the smartphone era. Its Windows Phone-powered handsets have failed to recapture its once dominant market share.

    Microsoft is paying $5bn for the handsets and $2,2bn to license its patents for 10 years, crucially in a nonexclusive arrangement. So Nokia could conceivably sell the patents to other manufacturers.

    Stephen Elop
    Stephen Elop

    Nokia will be left with its networking division, boosted by its recent acquisition of the stake held by its former partner, Siemens.

    While Apple’s own mobile hardware business grew organically and has boomed, Google’s purchase last May of Motorola hasn’t produced anything noteworthy in over a year. Now Microsoft has to avoid the same pitfalls, but it has the very capable Stephen Elop to help it.

    Elop headed Microsoft’s Office division before being poached three years ago to the month to save Nokia from what he called a “burning platform”. He is now being touted as a replacement for CEO Steve Ballmer, who last week announced he would retire within the next 12 months.

    Microsoft needs someone to steer it forward into the 21st century’s mobile age. It’s something even Microsoft surely can’t mess up.

    • Toby Shapshak is editor of Stuff magazine. This column was first published in Financial Mail

     



    Microsoft Stephen Elop Steve Ballmer Toby Shapshak
    WhatsApp YouTube Follow on Google News Add as preferred source on Google
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleConcourt to hear social grants case
    Next Article SA losing out on tax online

    Related Posts

    From stocks to crypto, markets reel as AI doubts grow

    From stocks to crypto, markets reel as AI doubts grow

    6 February 2026
    SABC Plus to flight Microsoft AI training videos

    SABC Plus to flight Microsoft AI training videos

    30 January 2026
    Cloud adoption the weak link in SA's digital government push: Microsoft - Vukani Mngxati

    Cloud adoption the weak link in SA’s digital government push: Microsoft

    29 January 2026
    Company News
    The skills gap is a thinking gap: why South African employers can't find problem solvers

    The skills gap is a thinking gap: why SA employers can’t find problem solvers

    6 February 2026
    Vox Kiwi Wireless: fibre-like broadband for South African homes

    Vox Kiwi Wireless: fibre-like broadband for South African homes

    5 February 2026
    NEC XON achieves an African first with full Fortinet accreditation - Ian Kruger

    NEC XON achieves an African first with full Fortinet accreditation

    5 February 2026
    Opinion
    South Africa's skills advantage is being overlooked at home - Richard Firth

    South Africa’s skills advantage is being overlooked at home

    29 January 2026
    Why Elon Musk's Starlink is a 'hard no' for me - Songezo Zibi

    Why Elon Musk’s Starlink is a ‘hard no’ for me

    26 January 2026
    South Africa's new fibre broadband battle - Duncan McLeod

    South Africa’s new fibre broadband battle

    20 January 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Eskom lifts load reduction for 140 000 customers

    Eskom lifts load reduction for 140 000 customers

    8 February 2026
    Crypto firm accidentally sends R700-billion in bitcoin to its users

    Crypto firm accidentally sends R700-billion in bitcoin to its users

    8 February 2026
    AI chatbots are coming to Apple CarPlay

    AI chatbots are coming to Apple CarPlay

    8 February 2026
    South Africa's stablecoin silence is becoming a policy failure

    South Africa’s stablecoin silence is becoming a policy failure

    6 February 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}