Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      MTN and Vodacom dwarf South Africa's listed tech sector

      MTN and Vodacom dwarf South Africa’s listed tech sector

      20 March 2026
      SA firm opens Africa's largest space hardware factory

      SA firm opens Africa’s largest space hardware factory

      20 March 2026
      OpenClaw fever grips China

      OpenClaw fever grips China

      20 March 2026
      OpenAI plans desktop 'super app'

      OpenAI plans desktop ‘super app’

      20 March 2026
      How a WhatsApp bundle exposed a fault line in SA mobile

      How a WhatsApp bundle exposed a fault line in SA mobile

      19 March 2026
    • World
      Mystery Chinese AI model revealed to be Xiaomi's

      Mystery Chinese AI model revealed to be Xiaomi’s

      19 March 2026
      A mystery AI model has developers buzzing

      A mystery AI model has developers buzzing

      18 March 2026
      Samsung's trifold gamble ends in retreat

      Samsung’s trifold gamble ends in retreat

      17 March 2026
      Nvidia targets $1-trillion in AI chip sales as inference demand surges - Jensen Huang

      Nvidia targets $1-trillion in AI chip sales as inference demand surges

      17 March 2026
      Peter Thiel's secretive Rome conference draws Church attention

      Peter Thiel’s secretive Rome conference draws Church attention

      16 March 2026
    • In-depth
      The last generation of coders

      The last generation of coders

      18 February 2026
      Sentech is in dire straits

      Sentech is in dire straits

      10 February 2026
      How liberalisation is rewiring South Africa's power sector

      How liberalisation is rewiring South Africa’s power sector

      21 January 2026
      The top-performing South African tech shares of 2025

      The top-performing South African tech shares of 2025

      12 January 2026
      Digital authoritarianism grows as African states normalise internet blackouts

      Digital authoritarianism grows as African states normalise internet blackouts

      19 December 2025
    • TCS
      TCS+ | Arctic Wolf unpacks the evolving threat landscape for SA businesses - Clare Loveridge and Jason Oehley

      TCS+ | Arctic Wolf unpacks the evolving threat landscape for SA businesses

      19 March 2026
      TCS+ | Vox Kiwi: a wireless solution promising a fibre-like experience - Theo van Zyl

      TCS+ | Vox Kiwi: a wireless solution promising a fibre-like experience

      13 March 2026
      TCS+ | Flipping the narrative on AI in the Global South - Josefin Rosén

      TCS+ | Flipping the narrative on AI in the Global South

      13 March 2026
      TCS | Sink or swim? Antony Makins on how AI is rewriting the rules of work

      TCS | Sink or swim? Antony Makins on how AI is rewriting the rules of work

      5 March 2026
      TCS+ | Bolt ups the ante on platform safety - Simo Kalajdzic

      TCS+ | Bolt ups the ante on platform safety

      4 March 2026
    • Opinion
      South Africa's energy future hinges on getting wheeling right - Aishah Gire

      South Africa’s energy future hinges on getting wheeling right

      10 March 2026
      Hold the doom: the case for a South African comeback - Duncan McLeod

      Apple just dropped a bomb on the Windows world

      5 March 2026
      VC's centre of gravity is shifting - and South Africa is in the frame - Alison Collier

      VC’s centre of gravity is shifting – and South Africa is in the frame

      3 March 2026
      Hold the doom: the case for a South African comeback - Duncan McLeod

      Hold the doom: the case for a South African comeback

      26 February 2026
      The AI fraud crisis your bank is not ready for - Andries Maritz

      The AI fraud crisis your bank is not ready for

      18 February 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Opinion » Toby Shapshak » Start with the Finnish

    Start with the Finnish

    By Toby Shapshak9 September 2013
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    Toby-Shapshak-180In a widely expected move, Microsoft is buying Nokia’s handset division, giving it the hardware it needs to compete in the new war of ecosystems against Apple and Google. The only surprising thing is that Microsoft paid more for Skype (US$8,5bn, in May 2011) than it did for Nokia ($7,2bn).

    It’s tempting to proclaim the end of the age of services in favour of the age of selling things. But Nokia’s handset and services division brings with it some impressive intellectual property, including superb maps and music services. And, as Apple has shown us with varying levels of success, selling things (like iPods or iPhones) is a nifty way of selling services.

    But, like the Skype acquisition, commentators will be asking: how it will work. Will Microsoft suck Nokia into the middle-management malaise that permeates Redmond?

    Microsoft’s other significant acquisitions have had a less than successful integration: Overture, an early Web company which pioneered the AdWords concept that is now the foundation of Google’s search empire, is one example.

    Until Skype, Microsoft’s previous biggest purchase was aQuantive, an advertising company that it paid $7,3bn for in 2007 and which required a $6,2bn write-down last year. It’s still not clear whether Skype will deliver something to the bottom line, even if the user experience has improved for Microsoft’s consumer.

    At least we know that the next attempt at a tablet (after the $900m write-down disaster that was Surface) will be a decent one, powered by Nokia’s design team and hopefully avoiding the usual Microsoft strategy of trying to please too many internal and usually conflicting purposes.

    The problem for Nokia is whether the old-school Windows protectionism will dictate mobile development or whether Microsoft will give the mobile experts it has just bought free rein.

    Microsoft, as has been exhaustively noted, is in a bind: its Windows and Office divisions are its cash cows but it has not fully embraced mobile, which is where all the growth is coming from as the PC era stalls and desktop computer sales plummet.

    They must be wearing sackcloth and ashes in Helsinki at the thought of this key strategic and economic asset (Nokia contributes a sixth of the Finnish economy) slipping out of the country and out of Europe.

    Nokia’s shareholders should be happy, as the loss-making phone giant reels from misjudging the smartphone era. Its Windows Phone-powered handsets have failed to recapture its once dominant market share.

    Microsoft is paying $5bn for the handsets and $2,2bn to license its patents for 10 years, crucially in a nonexclusive arrangement. So Nokia could conceivably sell the patents to other manufacturers.

    Stephen Elop
    Stephen Elop

    Nokia will be left with its networking division, boosted by its recent acquisition of the stake held by its former partner, Siemens.

    While Apple’s own mobile hardware business grew organically and has boomed, Google’s purchase last May of Motorola hasn’t produced anything noteworthy in over a year. Now Microsoft has to avoid the same pitfalls, but it has the very capable Stephen Elop to help it.

    Elop headed Microsoft’s Office division before being poached three years ago to the month to save Nokia from what he called a “burning platform”. He is now being touted as a replacement for CEO Steve Ballmer, who last week announced he would retire within the next 12 months.

    Microsoft needs someone to steer it forward into the 21st century’s mobile age. It’s something even Microsoft surely can’t mess up.

    • Toby Shapshak is editor of Stuff magazine. This column was first published in Financial Mail

     

    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    Microsoft Stephen Elop Steve Ballmer Toby Shapshak
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleConcourt to hear social grants case
    Next Article SA losing out on tax online

    Related Posts

    AI is coming to your accounting software

    Sage bets AI can save small business owners from admin hell

    13 March 2026
    Musk launches Macrohard in cheeky nod to Microsoft - Elon Musk

    Musk launches Macrohard in cheeky nod to Microsoft

    12 March 2026
    Europe is building an alternative to Microsoft Office

    Europe is building an alternative to Microsoft Office

    11 March 2026
    Company News

    How South African executives can crack the AI ROI code

    20 March 2026
    Africa's first Nvidia RTX Pro GPU servers have landed

    Africa’s first Nvidia RTX Pro GPU servers have landed

    19 March 2026
    How Acer Africa is bridging the digital divide through local innovation

    How Acer Africa is bridging the digital divide through local innovation

    19 March 2026
    Opinion
    South Africa's energy future hinges on getting wheeling right - Aishah Gire

    South Africa’s energy future hinges on getting wheeling right

    10 March 2026
    Hold the doom: the case for a South African comeback - Duncan McLeod

    Apple just dropped a bomb on the Windows world

    5 March 2026
    VC's centre of gravity is shifting - and South Africa is in the frame - Alison Collier

    VC’s centre of gravity is shifting – and South Africa is in the frame

    3 March 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    MTN and Vodacom dwarf South Africa's listed tech sector

    MTN and Vodacom dwarf South Africa’s listed tech sector

    20 March 2026
    SA firm opens Africa's largest space hardware factory

    SA firm opens Africa’s largest space hardware factory

    20 March 2026
    OpenClaw fever grips China

    OpenClaw fever grips China

    20 March 2026
    OpenAI plans desktop 'super app'

    OpenAI plans desktop ‘super app’

    20 March 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}